Twitter and Facebook Announce Over 6,000 Account Removals Related to Political Manipulation

Twitter and Facebook Announce Over 6,000 Account Removals Related to Political Manipulation

As we head into the holiday break, both Twitter and Facebook have announced a raft of new profile and Page removals as part of each platform’s ongoing investigations into co-ordinated manipulation of their networks for political influence campaigns. And the scope of these latest removals is significant – the largest action of its type yet reported by Twitter: Twitter has removed 5,929 accounts originating from Saudi Arabia, which were part of a larger network of “88,000 accounts engaged in spammy behavior across a wide range of topics”. Facebook has removed 39 Facebook accounts, 344 Pages, 13 Groups and 22 Instagram accounts which were part of a domestic-focused network that originated in the country […]

LinkedIn Publishes New Data on Ad Engagement for B2B Brands Over the Holidays

LinkedIn Publishes New Data on Ad Engagement for B2B Brands Over the Holidays

Should you be running ads or publishing content over the holidays? The instinctive logic is probably that you shouldn’t – people are spending more time with family, sharing updates with friends. They likely want a break from work-related posts and material. But then again, people also have more free time. Maybe, in those gaps where they’re taking a moment to themselves, they might actually want to read something related to their professional interests. This is question that many social media managers have asked themselves over the years, and there isn’t a definitive answer. But this year, LinkedIn went to the tape – utilizing its insights on B2B ad engagement from […]

Facebook Acquires Video Commerce Startup ‘Packagd’ to Help Boost In-Stream Buying Options

Facebook Acquires Video Commerce Startup ‘Packagd’ to Help Boost In-Stream Buying Options

As part of its burgeoning eCommerce push, earlier this year, Facebook acquired video commerce startup Packagd, which, prior to the acquisition, had been focused on enabling users to make direct purchases of products via live-stream, unboxing-type videos. As reported by Bloomberg, Facebook quietly purchased Packagd to help build a new live shopping feature inside its Marketplace product. As per Bloomberg: “The social media company bought Packagd, a five-person company founded by Eric Feng, a former partner with Kleiner Perkins Caufield & Byers, and most of the startup’s team joined Facebook in September. Packagd was building a shopping product for YouTube videos. “Think of it as a re-imagination of QVC or a […]

Google Ads to end customer support via social Jan 1, 2020

Google Ads to end customer support via social Jan 1, 2020

Earlier this year, Google Ads announced it is shifting customer support requests to an online form and will no longer supporting customer service through Facebook and Twitter. On Friday, Google said that, as of January 1, 2020, direct messaging on the Google Ads’ Facebook and Twitter accounts will be deactivated, and users will see a pinned post directing them to the online support form. Why we should care These social channels were popular ways for advertisers to often get quick responses or clarifications about issues. Google said it is making the changes to streamline the support process as well as to improve security around phishing and spam concerns. “Customer security […]

How many people should be on your SEO team? The factors to consider

How many people should be on your SEO team? The factors to consider

This is the second installment of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine optimization in-house presents. As a consultant who specializes in in-house SEO, I’m often asked how large the SEO team should be. Most people think it has to do with revenue numbers. While that comes into the equation, it’s not a leading indicator of what size SEO team a company needs. Let’s explore some of the factors I consider when making recommendations for SEO team size. They’re typically surprising to most SEO teams! The reason is I look at the operations, not just the revenue. Revenue […]

How to Enable Automatic Updates in WordPress for Major Versions

How to Enable Automatic Updates in WordPress for Major Versions

Did you know that WordPress comes with automatic updates enabled for minor releases? This means that the WordPress.org team can automatically install security updates without requiring user input. However, it does not automatically update your website when there is a new major release. Unless you are on a managed WordPress hosting service, you’ll have to manually initiate the update yourself. In this article, we’ll show you how to easily enable automatic updates in WordPress for major releases as well. How WordPress Automatic Updates Work WordPress introduced automatic updates feature in WordPress 3.7 (October 24, 2013). This allowed WordPress to automatically install a new minor release to improve your website security. […]

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language? It’s a life-saver, right? Now think about whether you’ve provided the functionality so your own webpages are ready for a global audience. If you haven’t properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. The name for this attribute is called language tagging, and it’s an SEO tag you can use to make sure search engines know what language your content is in. There are two different types of language […]

How to Create an HTML Form That Sends You an Email

How to Create an HTML Form That Sends You an Email

Sometimes, improving UX can cost a lot of money. And oftentimes, some of the problems website visitors have are easy, simple fixes. That begs the question: How can you find out if customers are enjoying their website experience? The answer may be simpler than you think. Having forms on your website is an effective way to get customer feedback about their experience during their visit. These forms give you insight about how to improve your website’s UX for higher conversions in the long run. Whether you want to convert more visitors to leads, collect information for your sales team, or create more loyal brand advocates, forms are imperative to an […]

Pro Tip: Making images accessible to screen readers doesn’t need to be hard

Pro Tip: Making images accessible to screen readers doesn’t need to be hard

Images and icons on a website can add to a visitor’s contextual experience. They serve one of three purposes: purely decorative, actionable (ex. magnifying glass on a search field), or to convey information (i.e., a chart demonstrating population growth). Using alt image tags may seem relatively simple at first glance. However, images can be highly problematic for blind and visually impaired people who often rely on screen reader technologies to audibly playback screen content. When a photo or icon lacks a meaningful alternate text – known as “alt text” – the screen reader may read out “image623.jpg” (or another equally unhelpful file name). Even an alt text like “chart showing […]