What Do Contractors Own? A Guide to Freelance Copyright

What Do Contractors Own? A Guide to Freelance Copyright

When I was a young teenager, I used to write songs with my best friend. We knew that one day we’d be famous songwriters (because, of course we would), and we didn’t want to fight about who owned the songs when we were famous. So, at 13 years old, my friend and I looked up copyright laws to see what our rights were … I’m not kidding. Although a bit upset that I’m not a famous songwriter, learning about copyright laws turned out to be useful in my writing career. For any freelancer, or company looking to hire a freelancer, it’s important to understand federal and state copyright laws that […]

The Local Algorithm: Relevance, Proximity, and Prominence

The Local Algorithm: Relevance, Proximity, and Prominence

How does Google decide what goes into the local pack? It doesn’t have to be a black box — there’s logic behind the order. In this week’s Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google’s local algorithm and local rankings in a simple and concise way anyone can understand.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. This is Mary Bowling from Ignitor Digital, and today I want to talk to you about the local algorithm. I’d like to make this as simple as possible for people to […]

Google search quality guidelines update emphasizes users of diverse backgrounds

Google search quality guidelines update emphasizes users of diverse backgrounds

Google’s search quality evaluator guidelines were updated on Thursday, December 5. The revisions emphasized diversity, impartiality and pertained to language referring to users. The search experience. The guidelines are now prefaced by an introduction (section 0.0, as seen below) explaining why people conduct searches and the ways in which they perform them. Although the entirety of section 0.0 is new, the paragraph indicated by the red box makes reference to the complex nature of certain queries and sets the tone for the rest of the guideline revisions: “Different types of searches need very different types of search results.” The term “people” has replaced “user” in certain contexts. For example, section […]

#SMTLive Wrapped: Your Favorite Twitter Chats from 2019

#SMTLive Wrapped: Your Favorite Twitter Chats from 2019

Once again, another year has flown by and it’s hard to believe that we’re only a few weeks away from the holidays. As I sit here and plan our last #SMTLive Twitter chat of the year, I can’t help but think about everything that has happened in the world of social media in 2019. I’m thankful to have #SMTLive as a place for us, marketers, to gather and discuss all these major social media updates that affect our work and require our attention. Everyone who has participated in these chats over the years has provided valuable insights into unique social media strategies, tips and tricks that the Social Media Today community is […]

How to Create a WooCommerce Contest to Boost Loyalty and Engagement

How to Create a WooCommerce Contest to Boost Loyalty and Engagement

Do you want to create a WooCommerce contest to boost customer engagement and increase sales? Contests are an easy way to get new visitors to your WooCommerce store, increase brand awareness, and keep customers engaged. They can also help you boost customer loyalty, improve conversions, and increase sales in the long run. In this article, we’ll show you how to easily create a WooCommerce contest to boost loyalty and engagement. Why Run a WooCommerce Contest? As an online store, you need to bring new customers to your website. The challenge is that most of these users leave without making a purchase. Only 30% of customers who add products to their […]

30 Reddit Stats and Facts to Know in 2020

30 Reddit Stats and Facts to Know in 2020

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform, which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche. But, in the past few years, Reddit’s made attempts to gain more attention from brands. Aside from introducing a number of advertising offerings, Reddit’s also launched features such as video streaming and video hosting, which have enabled the platform to evolve from the text-based format it’s been known for. While Reddit’s user-oriented platform might be too difficult for small to medium-sized business marketers right […]

Google extends optimization score to Display campaigns

Google extends optimization score to Display campaigns

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may also see recommendations tailored to Display campaigns. Optimization scores in Google Ads are now available for Display campaigns. What is Google Ads optimization score? Scores range from 0% to 100% and indicate how well your campaigns are expected to perform based on a number of factors such as targeting, bid automation, ads and extensions and more. The score is accompanied by a set of automated recommendations with indicators of how […]

Package tracking on Google’s search results page is coming to more carriers

Package tracking on Google’s search results page is coming to more carriers

Shipping companies across the world can now sign up to participate in Google’s package tracking early adopters program, the company announced on Thursday. The program enables more shipping companies to show users the real-time status of their delivery right on the search results page. Source: Google. Why we care This feature has been available to major domestic shipping companies for over a decade. The program will extend the feature to more companies around the world, which could ultimately make Google an extension of their own sites. This also results in another zero-click search scenario, except that carriers have the option of participating. More on the announcement The early adopters program […]

6 Key Social Media Trends to Watch in 2020

6 Key Social Media Trends to Watch in 2020

Predicting the future of social media is always fun. The sector is changing almost daily, with new tools and utilities being rolled out, adding more ways to connect, track and maximize your online marketing performance. I always like to make my own predictions for the upcoming year, then look back at them monthly throughout the year to see if I was spot on or way off. So here are my trend predictions for social media marketing in 2020, based on my experiences in 2019 (and beyond) and where things look to be headed as we begin the next decade. 1. Influencer Marketing Will Continue to Grow Research shows that 59% […]

The Basics of Business Intelligence [Infographic]

The Basics of Business Intelligence [Infographic]

Take large amounts of data. Refine it. Analyze it. Then make decisions based off the resulting information. That, in a nutshell, is business intelligence, or BI. BI is not a single tool, but a variety of resources, from hardware to software, and anything that provides data, including the treasure trove available from your social media channels. Business intelligence software organizes the data, and users create reports, dashboards, and data visualizations. As a term, BI now includes advanced and augmented analytics, and while traditional BI focuses on what happened in the past and what’s happening in the present, business analytics (BA) identifies current trends in order to predict future trends. Essentially, […]