Google’s John Mueller on intent research vs keyword research for 2020

Google’s John Mueller on intent research vs keyword research for 2020

Frédéric Dubut of Bing told us that SEOs should focus on intent research over keyword research in 2020. “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice,” he said in a short video he made for us at SMX East in November. Keyword research won’t go away? I asked Google’s John Mueller, who is a webmaster trends analysts at the company, his thoughts on that topic. In short, he seems to be in agreement that search engines will continue to get better at understanding intent and rely less on keywords. But John did not go as far to say […]

Twitter is Removing the Audience Insights Element from Twitter Analytics

Twitter is Removing the Audience Insights Element from Twitter Analytics

Here’s one worth noting for social media managers: Twitter has confirmed that it is indeed removing its Audience Insights tab from Twitter Analytics at the end of this month. Initially launched back in 2015, Audience Insights provides more in-depth data on your profile followers, including demographic profiles, purchase behavior insights, mobile device usage stats and more. These data points can be helpful in mapping out more effective tweet and Twitter ads strategies, giving you more perspective on who, exactly, you need to reach. Now, when you head to Insights in your tweet analytics, you’ll see a notification like this at the top of the screen. Twitter hasn’t provided any further information at this […]

Is Facebook Really to Blame for Increasing Political Division?

Is Facebook Really to Blame for Increasing Political Division?

There is a lot to take in from the latest New York Times’ latest report on an internal memo sent by Facebook’s head of VR and AR Andrew Bosworth in regards to Facebook’s influence over voter behavior and societal shifts. Bosworth is a senior figure within The Social Network, having first worked as an engineer in 2006, before moving on to head the platform’s mobile ad products from 2012 to 2017, to his current leadership role. As such, ‘Boz’ has had a front row seat to see the company’s rise, and in particular, given his position at the time, to see how Facebook ads influenced (or didn’t) the 2016 US […]

Facebook Sets Deadlines for Advertisers to Comply with New Requirements for Housing, Credit and Employment Ads

Facebook Sets Deadlines for Advertisers to Comply with New Requirements for Housing, Credit and Employment Ads

After initially announcing its coming changes to its ad targeting options for housing, credit and employment ads back in March last year, then re-iterating those updates and requirements in December, Facebook has this week set two definitive deadlines for advertisers to comply with its new requirements, particularly related to those utilizing Facebook’s Marketing API – i.e. those buying Facebook ads through third-party platforms and tools. To recap, Facebook’s new ‘Special Ad Category’ changes, which came about as the result of agreements with leading civil rights organizations, in response to concerns about Facebook’s ad targeting tools, will mean that: Any advertiser looking to run housing, employment or credit ads will no longer […]

2019 Gaming on Twitter [Infographic]

2019 Gaming on Twitter [Infographic]

Gaming is now a huge business, with the gaming sector set to be worth close to $200 billion by 2022. Its influence can be felt all across the web – according to research, some 18% of all English-language videos posted by popular YouTube channels are related to video games or gaming, while five of the top ten highest-earning YouTubers of 2019 mostly share gaming-related content. If you’ve not considered gaming to be a real ‘thing’, or gaming to be a competitive sport, it could be time to re-evaluate your thinking – while for marketers, the rise of gaming also opens up a range of opportunities for brand awareness, promotion and […]

TikTok’s Testing a New Music tab on Selected Artist Profiles

TikTok’s Testing a New Music tab on Selected Artist Profiles

Music has been key to TikTok’s rise, and the short video app is now testing out a new way to improve music discovery, with artists’ songs listed on selected, verified musician profiles. As you can see in this example, shared by social media expert Matt Navarra, the new test sees a third ‘music’ tab added to artist profiles. Tap on the music note icon to the left, and you’ll see a listing of all of the artists songs that are available in the app. Users can then tap through to use these songs in their own videos. It seems like a fairly logical, simple addition for TikTok, which will, as noted, assist […]

5 Habits for Successful Social Media Managers in 2020

5 Habits for Successful Social Media Managers in 2020

The social media landscape is changing so rapidly, and over time, it’s getting harder and harder to build an effective, engaged digital community, even in our hyper-connected world. Three billion people – around 40% of the world’s population – now use social media, spending an average of two hours every day sharing, liking, tweeting and updating on these platforms. As an example of the true scope of that activity, there are currently around half a million tweets and Snapchat photos shared every minute. And not only are social media usage rates showing no sign of slowing down, but it’s also now evolving so quickly that the tactics of yesteryear, even yesterday, […]

Is Your LinkedIn Content Strategy Making You Look Desperate?

Is Your LinkedIn Content Strategy Making You Look Desperate?

Lately, the quality of posts on LinkedIn shifted significantly, and it’s affecting the reach and engagement of those posts. If you’re like many B2B professionals on LinkedIn, you’ve probably noticed that this change hasn’t been for the better. But seeing the shift, you may also have subsequently questioned your own approach, and even taken measures to tap into the same, in order to recapture more views and engagement with your own updates. The problem is, those measures may be hurting you more than helping. In some cases, they may even make you look desperate (ouch, that’s not ideal for a professional). Those desperate posts may also be contributing to further […]

How to Find Freelancers for Your Business

How to Find Freelancers for Your Business

Finding and working with freelancers can seem like a rollercoaster ride. It’s often a game of email tag, trying to find the perfect person with the right experience and rates for your business. And now, the market has finally realized what great freelancers (and editors) knew all along: Freelancers may be a dime a dozen, but a good one — who can not only do their job, but is also reliable — is one in a million. And absolutely worth the money. So where do you find these freelancers? And once you find them, how do you lead them to create amazing, scalable content? Below, let’s review where and how […]

The Ultimate Guide to LinkedIn Company Pages

The Ultimate Guide to LinkedIn Company Pages

In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers to discover and vet their favorite businesses — and for businesses, organizations, and institutions to connect with their audiences. A lot happens on LinkedIn. People post updates, professionals seek new jobs, salespeople pitch prospective customers, and LinkedIn members of all kinds connect, chat, and build relationships. With almost 600 million members, this level of activity comes as no surprise. LinkedIn Company Pages provide a unique way for your organization to stand out from the noise — important noise, but noisy nonetheless. We developed this guide to help you get started.   LinkedIn Company Pages were […]