Google Search Console messages can now be viewed without leaving reports

Google Search Console messages can now be viewed without leaving reports

Messages within Google Search Console are now accessible through the bell icon at the top of any page within Search Console, the company announced Wednesday. The updated interface now allows site owners to view their messages from anywhere within the tool, without leaving reports. Source: Google. Why we care Being able to reference messages without having to leave the report you’re viewing makes information more accessible and improves our workflow, which can facilitate better decision making. The categorized messages (as seen in the example above) will also make it easier to locate communications pertaining to a specific issue. More on the announcement Messages are now categorized into types, such as […]

Ephemeral Content: How & Why to Invest in Content That Disappears

Ephemeral Content: How & Why to Invest in Content That Disappears

Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases. While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Snapchat Stories is a prime feature of the app. Stories is a form of what’s called ephemeral content, which is defined as content that goes away after a certain period of time. On Snapchat, for instance, stories disappear after 24 hours. Sony used ephemeral content by promoting the release of their movie, Venom, with a red carpet Live Story Ad, as well as shoppable Snap Ads. Viewers […]

Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO

Jeff Selig from Overdrive Interactive invited me to his office to sit down and talk SEO. It was a fun chat because we went back to the 90s era, the super early days of SEO, where things like domaining, spamming and even cloaking were the thing to do. As things matured, so did the SEO profession and we spent some time talking about that progression. The conversation went into how to build sites that last, how not to “chase the algorithm” but rather built sites that Google’s algorithms want to rank in the first place. We touched on E-A-T and the importance of having experts write or review your content. […]

Apple Publishes Listing of Most Popular Apps for 2019

Apple Publishes Listing of Most Popular Apps for 2019

“Let me guess,” I hear you say. “TikTok tops the list?” Actually, it doesn’t, but it’s right up there. Apple has this week released its listings of the most downloaded apps for 2019, based on App Store activity over the past eleven and a bit months. And while there are separate lists for paid apps, games, and iPad apps, the most important one is probably the overall listing of most popular free apps – which is: YouTube Instagram Snapchat TikTok Messenger Gmail Netflix Facebook Google Maps Amazon Most of the app ranking data throughout the year has focused on the rise of TikTok, which, as you can see, comes in at fourth […]

Shutterstock Publishes 2020 Color Trends Report [Infographic]

Shutterstock Publishes 2020 Color Trends Report [Infographic]

If anyone can provide insight into essential visual content trends, it’s Shutterstock. One of the most utilized stock image libraries in the world, Shutterstock now hosts close to 300 million images, and 16 million video clips, which are used in a range of ways across the web by marketers, artists, advertisers and more. And based on these usage trends, Shutterstock is well-placed to know which image types and traits are most popular, and where things are headed in the visual space. To provide some insight on this, Shutterstock recently published its Color Trends 2020 report, which looks at the key visual shifts taking effect across the web. And the biggest […]

TikTok Continues to Refine Content Policies in Response to Various Concerns

TikTok Continues to Refine Content Policies in Response to Various Concerns

Yes, TikTok seems like the next big thing, the next major social media platform moving into the mainstream, and yes, there definitely, on the surface, seems like a lot of marketing opportunity in the short video platform, particularly in regards to connecting with younger audiences. But questions still remain around the platform’s various content moderation and policy approaches, with two new issues arising this week which point to concerns within the app’s process. First, documentation acquired by Netzpolitik shows that TikTok actively limited the reach of content that had been uploaded by users who appeared to have disabilities, as part of a misguided effort to reduce cyberbullying in the app. The documentation advised […]

YouTube Outlines its Ongoing Efforts to Reduce the Spread of Misinformation its Platform

YouTube Outlines its Ongoing Efforts to Reduce the Spread of Misinformation its Platform

As we head into another US Presidential Election cycle, the debate over the spread of fake news, and who’s responsible for it, is once again set to become a key focus. All platforms are working to reduce their impact in this regard, but YouTube, in particular, has a significant role to play. With so many people now getting news content and information from the online video giant (around one in five YouTube users say that the platform helps them understand what’s happening in the world), it needs to ensure, where possible, that it has measures in place to reduce the flow of misleading content, while also amplifying relevant, accurate news […]

Google Releases Listing of Top Ten GIF Trends of 2019

Google Releases Listing of Top Ten GIF Trends of 2019

GIFs have become part of our digital vernacular – they’re now as common as emojis, and like emojis, they can be a great way to express emotional context, which is often absent in text alone. They can also be great for your marketing messages, when used right. Various brands have experimented with GIFs in their outreach efforts, and Facebook added GIFs as an option in its ad creation toolset back in 2017. It won’t be for everyone, but as GIFs become more commonplace, it may well be worth testing them out in your communications as a means to better connect with your audience. In this sense, it’s also interesting to understand […]

Facebook Adds New Measures to Enforce Targeting Restrictions on Potentially Discriminatory Ad Types

Facebook Adds New Measures to Enforce Targeting Restrictions on Potentially Discriminatory Ad Types

Following on from its efforts to limit discriminatory audience targeting in ads related to housing, employment or credit opportunities, Facebook has this week announced two new measures to further enforce its additional rules, and provide more transparency into its process. First off, Facebook has announced that the new ad restrictions in these categories will now be applied across all of its various ad creation surfaces, including Ads Manager, Instagram Promote, the Facebook Marketing API and ads created via Facebook Pages. The new restrictions for these ad types came into effect back in August, but up till now, they’ve only been fully enforced when those ads were purchased through Ads Manager. Now, […]

Twitter Expands Access to Brand Survey Tools to Help Brands Understand Ad Effectiveness

Twitter Expands Access to Brand Survey Tools to Help Brands Understand Ad Effectiveness

Twitter’s looking to help brands better understand their tweet campaign performance by giving more advertisers access to its ad response survey tools, in order to glean more insight around their promotions. As explained by Twitter: “To help marketers measure how their campaigns are driving brand lift, we are making Twitter Brand Surveys available for all managed accounts in the US, UK, Canada, Japan and Brazil. We developed Twitter Brand Surveys while keeping accessibility and actionability in mind – we wanted campaigns, small or large, to have access to survey studies and for brands to understand which specific Tweets drove the highest lift.” You’ve likely seen Twitter’s surveys come up every now and […]