Save Up To $700 Off Actionable Search Marketing Tactics

Save Up To $700 Off Actionable Search Marketing Tactics

Make 2020 the year you achieve your traffic, ranking, and revenue goals: Attend Search Marketing Expo – SMX West – February 19-20 in San Jose for actionable tactics from industry experts. Register by next Saturday, December 21 to save up to $700 off on-site rates! Here’s what you’ll get: Unbiased content you can trust, all programmed by the experts at Search Engine Land, the industry publication of record A training experience that fits your needs… the agenda is organized into three lanes with no limits… choose from up to six concurrent sessions on SEO, SEM, and digital commerce marketing (new!) Access to an engaging community of marketers who love talking […]

How to Research like HubSpot’s Research Team

How to Research like HubSpot’s Research Team

In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill. But, even though I love research, it’s not exactly my forte — and I know I’m not alone. Conducting market research is a necessity for both B2B or B2C companies. It enables you to use hard data to back up theories and predictions about customer behavior. This data can influence how you structure a campaign, and how you interact with customers. However, when researching for marketing purposes, it can be tricky to know where to start, and how to keep going when […]

The Ultimate Social Media Image and Video Size Guide for 2020 [Infographic]

The Ultimate Social Media Image and Video Size Guide for 2020 [Infographic]

With our social feeds becoming more and more busy, standing out from the crowd is getting harder than ever – but one of the key ways to boost the performance of your social posts is to ensure that your images look clear, crisp and attractive to users as they scroll through. But in order to maximize your visual assets, you have to post them in the right sizes and formats to align with each network – which, given there are so many platforms, can be difficult. That’s where this listing comes in – the team from Make a Website Hub have put together an updated overview of all the image and […]

Twitter Shares the Top Tweet Trends of 2019

Twitter Shares the Top Tweet Trends of 2019

What were the biggest trends on Twitter in 2019? This week, Twitter has published its latest listings of the key events, celebrities, sports teams, and more which drove conversation on the platform in 2019. Twitter has published its full insights in this tweet thread, but here’s a look at some of the topic-based listings and notes. First off, the most tweeted about TV shows for 2019 were (no surprise) ‘Game of Thrones’ and ‘Stranger Things’. The final season of ‘Game of Thrones’ generated a heap of hype leading in, then sparked a lot of subsequent debate afterwards. The popularity of ‘Stranger Things’ is also a big win for Netflix and its original content. […]

TikTok Publishes Top 10 Content Lists for 2019

TikTok Publishes Top 10 Content Lists for 2019

Are you considering TikTok for your 2020 digital marketing campaigns? If you are, then these listings are worth checking out – TikTok has this week published listings of the top content on its platform in 2019, covering ten different categories, and providing an interesting overview of what’s gaining the most traction in the app. The listings, as noted, focus on specific elements – for example, the Top Ten Viral Videos on the app. TikTok also lists the top ten ‘Memes’, ‘Artists’, ‘Celebrities’, ‘Breakout Creators’ and ‘Dance Trends’. Another interesting category is ‘Creative Effects’, which provides some good insight into how people are using the different tools on the app. That could […]

New App Lists TikTok Influencers by Engagement, Topic and Audience

New App Lists TikTok Influencers by Engagement, Topic and Audience

With more businesses looking to tap into TikTok in 2020, this new app could be particularly helpful. Called simply ‘Influence Grid‘, the app uses publicly available TikTok data to provide listings of TikTok influencers based on a range of customizable parameters, including country, topic, account size, average video views and engagement rate. The app’s data is updated every 20 days, ensuring that the information and tags stay fresh, and remain relevant to each users’ content, and additional options, like the capacity to download lists to .CSV, are also reportedly on the way. There are various influencer discovery tools like this available, but this is one of the most comprehensive and easy […]

Snapchat Begins Testing ‘Cameo’ Mode, Which Inserts Your Image into GIFs

Snapchat Begins Testing ‘Cameo’ Mode, Which Inserts Your Image into GIFs

Snapchat has begun live testing of a new mode called ‘Cameo’, which will enable users to insert their faces into GIFs, adding their own, unique spin to a range of short video clips. As first reported by TechCrunch, the new feature is currently being tested among selected users in France, with a view to a full rollout later this month, ahead of the holiday period. With users likely looking for something to do during long commutes to see family – or, indeed, when seeking an escape from actually seeing family – the new feature could gain traction quickly, and become another key trend among Snapchat users. The process for creating your […]

Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts

Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts

If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. I’m about to share the process you can use to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with. This knowledge has been invaluable in understanding which publications have the best reach and authority to other known vertical/niche experts, allowing you to share your own authority within these readership communities. Before we get started, there’s a caveat: If you aren’t willing to develop […]

BERT is rolling out to Google search in over 70 languages

BERT is rolling out to Google search in over 70 languages

BERT, the natural language processing algorithm that launched on English language queries in October, is now coming to over 70 languages globally, Google announced on Monday. Previously, BERT was only applied to featured snippets in languages other than English. An example of a featured snippet for the query “Parking on a hill with no curb” before and after BERT is applied. In the past, queries such as this would confuse Google’s system and it would place too much emphasis on “curb” and ignore the word “no,” not understanding how important it was to appropriately addressing the query, the company has said. Source: Google. Why we care With regards to search engines, […]

Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Holiday PPC budgets continue to rise. Advertisers spent 32% more on Google Shopping ads and 50% more on Amazon Sponsored Products Ads between Thanksgiving and Cyber Monday this year than last, according to an analysis of Tinuiti retail clients that the agency released Monday. Google spend, clicks up. Not surprising, Shopping spend increased at a higher rate than text ads, but commerce advertisers still spent 25% more on text ads this cyber weekend compared to l same-client growth last year. That extra spend yielded matching increases in ad clicks as overall CPCs didn’t budge. Text ad clicks rose by 25% and Shopping clicks were up 31%. CPCs for text ads […]