Direct site navigation via voice arrives on iOS Bing Search app

Direct site navigation via voice arrives on iOS Bing Search app

Microsoft’s Bing Search App has been updated with a new design aesthetic and its latest update, version 6.48, brings direct site navigation via voice to iOS users. Voice navigation on the Bing Search app. Why we care For users who prefer to navigate via voice, the Bing Search app provides one more option and may help increase adoption. The Bing Search app navigation bar, which includes a carousel of categories such as “near me,” “news,” “movies,” “images,” and more, is also a relatively new UI feature that makes some of the most common verticals accessible as soon as the user opens the app. Consider Schema markup opportunities and other optimization […]

How to Build a Marketing Stack That Will Grow With You

How to Build a Marketing Stack That Will Grow With You

Dear Marketing ops professionals, what will your marketing team will look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need? There are a lot of potential questions you can ponder about the future of your business but there is one certainty you’ll be dealing with; more. More data, more people, more process, more complex problems, and more questions around security and data privacy. As the owner of your companies’ tech stack it’s on you to future proof your company for more, not just today , but for every phase of your team from now […]

How HubSpot Marketers Stay Creative Under Pressure

How HubSpot Marketers Stay Creative Under Pressure

As 2020 begins, you might be under pressure to build strategies, create campaigns, and pitch new ideas quickly to start your first quarter off right. The pressure to create can cause both stress or fears of failure which are scientifically proven creativity barriers. Not only can they stand in the way of your motivation, but they could also prevent you from coming up with new or unique ideas. When you’re under pressure, you might feel less inspired, unmotivated, or run into a nasty case of writer’s block that leaves you wondering if you’ll ever come up with a great idea ever again.When that moment happens, don’t panic.Remember, this happens to […]

The True Definition of Product Landing Pages & Why You Need Them to Generate Conversions

The True Definition of Product Landing Pages & Why You Need Them to Generate Conversions

Post-click landing pages are versatile. They can be used across industries, teams, and services to convert people on a particular offer. But their usefulness doesn’t end there. While it’s rarely considered, products need their own landing pages too. Known as product landing pages, these are the choice of companies that rely on paid advertising. And if you have a product, and you’re advertising without a post-click landing page, you’re leaving revenue on the table. What is a product landing page? A product landing page is a post-click page created specifically to convince a visitor to convert on a product-related offer. Design-wise, it’s similar a traditional landing page. It features conversion-centric […]

Traffic. Conversions. Sales. Attend Search Marketing Expo.

Traffic. Conversions. Sales. Attend Search Marketing Expo.

Make 2020 the year you take your search marketing campaigns — and career — to new heights. Attend Search Marketing Expo – SMX West – for the actionable tactics you need to drive more awareness, traffic, conversions, and sales. Join us February 19-20 in San Jose! The all-new agenda features 85+ sessions organized into three lanes with no limits: SEO, SEM/PPC, and digital commerce marketing. Keep reading for the big (read: 3,000 words big!) preview of everything in store, choose your ideal pass, and book now to save up to $450 off on-site rates! Kickoff Keynote: The Rise of Digital Commerce Marketing Is Reshaping Search Marketing Digital commerce is hot […]

Google working on fixing data in URL parameter tool

Google has confirmed that the company is working on fixing a data issue with the URL parameter tool. This is a legacy tool within Google Search Console that lets advanced SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. The issue. Many SEOs are noticing that the data shown in the URL parameter tool is not accurate. Ryan Mews wrote, “Did something change in GSC’s URL Parameter handling area? Seeing little to no parameters where there was once 100+ parameters for large e-com sites.” Jeff Flowers wrote, “the number of “URLs monitored” is now completely empty. Which is very odd for this site.” Glenn Gabe wrote, […]

Facebook Announces New Policy to Crackdown on Manipulated Media

Facebook Announces New Policy to Crackdown on Manipulated Media

With other social media platforms looking at how they can utilize manipulated media for features, including deepfakes, Facebook has announced the first iteration of its policy to stop the spread of misleading fake videos, as part of its broader effort to pre-empt the potential rise of problematic deepfake videos. Facebook says that it’s been meeting with experts in the field to formulate its policy, including people with “technical, policy, media, legal, civic and academic backgrounds”. As per Facebook: “As a result of these partnerships and discussions, we are strengthening our policy toward misleading manipulated videos that have been identified as deepfakes. Going forward, we will remove misleading manipulated media if it meets […]

YouTube Implements New Restrictions on Data Collected from Videos Aimed at Children

YouTube Implements New Restrictions on Data Collected from Videos Aimed at Children

As we settle into the new year, YouTube has issued a reminder that its new restrictions on data collection from videos aimed at children are now coming into effect. Originally announced in September, the new measures aim to better protect younger users by removing data targeting features on videos identified as being aimed at kids – as explained by YouTube: “Starting in about four months, we will treat data from anyone watching children’s content on YouTube as coming from a child, regardless of the age of the user. This means that we will limit data collection and use on videos made for kids only to what is needed to support the […]

Tumblr Launches New Digital Literacy Program as Platforms Seek to Address Misinformation

Tumblr Launches New Digital Literacy Program as Platforms Seek to Address Misinformation

With the 2020 US Presidential election looming, fake news and misinformation, and its spread, particularly via social networks, is again going to be a key element of concern. But it’s also not one that can be easily addressed. As we reported recently, while fake news has been a key point of focus in many discussions, removing clearly fake reports may not actually have much impact, as a lot of online tribalism and argument is less inspired by obviously fake information, and more amplified by misrepresentation, skewing news reports and their elements in a certain way, in order to drive clicks. So what can we do? How can we ensure that […]