Instagram Provides New Age Restriction Options for Business and Creator Accounts

Instagram Provides New Age Restriction Options for Business and Creator Accounts

Following on from its recent addition of a new age-gating process for incoming users, Instagram is now also rolling out an option which will enable brand and creator accounts to set age restrictions for followers of their profiles. As you can see in these examples (provided by social media expert Matt Navarra), the tools enable admins to: “Require people to be a certain age to see your account, including your profile, posts and stories” Businesses can also set variable age limits for different countries, which could be particularly helpful for brands that are looking to adhere to regional restrictions. For example, in Australia, people can drink alcohol at age 18, […]

Facebook Adds Holiday-Themed Features for Messenger, Along with Messenger Stories Archive

Facebook Adds Holiday-Themed Features for Messenger, Along with Messenger Stories Archive

Facebook has announced a new set of holiday-themed features for Messenger, providing additional ways to engage in the spirit of the season via the app. First off, Facebook has added some new visual creation tools to add to the photos you share via message. As explained by Facebook: “This holiday season, Messenger has several filters to help you get into the festive spirit. You can show off your impressive holiday cookies with a lights-themed soft focus filter, or share a photo from Hawaii with “snow” in the background.” The new additions are available in the Messenger camera – “tap the camera icon in your Messenger app and swipe left to […]

Facebook Seeks Music Video Deals to Boost Facebook Watch

Facebook Seeks Music Video Deals to Boost Facebook Watch

Could music videos be key to the success of Facebook’s Watch video platform? That, apparently, is what Facebook is thinking – according to a report from Bloomberg, Facebook is “in the midst” of negotiating new licensing deals with Universal Music Group, Sony Music and Warner Music Group, in order to secure the rights to include music videos on its Watch platform. As per Bloomberg: “Facebook’s current deals with record companies let users include songs in the background of videos they post on the social network, such as a clip from a wedding or a skateboarding stunt. But Facebook doesn’t yet have the rights to offer the official music videos to hit […]

Facebook Will Run its First Super Bowl Ad in 2020 as it Seeks to Reinforce its Societal Benefits

Facebook Will Run its First Super Bowl Ad in 2020 as it Seeks to Reinforce its Societal Benefits

As Facebook seeks to regain public trust in the wake of various privacy scandals and related issues, The Social Network will run its first-ever Super Bowl ad in 2020, which will focus specifically on the connective benefits of Facebook Groups. The ad will be part of Facebook’s ‘More Together’ campaign, which was first launched back in May. [embedded content] As you can see in this example, groups is the specific focus of the ‘More Together’ ad push, with Facebook giving its on-platform communities a more concerted drive since 2017. Back then, in the wake of the Cambridge Analytica scandal, Facebook also changed its mission statement from “Making the world more open and […]

Facebook Bans Misleading Information About How to Participate in the US Census

Facebook Bans Misleading Information About How to Participate in the US Census

Facebook continues its confusing approach to content moderation with a new announcement that it will ban any misleading information about when and how to participate in the upcoming US census, as well as any false reports pertaining to the consequences of participating in the national survey. As explained by Facebook: “Next year, all US households will be able to complete the US census online for the first time. As the format of the census evolves, so do the ways that people share information about the census. This means we have to be more vigilant about protecting against census interference across posts and ads on Facebook and Instagram and help promote […]

Snapchat Tests New Image Recognition-Triggered Ads with Popular Brand Logos

Snapchat Tests New Image Recognition-Triggered Ads with Popular Brand Logos

It’s taken a while, but Snapchat is now moving forward with its new ‘Snapchat Scan‘ ad option, which will enable users to ‘scan’ a brand logo in order to unlock a unique, branded AR experience. As reported by AdWeek, Coca Cola and McDonald’s will be the first brands to try out the new option – as shown in the example screenshots above, the new Snapchat Scan process will enable users to hover over the brand logos with the Snapchat camera, which will then recognize the logo image and unlock a new experience. The option is being praised as an innovative use of Snapchat’s AR tools, but actually, Snap has been […]

Actually Accurate Analytics – Whiteboard Friday

Actually Accurate Analytics – Whiteboard Friday

Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best tips for getting your Analytics data accurate, consistent, and future-proof in this week’s Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. I’m Ruth Burr Reedy, and I am the Vice President of Strategy at UpBuild. We’re a technical marketing agency specializing in technical SEO and advanced web analytics. One of the things I wanted to talk about today, Whiteboard Friday, is about […]

What Is Marketing Attribution & How Do You Report on It?

What Is Marketing Attribution & How Do You Report on It?

A marketer’s job isn’t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. So how do you do that? You may regularly run reports about the amount of traffic to your website or how many people clicked on a link in your email, but those are only one piece of the funnel pie. There’s a new report that will frankly change your life (or at least the way you do marketing). It’s called an attribution report. […]

The Plain English Guide to Google’s Knowledge Graph

Before I began writing at HubSpot, I worked at two small businesses. Really small. Both had fewer than five employees. Honestly, any time “SEO” was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. Marketing teams who lack knowledge in SEO often feel like they’re playing catch up and aren’t sure if they can deliver results for their clients. Trust me — I get it. For example, an old client wanted their business to show up in Google’s knowledge panel. That’s the panel on the right side of a Google results page with a business’s hours, website, […]

Google highlights fact-checking while Bing SERP found to be disinformation hotbed

Google highlights fact-checking while Bing SERP found to be disinformation hotbed

Fake news, deceptive content, and disinformation will continue to be major, contentious issues as we head into the 2020 election next year. Following heavy criticism in the wake of the 2016 election, both Facebook and Google initiated fact-checking efforts to help identify falsehoods in news content (although Facebook’s political ads policy has been thought to confuse free speech and disinformation). Obviously, there’s still a long way to go to protect people from efforts to manipulate them with willfully false information online. This morning, Google is highlighting its own fact-checking efforts in News and Search, while a new report calls out Bing as a hotbed of misinformation and disinformation. Google touts […]