Tumblr Launches New Digital Literacy Program as Platforms Seek to Address Misinformation

Tumblr Launches New Digital Literacy Program as Platforms Seek to Address Misinformation

With the 2020 US Presidential election looming, fake news and misinformation, and its spread, particularly via social networks, is again going to be a key element of concern. But it’s also not one that can be easily addressed. As we reported recently, while fake news has been a key point of focus in many discussions, removing clearly fake reports may not actually have much impact, as a lot of online tribalism and argument is less inspired by obviously fake information, and more amplified by misrepresentation, skewing news reports and their elements in a certain way, in order to drive clicks. So what can we do? How can we ensure that […]

Twitter Officially Launches its ‘Promoted Trend Spotlight’ Ad Option

Twitter Officially Launches its ‘Promoted Trend Spotlight’ Ad Option

After months of testing, Twitter is now officially launching its new ‘Promoted Trend Spotlight’ ad unit, which will enable brands to take up to top section of its Explore tab, a prime placement opportunity for major brand awareness campaigns. Twitter first started testing Promoted Trend Spotlight ads back in July 2018, shortly after the launch of its redesigned Explore tab. It’s taken some time for Twitter to roll the option out beyond its initial test group (selected advertisers in the US, UK and Japan), but now, the Promoted Trend Spotlight option will be made available to brands in the US, the UK, Japan, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, […]

Facebook Updates its ‘Privacy Check-Up’ Tool to Clarify Which Elements You Can Control

Facebook Updates its ‘Privacy Check-Up’ Tool to Clarify Which Elements You Can Control

Facebook has announced a refresh of its ‘Privacy Check-Up’ tool, which highlights how your personal data is being, or can be used and displayed by Facebook, and what you can do to limit exposure of your personal information. Facebook semi-regulary prompts users to clarify their data settings via Privacy Check-Up posts which appear in the News Feed – and now, with this new format, it should be easier than ever for people to understand each element, and how it applies to their Facebook information. The new Privacy Check-Up has been split into four distinct sections, with clarified language around each aspect: Each section includes an overview of your personal information […]

How Social Media Influencers Can Impact Your Customers’ Purchase Decisions

How Social Media Influencers Can Impact Your Customers’ Purchase Decisions

If you haven’t heard, social media influencers now play a pivotal role in marketing for a wide range of brands. Whether it’s endorsing a skincare product, a luxurious handbag, a new model SUV or even the latest knitting accessory, there’s a digital influencer for every product, and increasingly, more businesses are joining the influencer marketing bandwagon as a means to improve their marketing and outreach strategies. But how do influencers actually ‘influence’, and subsequently guide people’s purchase behavior? While the concept of influencer marketing, in its modern, digital evolution, is still relatively new, as with all consumer marketing processes, the underlying drivers relate to fundamental human motives. The most notable of […]

30 Days of Social Media Content Calendar [Infographic]

30 Days of Social Media Content Calendar [Infographic]

Struggling to come up with social media post ideas? It’s one thing to be aware that you should be active on social channels to help maximize brand awareness, but its another to be able to keep churning out relevant, valuable content every other day – while also working to run a business. If you’re finding it difficult to come up with content inspiration, this calendar listing from Websites 4 Small Business might help. The calendar provides a new content prompt for 30 days (well, 29, as ‘Behind the Scenes’ is listed twice) – which doesn’t necessarily mean that you need to be creating and posting new stuff every single day. But […]

Standard text ads will live on a bit longer, Microsoft Advertising says

Standard text ads will live on a bit longer, Microsoft Advertising says

Apparently, there are still quite a number of advertisers with active standard text ads in their Microsoft Advertising accounts. Their end date has been extended. The change. Microsoft Advertising had said standard text ads would no longer serve after 2019. On Monday, the company announced existing standard text ads may continue to serve until March 31. Why we should care. Advertisers have not been able to create or edit standard text ads in their accounts for two years. Some advertisers may not have touched their ads for two years while others may be running standard and expanded text ads (ETAs) against each other and still seeing strong results from those […]

SMX Overtime: Broaden your reach with YouTube campaigns

SMX Overtime: Broaden your reach with YouTube campaigns

During my “YouTube success stories for marketers” session at SMX East, attendees asked questions about how to leverage video assets to engage customers and broaden the reach of YouTube campaigns. Below I answer a few of the questions asked during my session. Q: We want to test paid ads on YouTube for performance, but our client contract restricts us from using TrueView for Action. What advice do you have for alternative approaches to driving conversions through YouTube ads? Even with regular TrueView ads, you can run call-to-action overlays that will appear over your ad and help drive clicks. From a targeting standpoint, leverage lower-funnel targeting like Customer Match and Similar […]

7 Marketing Experts Share What They’re Focusing on in 2020

7 Marketing Experts Share What They’re Focusing on in 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Working closely with marketing leaders as president and co-founder of Share Your Genius, I’ve seen firsthand the rapid development of this industry, and one of the most prominent areas of growth is a marketer’s bread and butter: content. Marketing wants to lean into an experience people want, which is why teams are constantly exploring new avenues to connect with their buyers. Content should be delivered in the way their audience wants to consume it, which is why marketers will focus on creating […]

HubSpot Marketers Reveal Their Favorite Campaigns of 2019

HubSpot Marketers Reveal Their Favorite Campaigns of 2019

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing, we’ll likely see even more fascinating or creative campaigns in 2020. But, even if other brands are reaching ROI and awareness goals with their unique tactics, you might still have trouble brainstorming or creating an interesting plan for your 2020 campaigns. When you can’t come up with a solid idea, it can be helpful to learn from the brands that have launched award-winning, memorable, and revenue-generating campaigns Simply learning more about these strategies and identifying aspects that could fit […]