The big list of Google My Business changes, upgrades and tests in 2019

The big list of Google My Business changes, upgrades and tests in 2019

For businesses that operate in the physical world, Google My Business (GMB) has become the center of the digital universe. Google is relying increasingly on content in GMB for ranking and less on third party citations and off-page signals than in the past. A lot happened with GMB this year, far too much to summarize in one post. (Joy Hawkins does a great job of capturing and summarizing most local SEO-related changes.) In addition to four major Google algorithm updates there was at least one major local algorithm update tied to neural matching, although BERT will affect local results as well. Below is a summary of most (though not all) […]

How Consumers Actually Responded to All Those Black Friday Ads [New Research]

How Consumers Actually Responded to All Those Black Friday Ads [New Research]

Although Cyber Monday is described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019. While a majority of Black Friday purchases happened online, a Fiserv study found that brick-and-mortar store purchases rose by 4.2% compared to 2018. The same study found that a quarter of people traveled 25 miles or more to stores with Black Friday discounts. By now, you may know that this was one of the biggest Black Fridays ever. But, as a marketer, you might be wondering what drove people to overcrowded stores and ecommerce websites during the national shopping event. You also […]

How Consumers Actually Responded to All Those Black Friday Ads [New Research]

How Consumers Actually Responded to All Those Black Friday Ads [New Research]

Although Cyber Monday is described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019. While a majority of Black Friday purchases happened online, a Fiserv study found that brick-and-mortar store purchases rose by 4.2% compared to 2018. The same study found that a quarter of people traveled 25 miles or more to stores with Black Friday discounts. By now, you may know that this was one of the biggest Black Fridays ever. But, as a marketer, you might be wondering what drove people to overcrowded stores and ecommerce websites during the national shopping event. You also […]

How to Add a Forum in WordPress with bbPress

How to Add a Forum in WordPress with bbPress

Bulletin boards and forums are good old reliable tools to build online communities. While there are plenty of open-source forum software, integrating a third-party forum with WordPress can be a mess. That’s where bbPress comes in. In this article, we will show you how to easily add a forum in WordPress with bbPress. What is bbPress? bbPress is a forum software built the WordPress way. It runs on top of WordPress, which is the best website builder in the world. Just like WordPress, bbPress is extensible, and you can install add-on plugins to add more functionality to your forums. It is also very light-weight and faster than other popular open-source […]

Better Site Speed: 4 Outside-the-Box Ideas

Better Site Speed: 4 Outside-the-Box Ideas

Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they’re quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into things from there. However, if we dig deeper, there are often other ideas on how site speed can be improved. I often see plenty of opportunities that are never covered in site speed audits. Most site speed improvements are the result of a bunch of small changes, and so in this post I’m going to cover a few ideas that […]

The PPC changes that bugged and elated marketers most in 2019: An unscientific poll

The PPC changes that bugged and elated marketers most in 2019: An unscientific poll

Of the dozens of changes that rolled out across the paid search landscape this year, what had the biggest impact? This was the question I put to the dedicated marketers still monitoring the Twittersphere this holiday week.  Two negatives quickly rose to the top. OK, 3 other people working this week….What change had the biggest impact on your paid search/ #PPC/ #SEM campaigns this year? #ppcchat — Ginny Marvin (@GinnyMarvin) December 26, 2019 Biggest negatives: A tie between close variants expansion, Google Ads support You could almost hear the “hearts” being clicked after Julie Bacchini of Neptune Moon named Google’s expansion of same-meaning close variants to phrase match and broad […]

How HubSpot Service, Support, and Sales Reps Stay Productive on a Noisy Floor

How HubSpot Service, Support, and Sales Reps Stay Productive on a Noisy Floor

As a customer-facing representative — whether you work in sales, service, or support — you’re probably used to working in a busy, noisy office space. Maybe you work on a loud sales floor surrounded by reps chatting on the phone with leads. Perhaps you work in an office space with customer service and support reps working to assist customers over the phone or video chat throughout the day. Whatever the cause of your workspace being noisy, it’s not always easy to block out the environment around you. That’s why we’ve compiled the following list of tips and tricks HubSpotters use to stay productive and focused in a noisy, busy, and […]

Creating Stories That Stick: How Marketers Can Win With Story

Creating Stories That Stick: How Marketers Can Win With Story

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.