Google now showing ‘request quotes’ button for Local Services Ads on mobile

Google is either testing or has introduced a “request quotes” button in local results. This was discovered by Tom Waddington; however I have not been able to reproduce it on mobile or the desktop. Part of LSAs. The functionality comes as part of Local Services Ads (LSAs). Currently LSAs deliver phone leads to local businesses participating in the program. Local Services Ads require businesses to be “Google Guaranteed” and pass licensing, insurance and background checks. ‘Request Quotes’ button above 3-pack. Lets users request quotes from multiple businesses using messaging. The Google Guaranteed badge shows for businesses participating in Local Services ads pic.twitter.com/PiYo07I6d1 — Tom Waddington (@tomwaddington8) December 17, 2019 Uses […]

The Economics of Link Building

The Economics of Link Building

Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting. Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events: Just for reference, this is how our mascot looked originally: My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to […]

The Beginner’s Guide to Customer Targeting

The Beginner’s Guide to Customer Targeting

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. Other times, you can calculate your moves to execute a strategy with a proven track record. But what about a method of strategic planning that involves taking a leap of faith and calculation? I’m talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer’s journey. How does customer segmentation work and how do you use it? These are great questions that we’ll explore later in this post. But first, we’re going to cover the basics. […]

22 Instagram Stats You Need to Know in 2020 [Infographic]

22 Instagram Stats You Need to Know in 2020 [Infographic]

Will Instagram be a key platform of focus for your social media marketing efforts in 2020? Instagram continued its rise in 2020, adding more users and expanding its offering – be it through new Stories additions, eCommerce tools, updates for IGTV and more. And as Instagram continues to grow, more brands are looking at how they can expand their Insta presence, and maximize their opportunities – and as we shift into the new year, that doesn’t look set to change. But in order to make the most of Instagram, you need to know the lay of the land. This new infographic from the team at squareovin’ showcases a range of stats and […]

Facebook Adds New Automatic Member Approval Option for Groups

Facebook Adds New Automatic Member Approval Option for Groups

Facebook has announced the full roll-out of a new, automatic member approval process for groups, which could help reduce management time for group admins, while still enabling them to maintain some control over group membership. As you can see in this example, the new process enables group admins to set up to four requirements for automated membership. Admins can require that applicants: Complete all membership questions Live within a specific city or region (as listed on their Facebook profile) Be approved only if they are friends with people who are current members of the group Have been active on Facebook for at least one year As noted, this enables admins to […]

Snapchat Offers Holiday Marketing Tips for App Developers [Infographic]

Snapchat Offers Holiday Marketing Tips for App Developers [Infographic]

Here’s an interesting data point from Snapchat: “On Christmas Day, Snapchatters in the US switch on 4x as many new phones than an average day.” With so many people – especially younger users – getting phones for Christmas, it makes sense that those new phone users are going to be looking for apps, which means that if you have an app to pitch, now is the time to do it. And Snapchat says that it’s the place to reach these new phone users. Over 40% of Snapchatters download 1-5 new apps every week, so you have a whole new, captive audience, who are eager and looking for content. If you […]

Instagram Expands Third-Party Fact-Checking on Questionable Content to All Regions

Instagram Expands Third-Party Fact-Checking on Questionable Content to All Regions

Facebook won’t fact-check political ads, but it is expanding its fact-checking program on Instagram as part of its broader effort to stem the flow of misinformation. Its the latest in a series of somewhat contradictory approaches – as explained by Instagram, it’s now expanding its fact-checking process beyond the US, which will see new warning labels added to all posts, globally, which share false information, as determined by third-party experts. And as you can see above, Instagram’s labels are actually far more intrusive than Facebook’s (example below), which may help ensure that Instagram itself avoids getting drawn further into the ‘fake news’ debate. As explained by Instagram: “When content has been […]

Instagram Expands Anti-Bullying Warnings to Potentially Offensive Captions

Instagram Expands Anti-Bullying Warnings to Potentially Offensive Captions

Earlier this year, Instagram rolled out a new, pop-up prompt which suggested that users re-consider their post comment if Instagram’s detection AI believed that such a comment could be construed as offensive. Instagram says that this type of prompt has shown positive results, and now, as we head into the holiday break, Instagram is expanding the same to post captions, which will now also come under scrutiny from Instagram’s anti-bullying detection AI. As explained by Instagram: “Today, when someone writes a caption for a feed post, and our AI detects the caption as potentially offensive, they will receive a prompt informing them that their caption is similar to those reported for bullying. […]

Microsoft brings visual search to Windows search bar

Microsoft brings visual search to Windows search bar

Windows users can now initiate Bing visual searches right from the search bar, without having to open up a browser, Microsoft announced on Monday. The feature is first rolling out to U.S. users, with international markets to follow shortly after. Users can submit a full or partial screenshot to search for objects in an image. Source: Microsoft. Why we care The new Windows visual search feature decreases the friction involved with a traditional visual search, making it more fluid for Windows users to identify whatever they’re looking at. This could be a useful tool for shoppers looking to find similar products. Since the search is powered by Bing, it may […]