Pro Tip: A look back at some notable tips from our Paid Search community in 2019

Pro Tip: A look back at some notable tips from our Paid Search community in 2019

Our paid search community is dedicated to helping fellow search marketers and as we say goodbye to 2019, we look back at a few insights that were popular with our readers. 1. Where Google RSA inventory comes from may surprise you “Just like broad match will eventually stop showing ads for related queries that fail to turn impressions into clicks, so will RSAs,” explains Frederick Vallaeys of Optmyzr. “Google makes no money from impressions; they make money from clicks. And Google is pretty strict about not showing things that seem irrelevant, i.e., RSA variations that never get clicked because these are a waste of space and a detriment to Google’s […]

The Not-So-Secret Value of Podcast Transcripts – Whiteboard Friday

The Not-So-Secret Value of Podcast Transcripts – Whiteboard Friday

What are the benefits of transcribing your podcasts and what’s the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week’s episode of Whiteboard Friday.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Here’s another edition of Whiteboard Friday. I’m Niki Mosier, a senior SEO account manager at Two Octobers, and I’m here today to talk to you about the not-so-secret value of podcast transcripts. I got the idea to play around with podcast transcripts after hearing Moz’s Britney Muller talk about machine learning […]

SEO year in review 2019: Zero-click searches, BERT, local spam and more

SEO year in review 2019: Zero-click searches, BERT, local spam and more

Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high. Regulatory scrutiny heated up as numerous antitrust investigations of Google were announced domestically and abroad. BERT brought enhanced natural language understanding to search engines. Bing turned 10 — it’s been more disruptive than it gets credit for. We said goodbye to Google+, the company’s biggest (and doomed) push into social media. And, after 21 years, Google co-founders Larry Page and Sergey Brin stepped down and appointed Google CEO Sundar Pichai to lead Alphabet. From algorithm updates to emerging trends, here we look back at the big […]

Pro Tip: A look back at some helpful tips from our SEO community in 2019

Pro Tip: A look back at some helpful tips from our SEO community in 2019

Our community is dedicated to helping fellow SEOs so we wanted to look back at a few insights shared this past year that were particularly popular with readers. 1. Google doesn’t hate your website “The personal animosity complaint is as frequent as it is irrational,” explains ex-Googler Kaspar Szymanski. “Google has never demonstrated a dislike of a website and it would make little sense to operate a global business based on personal enmity. The claim that a site does not rank because of a Google feud is easily refuted with an SEO audit that will likely uncover all the technical, content, on- and off-page shortcomings. There are Google penalties, euphemistically […]

They’re the Best Around: The Top 25 Moz Blog Posts of 2019

They’re the Best Around: The Top 25 Moz Blog Posts of 2019

Well, folks, it’s that time of year again. It’s hard to believe we’ve already gone another turn around the ol’ sun. But I’ve consulted my analytics data and made my SQL queries, and I’m here today to present to you the list of the top Moz Blog posts of 2019! For a little perspective, we published 207 blog posts, averaging out to about 4 per week. Out of those 207, the twenty-five I’m sharing with you below were the most-read pieces of the year. If you’re strapped for time (and who isn’t in our industry?), survey says these are the articles that aren’t to be missed. And bonus — a good […]

The 2019 search engine patents you need to know about

The 2019 search engine patents you need to know about

Bill Slawski, director of SEO research for Go Fish Digital, has published his list of the top 10 search engine patents to know from 2019. The list of patents touches on various sectors of search, including Google News, local search knowledge graphs and more, and gives us a peek at the technology that Google is, or may one day be, using to generate search results. Knowledge-based patents. The majority of the list pertains to what Slawski categorizes as knowledge-based patents. One interesting example is a patent on user-specific knowledge graphs to support queries and predictions. Last year, Google said that “there is very little search personalization” happening within its search […]

Amazon makes it easier for agencies to advertise on their clients’ behalf

Amazon makes it easier for agencies to advertise on their clients’ behalf

Amazon has changed the registration process for agencies and marketers running sponsored ads campaigns for Amazon vendors. What’s changed? Agencies no longer have to submit vendor codes when registering nor wait for approval from Amazon to set up new advertising accounts. Now, agencies simply need the approval of the authorized Vendor Central account holder (their client) to register a new advertising account. How to register a new account. If you don’t have an account yet, and you’re going to be advertising on behalf of an Amazon vendor, click “Register” and then choose “I represent a vendor.” After you fill in the account details, Amazon will either send you an email […]

The State of Video Marketing in 2020 [New Data]

The State of Video Marketing in 2020 [New Data]

A decade is a long time. I mean, just think back to the end of 2009. Barack Obama was about to enter his first full year in the White House, Farmville was the flavor of the month with 83 million monthly users on Facebook, and Avatar had just hit movie theatres worldwide, becoming — at the time — the highest-grossing movie ever. But even then, ten years ago, people were already starting to make big predictions about online video, and its potential to change the world of marketing. Not all predictions come true — but, as we reach the end of the decade, it’s fair to say that these ones […]

Nine voice search stats to close out 2019

Nine voice search stats to close out 2019

From smartphones to smart home appliances, artificial intelligence, voice and virtual assistants are very much at the center of a shift in the way we interact with digital devices. While voice has not yet lived up to its promise, it’s clear it will be an enduring feature of the digital user experience across an expanding array of connected devices. Mobile = 59% of search Way back in 2015, Google announced that mobile search had surpassed search query volumes on the desktop. But it never said anything more precise and hasn’t updated the figure. Hitwise, in 2016 and again in 2019, found that mobile search volumes in the aggregate were about […]