5 Rising Social Media Platforms to Add to Your Marketing Arsenal in 2020 [Infographic]

5 Rising Social Media Platforms to Add to Your Marketing Arsenal in 2020 [Infographic]

Published Dec. 14, 2019 Are you looking for ways to get ahead of the competition in 2020? Want to know the up and coming social media networks that may be worth your time and money? The team from Red Website Design share five rising social media platforms to try in this infographic. Have you considered these platforms? Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Twitter Announces Expansion of Trust and Safety Council to Improve Platform Policies

Twitter Announces Expansion of Trust and Safety Council to Improve Platform Policies

Twitter has announced that it will expand its Trust and Safety Council advisory group to ensure that it considers the perspectives of a broader cross-section of society when establishing its platform rules and policies. As per Twitter: “In 2016, we established the Twitter Trust and Safety Council, which brings together more than 40 experts and organizations to help advise us as we develop our products, programs and the Twitter Rules. We’ve been discussing internally and with the current members how we can make sure the Council best serves the people who use Twitter, and heard feedback that we needed to broaden membership to include a more diverse range of voices and […]

Facebook Publishes New Listing of Key Trends Set to Gain Momentum in 2020

Facebook Publishes New Listing of Key Trends Set to Gain Momentum in 2020

Facebook has published a new overview of key topics and trends which it expects to see generate more discussion and interest as we head into the start of the next decade. The listing, which Facebook has compiled into a new, 30-page eBook, is based on examination of on-platform conversation shifts over the last two years – Facebook says that its research team: “…explored the full universe of topics that grew from January 2017 to October 2018 on Facebook to find key topics. Where patterns emerged, we looked to third-party research and credible media sources to both inform and validate our overall findings.” Essentially, the report is an expanded, refined version of […]

How to Craft Brand Messaging Your Target Audience Will Love

How to Craft Brand Messaging Your Target Audience Will Love

As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging. The brand has reinvented itself on social media, introducing a new, bold personality. With its food, packaging, marketing campaigns, events, philanthropic efforts, and interior design, Taco Bell reinvented itself into a full on lifestyle brand. Doing this — telling a compelling brand story through messaging — isn’t easy. Marketers need to have an entire brand identity to communicate what their business does, what it’s about, and why it’s different. Oh, and it needs to resonate […]

3 Types of Marketing Attribution Software to Try in 2020

3 Types of Marketing Attribution Software to Try in 2020

Despite (and because of) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. Figuring out which channel or touchpoint convinces a customer to make a purchase is as much of an art as it is a science. To get to the bottom of it, marketers use attribution modeling. But attribution modeling comes in many forms. read on to find out how attribution marketing can help your business. What is Marketing Attribution? Using attribution models, marketers learn where sales triggers lie on the customer’s path to purchase. If an outsized percent of shoppers decide to buy online after visiting a physical location, […]

A 4-Step Guide to Using Hashtags Effectively on LinkedIn

A 4-Step Guide to Using Hashtags Effectively on LinkedIn

It may be hard to believe, but with 2019 coming to a close, hashtags have been fully integrated into LinkedIn for well over a year. But despite the staying power of hashtags on the platform, many businesses still struggle with how to best use them to grow their audiences and generate engagement. In this post, I want to remove that confusion by answering several common questions about using hashtags on LinkedIn. So, if you’ve been wondering what’s up with LinkedIn hashtags, this overview is for you. What’s the value of using LinkedIn hashtags? Much like on Twitter and Instagram, hashtags on LinkedIn are a way to categorize your posts, and differentiate […]

6 Social Media Predictions for 2020 [Infographic]

6 Social Media Predictions for 2020 [Infographic]

To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. At my company, Awario, we’re always watching closely, and for our 2020 trend predictions, we took a deeper look at both the trends that have been evolving for some time, along with more recent shifts. We’ve collected our findings into this infographic, which covers a range of key areas that are likely to see increased focus as we head into a […]

Instagram Begins Rolling Out Collaborative Group Stories Option

Instagram Begins Rolling Out Collaborative Group Stories Option

Instagram is rolling out yet another Stories tool, with some users now seeing a new ‘Group Stories’ option which enables users and their friends to collaborate on a private Story. As shown in this tweet from lifestyle blogger @cuteek, the new option is aligned with Instagram group chats, providing another way to engage and interact with group members. The option was initially spotted in testing by reverse engineering expert Jane Manchun Wong back in October. In many ways, it’s similar to Facebook’s Group Stories option which is rolled out to all users in October last year. With the use of both Facebook groups and Stories rising, providing an option for collaborative group […]