What is a 301 Redirect, and When Should You Use One?

What is a 301 Redirect, and When Should You Use One?

I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address. Mail forwarding is an important step in any moving process, as it ensures you don’t lose any valuable information that’s sent to you. And the same can be said for your website: If you’re moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place. In the world of tech, this is called a 301 redirect.   A 301 redirect is key to maintaining a website’s domain authority and […]

How to Search Tweets Using Twitter Advanced Search

How to Search Tweets Using Twitter Advanced Search

Let’s say you want to find a specific @elonmusk tweet about machine learning, but can’t find the tweet when you scroll back in your feed. Or you’re hosting a “2018 web design” webinar and want to compile a list of experts using Twitter. Or maybe you just want to see Twitter conversations between @garyvee and @bcuban from 2016. There’s no denying that Twitter is a great social media tool. But with 300 million people using Twitter every month, it’s often tricky to find the information you need. Twitter’s regular search feature can’t help you find any highly specific information. Luckily, Twitter’s advanced search can. But using advanced search isn’t as […]

50 Bright Ideas for Promoting Content to Drive Leads

50 Bright Ideas for Promoting Content to Drive Leads

There’s nothing quite as euphoric as launching a new piece of content. You’ve put in days, weeks, or even months’ worth of work into it, and nothing can express your excitement to get in front of the eyes of your customers, leads, and website visitors. All that said, there’s nothing quite as soul-crushing (on a professional level, at least) as having no one interact with your content. Content is being created, published, and refreshed every second of every day. In 2019, more than four million blog posts were published on a daily basis — not to mention the abundance of ebooks, templates, podcast episodes, infographics, and videos that go live […]

Here’s some data to help you understand how to rank better with your brand name

Here’s some data to help you understand how to rank better with your brand name

When you’re interested in learning more about a brand, it is very likely that the first thing you do is type that company’s name into Google. What you see on page one of the search results for that brand plays a critically important role in defining the company’s online reputation. If a searcher finds positive content when querying a company name, that’s a great first step in the brand/consumer relationship. If negative content ranks, well… you don’t get a second chance to make a great first impression. A research study my company conducted found that 22% of consumers won’t buy a product if they find a negative article when searching […]

5 Brands Using Social Media To Grow Buzzworthy Online Communities

5 Brands Using Social Media To Grow Buzzworthy Online Communities

Every marketer is focused on bringing attention to their product or service by growing a strong following. But not all realize the effects building and nurturing an online community can have on your brand. Social media marketing has evolved and the need to build relationships with your followers has never been more important. Online communities are groups of people who have a connection with your brand and/or each other. They communicate with you about your products and often share brand experiences. When that relationship is nurtured, they become your strongest advocates and biggest assets. However, many brands don’t know where or how to get started. Luckily, social platforms now offer […]

How to Turn Customers Into Fans

How to Turn Customers Into Fans

How do some brands attract word-of-mouth buzz and radical devotion around products as every day as car insurance, surfboards, and underwear? Ultimately, they embody the most powerful marketing force in the world — die-hard fans. As a massive fan of live music (I’ve seen over 790 live shows including 75 Grateful Dead concerts), the idea of “fandom” has fascinated me for decades. Five years ago, I set out to study fandom. I began by asking myself — Why do I love live music so much? Why do other people love watching the Boston Red Sox or running a 5K or NASCAR? Based on discussions with hundreds of people about their […]

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search

With Bing Pages, brands can manage their profiles across Microsoft products,  including Bing Search

Microsoft has launched Bing Pages, a new product aimed at enabling businesses and individuals to manage their branding on Bing and Outlook. The program, first reported by MSPoweruser, is currently in beta. An example of a Bing Page. Source: Bing. Why we care Bing Pages show in Bing search results similar to a knowledge panel and give brands one more way to manage their online presence. They can use it to aggregate their social media links, publish contact details as well as customize their Outlook profiles with images and content. “[Bing Page owners] can also promote social media posts in relevant search results–at no cost,” the FAQ reads. Search Engine […]

Facebook Lookalike Audience Changes: What Marketers Need to Know

Facebook Lookalike Audience Changes: What Marketers Need to Know

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Google handles reconsideration requests in batches

Google’s John Mueller said that when you get a manual action in Google Search Console and then submit that reconsideration request that Google will likely go through those requests in batches, group them into categories either by language or by type. What are reconsideration requests. A reconsideration request is a request to have Google review your site after you fix problems identified in a manual action or security issues notification. You would be notified of a manual action in Google Search Console. Batches? Mueller said in a video when I asked him at 3:09 mark, “Sometimes what just happens is that the team works on this in batches and they’ll […]

Video: Brian Dean on growing YouTube subscribers and the nofollow link change

Video: Brian Dean on growing YouTube subscribers and the nofollow link change

Brian Dean has a pretty impressive YouTube channel with almost 275,000 subscribers. He asked to come to my New York office and sit down and chat. So I obviously asked him how he got so many subscribers. In short, he said it is about making some really good quality videos that get the users attention right away and you convince them to listen through the whole video. If you can get a few videos that make it big, it can help grow your YouTube subscriber base. This is something that I am working on my channel. We also chatted about nofollow link attribute change from a few months ago. It […]