Google extends ‘Incognito Mode’ in Maps to iOS users

Google extends ‘Incognito Mode’ in Maps to iOS users

Incognito mode is now available on Google Maps for iOS users and bulk location history deletion in Timeline will roll out on Android next month, Google announced on Monday. Source: Google. Why we care Providing users with more control over their privacy settings can instill confidence and promote trust, which can help Google retain users. From a marketing perspective, these updates won’t have a material impact. Although some users may opt to purge location history from their Timelines or use Incognito Mode in Maps, those actions will not have a significant effect on Google’s location data collection or ad targeting capabilities. More on the announcement While using Incognito Mode in […]

Don’t overlook these 5 quick updates to boost your search ranking

Don’t overlook these 5 quick updates to boost your search ranking

Most aspects of an SEO campaign take significant time to research and implement, but there are always a few relatively quick tactics to boost results. Here’s a list of low-hanging SEO fruit that to grab right now. Mine the ‘People Also Ask’ box for content “People Also Ask” has been dominating SERPs for some time. This makes sense since most searches are questions asking Google to answer them. However, not all searches are phrased as questions. For example, the search query “Personal Injury Lawyer,” Google is returning the “People Also Ask” box in the number one organic spot. That’s because it’s throwing out several questions to find out more about […]

How to Track Link Clicks and Button Clicks in WordPress (Easy Way)

How to Track Link Clicks and Button Clicks in WordPress (Easy Way)

Do you want to track link clicks and button clicks in WordPress? Tracking link and button clicks helps you uncover how users interact with your website. You can use the insights to improve your website and plan your strategy accordingly. In this guide, we’ll show you how to easily track link clicks and button clicks in WordPress. Why You Should Track Link and Button Clicks in WordPress? Links and buttons are two of the most common ways users interact with any website on the internet. These are also the elements that lead website visitors to make purchases, sign up, and convert into a customer. Tracking how your users interact with […]

How We Prioritized Which Review Sites We Care About at HubSpot

How We Prioritized Which Review Sites We Care About at HubSpot

HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them. The same is true when it comes to managing customer reviews for your business. There are so many different places a business can be reviewed today that keeping them all in order can feel a bit like a game of Whac-a-mole. (A few examples would be G2, Gartner Peer Insights, and Capterra.) This was the problem we faced at HubSpot. If we tried to give the same care and attention to […]

How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options

How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

5 Secrets of Creating Click-Worthy Social Media Cards

5 Secrets of Creating Click-Worthy Social Media Cards

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. One time, I was posting a blog on Facebook, but it kept aggregating the wrong image. Frustrated, I went to Google to find the answer: social media cards. I found out that on Twitter, businesses using Twitter cards get 89% more favorites, 18% more clicks, and 150% more retweets. That’s when I knew I had to learn more about social media cards. Below, we’ll review what social media cards are and how to create them. Then, we’ll look at social media card design and […]

116 Video Marketing Stats to Guide Your Online Marketing Strategy in 2020 [Infographic]

116 Video Marketing Stats to Guide Your Online Marketing Strategy in 2020 [Infographic]

Published Dec. 9, 2019 Are you looking for ways to improve your online marketing strategy in 2020? Want to learn more about video to see if you can make it work for your business? The team from Review42 share the stats you need to know in this infographic. They break things down as follows: The popularity of video The state of video marketing today How video marketing can help your business Video as a marketing tool Video marketing effectiveness Top video marketing benefits The types of video marketing Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: […]

13 Creative Stunts People Used to Land Their Marketing Dream Jobs

13 Creative Stunts People Used to Land Their Marketing Dream Jobs

If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn’t cut it. To get the attention of a hiring manager at a top agency, you’ll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing — all without seeming too over-the-top, gimmicky, or creepy. No sweat, right? For your inspiration and amusement, we’ve put together a list of seven creative approaches used by real job seekers in the marketing and advertising industries. While flashy stunts alone aren’t likely to land you the job, they just might help you get […]

19 Brilliant Examples of Holiday Marketing Campaigns

19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well. How? Well, these brands create campaigns that actually delight customers instead of adding to holiday “noise.” They evoke emotions and promote sharing, sometimes even connecting people with their loved ones, or partnering with a charitable organization. Great holiday marketing campaigns come in many different shapes […]

Does Big Tech Have Too Much Power? [Infographic]

Does Big Tech Have Too Much Power? [Infographic]

With debate over Facebook’s influence rolling on, and questions around the digital dominance of Apple and Amazon, the question needs to be asked – is it beneficial for so few major tech platforms to have such significant control over our day to day interactions and processes? That influence is only going to increase – we now rely on our smartphones and digital platforms to keep us connected, to keep us informed, and to help us transfer money, pay bills, buy products, etc. It’s a little scary when you consider just how much we depend on these tools, and then, by extension, how much data they have on us, and how […]