How to Build an Email list from Your YouTube Subscribers

How to Build an Email list from Your YouTube Subscribers

Cisco predicts that by 2022, videos will constitute 82% of all internet traffic. Further, YouTube is the second-largest search engine in the world. If you’re rocking a YouTube channel with thousands of subscribers, then you’re doing it right with audience building – however, as a content creator, YouTube isn’t the best for monetization. Making a decent income off YouTube alone is challenging, while YouTube creators often feel compelled to consistently create more content, and suffer from burn out as a result. Essentially, there’s a major flaw in trying to create your content business solely on YouTube: a lack of control. As such, It’s important to build an asset alongside your channel […]

Reddit Outlines 2019 Performance Stats and Trends

Reddit Outlines 2019 Performance Stats and Trends

Reddit has this week provided an overview of its key performance stats and milestones for 2019 as part of its year in review – and there are some very interesting insights included within the various data points. Reddit’s main, broader usage points of note for the year are: 430 million monthly active users (+30% YoY increase) 199 million posts 1.7 billion comments 32 billion upvotes That top number is the most significant – back in April 2018, Reddit reported having 330 million monthly active users, its last official update on this front. It’s now added another 100 million, which means that Reddit now has significantly more users than Twitter (330m as of April 2019), Pinterest […]

Instagram Adds Age Checks for New Accounts, New Options to Restrict Messaging

Instagram Adds Age Checks for New Accounts, New Options to Restrict Messaging

Instagram has announced a new process which will require users to enter their date of birth when signing up for a new account on the platform. As explained by Instagram “Starting today, we will be asking for your date of birth when creating an account on Instagram. According to our Terms of Use, you must be at least 13 years old to have an account in most countries. Asking for this information will help prevent underage people from joining Instagram, help us keep young people safer and enable more age-appropriate experiences overall.” Up till now, Instagram has had no such checks in place, which has lead to many people under […]

15 Tips That Make Freelance Writers Successful

15 Tips That Make Freelance Writers Successful

When I scroll through Facebook and Instagram, I often see ads from people who are freelance writers, promoting the “working from anywhere” lifestyle. The ad copy typically goes something like this ⁠— “Would you like to be able to work on your own schedule, from anywhere in the world? That’s what I did.” Like anyone, I always think, “Well, duh!” And I’m not alone. According to Upwork’s 2018 Freelancing in America report, the number of American freelancers has increased by 3.7 million since 2014. In fact, 59% of U.S. companies now use a flexible workforce to some degree, whether that’s freelancers or remote workers. These stats bode well for writers […]

How to Run A Content Audit in 2019

How to Run A Content Audit in 2019

Think of all the content you create — the good, the bad, and the ones that take a scary amount of time. Now think of how you organize it. How do you keep track of how content is performing? Do you use those metrics to improve for future campaigns? If not, you could be, with the help of content audits. Content audits keep track of your content, including blog posts, social media posts, events, and web pages, and provide analysis for how they impact audience. Additionally, they can provide insights into how to improve underperforming content, so you know how to properly update your posts for higher conversion rates. If […]

Now is the time to position your site for a successful start to 2020

Now is the time to position your site for a successful start to 2020

It is the holiday season again, and you know what that means… the year is almost over and it’s time to start preparing our SEO strategies for next year! Along with eggnog frappuccinos, cooler weather, and people putting Christmas lights up (way too early), the end of the year signifies a time for reflection – and this rings true for SEO as well. As your current SEO strategy winds down, now is the time to position your site for a successful Q1. Specifically, if your strategy has a heavy focus on link acquisition and manual outreach, the end of the year is the perfect time to shift some of your […]

Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

It’s that time of year again. Professional development budgets are being distributed and you’re daydreaming of Roger hugs and fist bumps. Well, this is a call to arms! It’s time to get down to business and convince your boss that you HAVE to go to MozCon 2020. You’re already well acquainted with the benefits of MozCon. Maybe you’re a MozCon alumnus. You may have lurked the hashtag once or twice for inside tips and you’ve likely followed the work of some of the speakers for a while. But how are you going to relay that to your boss in a way that sells? Don’t worry, we’ve got a plan. (And if you […]

How to Add Your WordPress Site to Google Search Console

How to Add Your WordPress Site to Google Search Console

One of the most important step in optimizing your WordPress site for SEO is adding it to Google Search Console (formerly Google Webmaster Tools). Google Search Console offers specific webmaster tools to help website owners monitor and maintain their search presence and rankings. In this guide, we will show you how to easily add and verify your WordPress site in Google Search Console also known as Webmaster Tools. What is Google Search Console? Google Search Console is a free tool offered by Google to help website owners monitor their website’s presence in Google search results. It helps you track search rankings along with keeping you updated about site errors, security […]

Google Search Console messages can now be viewed without leaving reports

Google Search Console messages can now be viewed without leaving reports

Messages within Google Search Console are now accessible through the bell icon at the top of any page within Search Console, the company announced Wednesday. The updated interface now allows site owners to view their messages from anywhere within the tool, without leaving reports. Source: Google. Why we care Being able to reference messages without having to leave the report you’re viewing makes information more accessible and improves our workflow, which can facilitate better decision making. The categorized messages (as seen in the example above) will also make it easier to locate communications pertaining to a specific issue. More on the announcement Messages are now categorized into types, such as […]