SMX Overtime: Opportunities and challenges for conversational voice search

SMX Overtime:  Opportunities and challenges for conversational voice search

At the SMX East conference I spoke on the topic of voice, and in particular, I discussed how to go about building a personal assistant app. During the Q&A for that session there were a few questions that went unanswered, and in today’s post I will address five of them. In the first of those questions I will go into great depth into my thoughts on the total amount of overall voice search usage today. Check it out because you might see the data that you expect! 1. To compete with others on Google search, do we need to build an app for voice search? While I’m a fan of […]

Marketers moving away from home-grown tools, hiring fresh teams for new martech

Marketers moving away from home-grown tools, hiring fresh teams for new martech

As the marketing technology landscape and capabilities continue to evolve, organizations are on an ongoing quest to update and improve their technology stacks. In fact, the vast majority (83%) upgraded at least one martech application in the past year, according to our Martech Replacement Survey 2020 published Monday. To better understand the frequency and motivations behind organizational martech updates, we surveyed 398 digital marketers in October. Several interesting trends emerged. Organizations are moving away from in-house solutions. In a striking find, many companies are migrating away from marketing technologies developed in-house. Respondents were nearly as likely to have upgraded or replaced a homegrown technology (49%) as a commercially available solution […]

The big list of 2019 Google search algorithm updates

The big list of 2019 Google search algorithm updates

Google’s pace of tweaking and updating Search has accelerated dramatically — it made 3,200 changes to Search in 2018 alone, up from about 400 changes back in 2010. Just a sliver of these changes receive public confirmation or even draw substantial attention, but those that do can (sometimes) provide insights into the kinds of content that Google prioritizes and ranks well. 2019 saw a number of publically disclosed core and other search algorithm updates. Among the many changes of 2019, Google established a naming convention for core updates and brought natural language understanding to search results. Core updates of 2019 Core search updates happen a few times a year and […]

Google Search Console Coverage report improves accuracy on indexed pages

Google Search Console Coverage report improves accuracy on indexed pages

Google posted on Twitter that as of December 15, the Index Coverage report in Google Search Console is more accurate. Specifically, it is more accurate in reporting on indexed pages. Google’s Statement. Google said “From Dec 15, the Index Coverage report can more accurately report on indexed pages. Because of this, some pages that were ‘Crawled – currently not indexed’ are now known to be indexed. You’ll see a chart notification in this report.” The chart with notification. Here is a screenshot of the chart with that indicator on December 15: More indexed pages. This means that despite what Google has been reporting with pages not being indexed, when labeled […]

How to Redirect Users after Successful Login in WordPress

How to Redirect Users after Successful Login in WordPress

Have you ever wanted to redirect users to a specific page after they login to your WordPress site? Depending on the user’s role, WordPress would either take them to the dashboard or their profile section in the WordPress admin area. In this guide, we’ll show you how to easily redirect users after a successful login in WordPress. We’ll also show you how to redirect after login based on user roles and permissions. Why Redirect Users After Login in WordPress? A lot of website owners run multi-user WordPress websites. For example, a multi-author blog, a membership community, or an online store. All these websites require users to login to perform certain […]

Video: Will Hanke on teaching SEO and lead generation

Video: Will Hanke on teaching SEO and lead generation

While in St. Louis I met up with an old colleague that I’ve known in the SEO space since the early days – Will Hanke. Will Hanke is what I would call an old-fashioned SEO, still doing solo-SEO work for local businesses and helping the local community by teaching SEO in his local library. We spent our time reminiscing about the old days of SEO, and then going into his passion for teaching people about SEO. Lead generation is a business he is still in, where he helps local businesses acquire leads in a specific niche. The location of this interview was also unique, we were in a super market […]

6 Effective Ways to Use Video in Your Email Marketing

6 Effective Ways to Use Video in Your Email Marketing

This morning, as usual, I started my day by checking my emails. While this process doesn’t usually excite me and is just my method for waking up, I came across a subject line that made my heart race with excitement: Knowing that I would be starting my day with a new music video from one of my favorite bands made me smile. It also made me feel valued as a subscriber to their record label’s emails — with just one video, Specialist Subject Records strengthened the consumer relationship I have with them. This is why video email marketing is such an effective strategy. With a simple embed and subject line, […]

LinkedIn Adds New Features for Groups to Help Boost Engagement

LinkedIn Adds New Features for Groups to Help Boost Engagement

Could LinkedIn groups make a comeback in 2020? Once a key feature of the app, LinkedIn groups gradually lost user focus as they became increasingly bogged down with random spam and self-promotion, to the point where, for most, they just weren’t usable anymore. But it still seems like a great opportunity for LinkedIn’s professional community. If LinkedIn can get groups right. And if LinkedIn can line group improvements up with the broader trends towards increased in-app engagement, LinkedIn groups could become a thing again. Maybe. This week, LinkedIn may have taken another step in that direction with the announcement of a new set of groups updates and tools designed to […]

Facebook Adds Additional Fact-Checking Resources via ‘Community Reviewers’

Facebook Adds Additional Fact-Checking Resources via ‘Community Reviewers’

Facebook continues its confusing approach to fact checking with a new program that will see the appointment of a team of ‘community reviewers’, a diverse group of non-Facebook employees who will be called upon to check potentially false reports. As explained by Facebook: “The program will have community reviewers work as researchers to find information that can contradict the most obvious online hoaxes or corroborate other claims. These community reviewers are not Facebook employees but instead will be hired as contractors through one of our partners. They are not making final decisions themselves. Instead, their findings will be shared with the third-party fact-checkers as additional context as they do their […]