7 Ways You Can Earn More Backlinks in 2020

7 Ways You Can Earn More Backlinks in 2020

Here’s the thing – in order to get more traffic to your website, you need to boost your search engine rankings. One way to rank well, and to subsequently generate more organic traffic, is to gain backlinks from credible websites in your industry. But getting backlinks from big-name publications and eCommerce businesses can take a lot of time and laborious effort. Success often involves networking, content marketing, and utilizing the right tools. Are you looking to diversify your backlink profile in 2020? If so, here are some tips on how you can get more hyperlinks pointing to your site. 1. Create link round-up posts Link roundups posts, which feature the […]

How to Create 10x SEO Reports – Whiteboard Friday

How to Create 10x SEO Reports – Whiteboard Friday

New year, new you — when it comes to SEO reporting, at least! We’re kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Okay, so we have 400 broken pages. Ah, we rank number 7 for best plumbers in Idaho. Oh, hey, Moz fans. I’m Cyrus Shepard. Today I’m talking about SEO reports, specifically how to create 10x SEO reports. I’ve gotten hundreds […]

25 Widgets, Plugins, and Add-Ons to Enhance Your Blog’s Performance

25 Widgets, Plugins, and Add-Ons to Enhance Your Blog’s Performance

Let’s talk blogging. It’s hard to get a blog started, and sometimes, even harder to organize all the content you want and need. If you use a blog hosting site like WordPress or a CMS like HubSpot, you’ll likely notice that you have options like plugins and widgets to enhance your blog. There’s so many different kinds of tools, and they’re all used to make your blog more personalized. Think of widgets as the different spices to add special elements on your webpages. Plugins, on the other hand, are the vessel for which you obtain the widgets. We’ve compiled a list of widgets and plugins that are essential to make […]

The big comings and goings in paid search 2019 that will shape how we market in 2020

The big comings and goings in paid search 2019 that will  shape how we market in 2020

In 2019, Google shook up mobile search results pages with a redesign that introduced black “Ad” labels to text ads and favicons for organic listings. It also caused a stir in notifying some advertisers it would start handling campaign management for them. Automation continued to be a major theme. This year, it was reflected most prominently in Google’s product announcements aimed at owning the funnel with campaigns that extend across properties. Adjusting to new privacy restrictions and expectations also took on new urgency and will have a significant impact on search marketing in the year to come. Bing celebrated its first decade. Ten years on, still, Bing’s market share doesn’t […]

How These 8 Direct-to-Consumer Brands Are Changing Ecommerce Forever

How These 8 Direct-to-Consumer Brands Are Changing Ecommerce Forever

Direct-to-consumer (D2C) companies cater to people’s desire for simplicity. As much as consumers claim to love choice, analysis paralysis is a real thing; D2C brands eliminate the hassle of researching, browsing, and choosing from hundreds of options, making shopping practically effortless. D2C brands manufacture, market, and distribute their own products without middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. For consumers, the easy buying process is typically the distinguishing factor when choosing D2C over a traditional shop. Take a look at this customer review for the D2C mattress company, Casper. Despite this customer’s dissatisfaction with his mattress, he still gave […]

Tried-and-True Ways to Promote Your Blog Posts

Tried-and-True Ways to Promote Your Blog Posts

There’s nothing quite like the feeling of wrapping up a blog post. After many hours of outlining, researching, and creative writing, it feels amazing to review your completed work and imagine how much your audience will love it … … hopefully enough to trust your brand, share your content, and purchase your products, right? Unfortunately, not even the best blog post can meet any of those goals without being seen first — the post-and-pray method just doesn’t cut it anymore. Today, you need to put a bit more oomph behind those blogs. What kind of oomph are we talkin’ about? We created this blog post to help you with “how” […]

Online tax-filing services can no longer hide free services from Google Search results

Online tax-filing services can no longer hide free services from Google Search results

The IRS has revised its Free File agreement with online tax return software providers, requiring them to allow their Free File landing pages to be indexed by search engines and backing out of its pledge not to enter the e-file services marketplace, ProPublica reported on Monday. Why we care Strategic use of robots directives can restrict the pages that are crawled and indexed by search engine bots, keeping them from showing in search results. This can influence how users interact with your brand and discover the products or services available. In this case, popular online tax filing services were using robots.txt and meta robots to keep their free e-file services […]

TikTok Banned for US Military Personnel as Questions Continue to Swirl Around the App

TikTok Banned for US Military Personnel as Questions Continue to Swirl Around the App

One of the biggest social media news stories of the holiday break was the announcement that the US military has banned all of its personnel from using the Chinese-owned app TikTok on government-issued devices. The US Navy instituted a similar ban earlier in December. ​​ As per Military.com: “The guidance directs all Defense Department employees to “be wary of applications you download, monitor your phones for unusual and unsolicited texts etc., and delete them immediately and uninstall TikTok to circumvent any exposure of personal information.” The concern stems from TikTok’s exposure to the Chinese Government through parent company ByteDance – under China’s cybersecurity laws, all Chinese-owned companies must furnish Chinese government requests for […]

Study Finds Various Concerns with Facebook Dating in the US [Infographic]

Study Finds Various Concerns with Facebook Dating in the US [Infographic]

Facebook launched its dedicated Facebook Dating platform for US users in September last year, giving people another way to find romantic connections, utilizing The Social Network’s advanced data and matching capacity, which could, theoretically, facilitate better matches. But significant concerns remain around the use of Facebook’s dating option. Most notably, many people remain wary of Facebook’s data security and privacy processes following the Cambridge Analytica scandal, and various other breaches and issues. Would you feel comfortable using Facebook Dating? The team from Piplsay recently polled 21,242 Americans to get their thoughts on the option, and their perceptions of the process. They’ve compiled their findings into the below infographic. A version […]

Twitter Previews Potential Enhancements for Lists and Topics, Including Activity Details and Location Sorting

Twitter Previews Potential Enhancements for Lists and Topics, Including Activity Details and Location Sorting

After adding lists as alternate, swipeable tweet feeds back in September, and then topics as an additional following option two months later, Twitter is now working to give lists and topics even more focus, with a range of updates designed to help improve content discovery, and connect more people – particularly new users – to increasingly relevant, engaging tweet content. As part of a recent interview with Fast Company, various members of Twitter’s design and development teams provided insight into where the company is headed on both lists and topics, the introduction of which is designed to make it easier for people to link into the conversations of relevance to them. As […]