Facebook Advises Businesses Operating in California to Ensure CCPA Compliance

Facebook Advises Businesses Operating in California to Ensure CCPA Compliance

With the new California Consumer Privacy Act (CCPA) coming into effect from January 1st, which will implement more stringent regulations on personal data usage, and tougher penalties for those businesses that fail to comply, Facebook has this week outlined how it’s preparing for the new regulations – while also prompting Facebook advertisers to check their own compliance. As explained by Facebook: “In a few weeks, the CCPA will come into effect and extend new data privacy rights to Californians. We are ready for its arrival in part because we’ve made many long-term investments across our products to help people everywhere easily manage their privacy and understand their choices with respect to their […]

Facebook Allocates $130 Million to Independent Content Oversight Board

Facebook Allocates $130 Million to Independent Content Oversight Board

As Facebook continues to grapple with questions about its ad policies, political content, messaging encryption plans, misinformation and more, The Social Network has this week announced the next stage in the development of its independent content oversight board, which, when established, will help Facebook make more informed decisions on what should, and should not, be allowed under its rules. Facebook began its initial steps towards establishing the new board last year, and released its first draft charter in late January 2019. It’s since gone through a public consultation process, and established its plans for appointing board members. And now, Facebook has created an Oversight Board Trust, which will fund the operation, while it’s also mapped […]

Snapchat Adds Swipe-Up to Call Ad Option in the Middle East

Snapchat Adds Swipe-Up to Call Ad Option in the Middle East

Snapchat has added a new option to its ‘Swipe Up’ ad tools, with ‘Swipe Up to Call‘ ads which drive direct phone calls from the ad in-app. Up till now, Snapchat advertisers have been able to drive website visits, extended video views and app installs from ‘Swipe Up’ ad links. The capacity to power phone calls adds to your options – as explained by Snapchat: “Driving a user to call your business can close a purchase quickly, as your sales associates have more control over the user experience by speaking with the consumer directly. More importantly, a user calling showcases a high level of consideration and intent to purchase, which businesses can capitalize […]

Twitter Adds Updated Candidate Profile Labels for 2020 US Election Period

Twitter Adds Updated Candidate Profile Labels for 2020 US Election Period

As part of its broader efforts to provide increased transparency within political discussion, Twitter has this week announced a new version of its profile labels for election candidates, which will better identify who they are, and where they’re standing in the 2020 US election period. Twitter first launched its candidate labels back in 2018, ahead of the US mid terms, with a more simplified version that highlighted campaign activity. The new labels will include additional info – as explained by Twitter: “Starting this week, we’ll start identifying candidates who qualify for the primary ballot for US House, US Senate, and Gubernatorial races with a verified badge. […] Twitter is partnering […]

Spectator to Partner: Turn Your Clients into SEO Allies – Best of Whiteboard Friday

Spectator to Partner: Turn Your Clients into SEO Allies – Best of Whiteboard Friday

Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you’re asked to “just SEO a site.” In today’s Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients and bosses excited about the SEO journey, as well as the risks involved in passivity. (We were inspired to revisit this classic Whiteboard Friday by our brand-new Mini Guide to SEO Reporting! These two resources go together like a fine La Croix and a […]

7 Request for Approval Emails to Make Client Communication Easier [Templates]

7 Request for Approval Emails to Make Client Communication Easier [Templates]

When you’ve got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature. And if you are selling your staff’s time in the form of the billable hour, this can be a huge waste of resources. While we’re talking about one-on-one communication, it’s a worthwhile pursuit to create a library of canned email responses or templates that your team can use for specific activities or in response to clients. It ensures that the communication from your team is clear and consistent, makes it easier to respond to requests more quickly, and removes the uncertainty that junior staffers […]

‘Tis the Season for Reporting (And a New Mini Guide)

‘Tis the Season for Reporting (And a New Mini Guide)

How is it already reporting season again? Time to generate those dreaded end-of-year SEO reports that take hours to create and mere seconds for your client to skim through and toss to the side. We’ve all been there. But here’s the thing: it’s absolutely necessary! Not only for you and your team to track progress, but to prove value to your clients as well. Reporting for SEO can feel like a time-black-hole. You have an infinite amount of data that you have to sort through and piece together to tell a story. You know that you saw something, somewhere at some point that proved a strategy worked, but of course, […]

SMX Overtime: Managing your online business reviews

SMX Overtime: Managing your online business reviews

Last month I spoke at SMX East about scaling online reputation management – specifically reviews. At the end of my presentation, “14 Tips to Scale Reviews Across Multiple Locations,” I fielded a number of fantastic questions from session attendees and wanted to follow-up on some additional ones. How do I convince clients to respond to reviews on Google? First and foremost, responding to customer reviews builds trust. When a business responds to reviews, it demonstrates that it cares enough about its customers to respond to them. Being responsive builds trust not only with the person who wrote the review but also with future customers who might be looking at reviews […]

Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones

Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones

Google introduced its real-time translation feature, “Interpreter Mode,” for Google Home and smart displays earlier this year. It tested the feature in several hotels in Las Vegas, New York and San Francisco at concierge and registration desks. Now the company is more broadly rolling out Interpreter Mode to Android devices and iPhones. Where there were 26 languages available on Google Home, there are now 44 on the smartphone Assistant. Google Translate also works. While the capability is impressive, people have been using Google Translate in real-world travel or foreign-language contexts like this for some time. This is just a more elegant and enhanced presentation of Google’s underlying machine translation capabilities. […]