A Beginners Guide to Using TikTok to Market Your Small Business [Infographic]

A Beginners Guide to Using TikTok to Market Your Small Business [Infographic]

Published Dec. 8, 2019 Are you looking for new ways to maximize your online marketing strategy? Have you considered what TikTok could potentially add to your content marketing efforts? The team from One Productions share their guide to TikTok in this infographic. They break things down as follows: What is TikTok? TikTok functions A social network on the rise Who uses TikTok? Should your brand use TikTok? What about advertising? Case studies Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

10 Ways Marketers Can Supercharge their LinkedIn Lead Gen Forms [Infographic]

10 Ways Marketers Can Supercharge their LinkedIn Lead Gen Forms [Infographic]

LinkedIn’s Lead Gen forms ad option, which it launched back in 2017, has proven to be a strong driver of audience response, particularly on mobile devices, where LinkedIn users are increasingly active. Indeed, according to LinkedIn, businesses using Lead Gen ads have been able to reduce their cost per lead by more than 20%. while Lead Gen forms also drive 5x higher conversion rates than referring people to landing pages. Given this, and LinkedIn’s rising levels of engagement, it could be a worthy option for your 2020 strategy. And now, LinkedIn’s outlined a new set of tips to help you get the most out of its Lead Gen offering. Providing guidance […]

Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now

Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Facebook Launches Cross-Account Reporting and Custom Ad Metrics

Facebook Launches Cross-Account Reporting and Custom Ad Metrics

Facebook has this week added some new performance measurement options in Ad Manager, including cross-account reporting and custom metrics. First off, on cross-account reporting – now, when you’re managing multiple Facebook ad accounts, you’ll be able to get a clearer, overall view of ad performance, all within the Ad Manager dashboard, as opposed to having to extract the data for each account yourself. As per Facebook: “With cross-account reporting, you’ll be able to see metrics – such as reach, impressions, and conversions – across multiple ad accounts. This reporting surface serves as a one-stop shop for a clear, concise report on your business’ performance and will allow you to save […]

Adobe Acquires 3D, VR Creation Tool ‘Medium’ from Facebook-Owned Oculus

Adobe Acquires 3D, VR Creation Tool ‘Medium’ from Facebook-Owned Oculus

Facebook’s virtual reality arm Oculus has this week announced that it has sold its 3D sculpting/VR model-building tool ‘Medium‘ to Adobe, which could be an important first step towards the next stage of broader, professional usage of VR. Medium, which Oculus first launched back in 2016, enables users to build their own 3D models in a VR environment, where you can sculpt, paint and simulate action, essentially creating art and objects in a totally immersive space. [embedded content] The applications for such extend beyond VR environments, with the capacity to export your models, or even 3D print them, which could provide a whole new approach within Adobe’s expanding creative suite. […]

5 Examples of Truly Unique Company Culture

5 Examples of Truly Unique Company Culture

When I start a job search, a huge factor that notates whether or not I send in an application is a company culture I can see myself contributing to and thriving in. I am totally one of the candidates who won’t apply to a company with a negative reputation. Companies are defined by the values and protocol set in place. This is what a company culture is. They describe how company beliefs are reflected in the experience of employees and customers. HubSpot’s culture code is available online as a commitment to our value of transparency. Other companies (Spotify, Hootsuite, Asana) with transparency as a part of their culture have done […]

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

Brave said it has seen a surge in user adoption since releasing version 1.0 of the privacy-centric browser on November 13, 2019. Monthly active users (MAU) have doubled in a year to 10.4 million as of the end of last month. DAUs. Daily active users of the browser created by Mozilla founder Brendan Eich have tripled in the last year to 3.3 million, the company said Friday. Source: Brave Ad platform that rewards users. Brave Ads are structured to serve only to users that opt-in to the Brave Rewards program and agree to see ads. Users can then accumulate Brave’s Basic Attention Token (BAT), which is a blockchain-based system. Users […]

How to level up from a Google My Business apprentice to a GMB master

How to level up from a Google My Business apprentice to a GMB master

How often should you review and update your Google My Business (GMB) page? GMB pages can require a lot of time and effort to monitor – just like your brick-and-mortar storefront, website, Facebook page and any other place where people interact with your business online and offline. And with Google the first place most customers now see any information about your business, you should review and update your GMB page frequently. 4 reasons you need to update your GMB page To everyday users, a GMB page is a destination for learning more about a business, finding directions, posting opinions about the business and contributing content such as photos of an […]

How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences

How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences

What do you picture when you think about influencer marketing? At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. (Perhaps I need to mix up my Instagram following … 🤔) However influencer marketing looks to you, it has taken the marketing industry by storm. Almost 50% of customers say they follow influencers’ product or service recommendations, and over 70% of businesses say the quality of traffic from influencers is better than from other sources. Why is influencer marketing effective? Because it taps into word-of-mouth marketing and social proof, two of the strongest influencers (literally) of shopping behavior and brand […]

5 Best WordPress Business Directory Plugins

5 Best WordPress Business Directory Plugins

Are you looking for the best WordPress business directory plugins? A business directory helps users discover service providers in a particular niche or category. At the same time, it helps those businesses find customers and opportunities. As a website owner, you can even make money online by selling paid listings on your business directory. In this article, we have hand-picked some of the best WordPress business directory plugins to help you save some time and money. Best WordPress Business Directory Plugins A good business directory plugin allows you to easily create lists of businesses organized by location, category, and other parameters. Business directories help users find new vendors while helping […]