Here’s how I used Python to build a regression model using an e-commerce dataset

Here’s how I used Python to build a regression model using an e-commerce dataset

The programming language of Python is gaining popularity among SEOs for its ease of use to automate daily, routine tasks. It can save time and generate some fancy machine learning to solve more significant problems that can ultimately help your brand and your career. Apart from automations, this article will assist those who want to learn more about data science and how Python can help. In the example below, I use an e-commerce data set to build a regression model. I also explain how to determine if the model reveals anything statistically significant, as well as how outliers may skew your results. I use Python 3 and Jupyter Notebooks to […]

6 Local Search Marketing DIY Tips for the Crafting Industry

6 Local Search Marketing DIY Tips for the Crafting Industry

Think crafting is kids’ stuff? Think again. The owners of quilting, yarn, bead, fabric, woodworking, art supply, stationers, edible arts, and related shops know that: The crafting industry generated $44 billion in 2016 in the US alone. 63% of American households engage in at least one crafting project annually, while more than one in four participate in 5+ per year. The top three craft store chains in the country (Michaels, JOANN, Hobby Lobby) operate nearly 3,000 locations, just among themselves. There are an estimated 3,200 US storefronts devoted to quilting alone. Thousands more vend everything from the stuff of ancient arts (knitting, with a 1,000-year history) to the trendy and […]

The 18 Most-Followed TikTok Brands and Influencers

The 18 Most-Followed TikTok Brands and Influencers

After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok. As a marketer who’s considering TikTok opportunities, you might be wondering if you should start an account for your brand, or if you should leverage influencers who joined early on and already know how to create engaging content for its young audience. Even if you know what TikTok is and the basics of how to use it, the social platform is still […]

Act now: SMX West best rates end Saturday!

Act now: SMX West best rates end Saturday!

Super Early Bird rates for Search Marketing Expo – SMX West – expire this Saturday, December 21! Act now to save up to $700 off actionable tactics and trusted advice that can help take your 2020 search marketing campaigns from meh to amazing. Join us February 19-20 in San Jose to train on the topics that matter most to your company (and your bottom line), discover new ways to drive measurable results, and return to the office ready to implement them immediately. Explore the latest agenda details, including 60+ sessions on SEO, SEM, and digital commerce marketing — and the just-announced keynote featuring Senior Manager of Global SEO at Under […]

Bug in Google Search Console performance reports impact Google Discover reporting

Google has acknowledged a bug within the performance reports in Google Search Console that impacted reporting around Google Discover traffic. The bug. Between December 8 and December 13, 2019, Google Discover impressions and clicks may not have been accurately reported. Google wrote, “Because of an internal issue, you will see a data drop in the Performance report for Discover during this period.” Resolved. Google said Monday, “This issue has been fixed.” The data seems to be lost, but going forward, you should not see this issue after the 13th. No real impact. This did not affect your site’s performance or real traffic. This was just a reporting glitch. Google wrote, […]

Bing to update BingBot’s user agent

Bing to update BingBot’s user agent

Bing announced today that it “will start the transition to a new bingbot user-agent” as it continues to roll out the evergreen BingBot. Evergreen BingBot, the version of BingBot that is able to crawl the web like a modern browser, is currently in use but will be used to “cover all the sites” over the “coming months.” With that, Bing will begin using a new user agent to convey which version of BingBot is crawling your web site. New user agent. Bing will use a user agent that identifies the specific version of Microsoft Edge is crawling your site. Here is the format for both desktop and mobile: Desktop – […]

32 eCommerce Stats to Show How Branding Influences Purchase Decisions [Infographic]

32 eCommerce Stats to Show How Branding Influences Purchase Decisions [Infographic]

Published Dec. 16, 2019 Are you looking for ways to increase sales on your eCommerce website? Want to create a brand that influences more people to purchase from you? The team from Invesp share the branding stats you need to know in this infographic. They break things down as follows: Percentage of brand loyalty by category Percentage of brand loyalty by gender Which brand attributes matter most Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.. Filed Under: Digital Strategy Social Marketing

7 Steps to Great Email Marketing [Infographic]

7 Steps to Great Email Marketing [Infographic]

According to Statista, by 2021, over 320 billion emails will be sent daily, while the average person already receives around 121 emails per day. With so many emails being shared, it’s becoming increasingly difficult to get your messages to stand out – which means its more important than ever to ensure that you’re ticking all the right boxes, and maximizing your opportunities to get your email messages seen. There’s a lot to consider on this front – from your subject line to your content, to the way your emails are displayed on different devices. It can take some effort to establish each element, but again, given the competition, it’s worth taking that […]

The Dos and Don’ts of Creating Brand Recognition for Your Small Business [Infographic]

The Dos and Don’ts of Creating Brand Recognition for Your Small Business [Infographic]

Published Dec. 15, 2019 Are you looking for ways to generate brand recognition for your business? Want to learn the different elements that make up your business brand? Cooper House share their guide to branding in this infographic. They include the following branding elements: Logo Fonts Colour palette Patterns and elements Brand culture Advertising Social media Brand voice Brand position Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing