Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions

Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions

I stopped by the Brado offices right near Busch Stadium in St. Louis to sit down with the man who has the @SEO Twitter handle, A.J. Ghergich. The conversation was one of the more thought provoking conversations I had with an SEO in a while. In this interview, we talked about a number of things from how to scale your SEO agency to understanding human intent. He sold his company and is now the CTO at Brado, so he went from about 20 employees to 170+ employees. We discussed the challenges of scaling an agency through a merger. We then got into SEO and spoke about why it is important […]

Our Favorite Remote Workspaces and Why They’re Effective

Our Favorite Remote Workspaces and Why They’re Effective

“The future of work is being able to work in your pajamas,” HubSpot’s CTO, Dharmesh Shah, said in his 2019 INBOUND keynote. Shah noted how flexibility is the goal and remote work is a function. And, although productivity is one of the main concerns employers have when introducing remote work, it has actually been reported to increase employees’ productivity. In fact, 85% of people have reported increased levels of productivity as a result of remote work. This is my workspace when I choose to work from home: My living room is an extremely effective workspace for me. Like many others, I like to work with some hubbub going on around […]

2020 Local SEO Success: How to Feed, Fight, and Flip Google

2020 Local SEO Success: How to Feed, Fight, and Flip Google

Posted by MiriamEllis Image credit: Migaspinto If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map. It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. […]

8 Tips for Social Media Customer Service [Infographic]

8 Tips for Social Media Customer Service [Infographic]

Okay, it’s 2020, and social media platforms have now played a significant role in our interactive process for the better part of two decades. If you’ve not considered how your business can utilize social media for improved customer service and connection, it’s definitely time that you did, and the stats included in this infographic only reinforce the relevance of such. Indeed, according to the data included in this new listing from CallCenter Hosting, 80% of consumers now use social platforms to engage with brands. Social media is faster than traditional telephone outreach, can be more responsive, and is available on the platforms where people are increasingly spending their time. In combination, […]

On Page SEO Checklist: Blogging for People and Search Engines [Infographic]

On Page SEO Checklist: Blogging for People and Search Engines [Infographic]

Looking to improve the search performance of your content in 2020? While social platforms have continued to rise, and facilitate more engagement around content, search is still the biggest traffic driver for most websites. If you want to make the most of your opportunities for exposure, you need to be maximizing your SEO efforts, wherever possible. That’s where this list comes in. The team from SEMRush have updated their on-page SEO checklist, which provides a simple, easy to follow overview of what you need to know, and what you need to add, with each post and page you add to your website. You can read a more in-depth rundown of […]

9 Email Design Trends to Improve Your Email Marketing Strategy in 2020 [Infographic]

9 Email Design Trends to Improve Your Email Marketing Strategy in 2020 [Infographic]

Published Jan. 5, 2020 Are you looking for ways to improve your email marketing strategy in 2020? Want to know the latest email design trends to incorporate into your email campaigns? The team from Uplers Email share their email design trends for 2020 in this infographic. Here’s what makes their list: Design for dark mode Go 3D Advance to APNG animations and seamless designs Adopt AMP Incorporate interactivity and gamification Curb the columns Play with typography Minify email design Personalize with dynamic content Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

Instagram’s User Growth is Slowing, According to a New Report from eMarketer

Instagram’s User Growth is Slowing, According to a New Report from eMarketer

Could Instagram be starting to tail off already? According to a new report from eMarketer, Instagram’s growth will drop to single digits for the first time in 2020, with older users not migrating across to the app as fast as had been expected. As per eMarketer: “In 2019, Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in 2020, and through the end of our forecast period in 2023, we estimate that the social media platform will grow slower than previously expected.” I mean, that’s not a major concern – Instagram is already serving over a billion […]

Snapchat and TikTok are Both Reportedly Working on New ‘Deepfake’ Type Features

Snapchat and TikTok are Both Reportedly Working on New ‘Deepfake’ Type Features

Will 2020 be the year that deepfakes go mainstream? It’s only the first week of the year, and we’ve seen two new advances on this front, with Snapchat acquiring computer vision start-up AI Factory for $166 million, and images which show that TikTok is working on a deepfake-style addition within its app, enabling users to create videos with their own face overlaid onto pre-recorded footage. First off, on Snapchat – Snap has reportedly purchased AI Factory, which is the company it worked with in developing its recently launched Cameo feature, which enables users to overlay their face over a selection of pre-made scenes. The acquisition would suggest that Snapchat will […]

Facebook Adds New Features for Instant Articles, Including Links to More Publisher Content and Stories Sharing

Facebook Adds New Features for Instant Articles, Including Links to More Publisher Content and Stories Sharing

Facebook has announced some new additions for its Instant Articles offering, as it aims to renew publisher interest in its native content tool. Facebook first launched Instant Articles back in 2015, with the feature utilizing the platform’s various tools to enable faster load times, improved presentation options (through video and image tools) – and as a result, according to Facebook, significantly better content performance. These latest tools look to add to this capacity – first off, Facebook’s looking to provide publishers with improved promotion potential for their content through IA with new “recirculation and navigation” features within each post. The main addition here is a new set of navigation buttons […]

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time. Facebook’s business platform has grown to be more and more sophisticated, giving advertisers more options to reach new audiences and retarget previous site visitors back to their brand. However, with so many different options, it can be difficult for advertisers to figure out which Facebook Ad type is best for any given […]