Snapchat Publishes New Guide for Auto Marketers on the Platform

Snapchat Publishes New Guide for Auto Marketers on the Platform

With some 80% of Millennials planning to purchase a vehicle within the next five years, auto marketers need to be looking at ways to reach these younger consumers, and connect with them at the right time to maximize brand affinity. And Snapchat might actually be the best platform for this exact purpose. To help with this, Snapchat recently published a new ‘Auto Playbook’, which is full of stats and tips on how to utilize Snapchat’s various ad and outreach options to connect with potential auto shoppers through the app. There’s a heap to take in – first off, Snapchat outlines some key stats around its audience, and the potential reach […]

Facebook Adds Warning Labels to Posts in Singapore After Demands from Singaporean Government

Facebook Adds Warning Labels to Posts in Singapore After Demands from Singaporean Government

This is an interesting development amid the ongoing debate around political advertising on Facebook, and what should and should not be allowed in campaign ads. Late last week, the Singaporean Government instructed Facebook to publish a correction notice on any updates in relation to a story about the arrest of an alleged whistleblower in the region. Social media expert Matt Navarra shared an example of the post correction notice on Twitter: As you can see here, the post isn’t dismissed as ‘false information’, nor does it include a note that the information has been ‘disputed by fact-checkers’. Instead, the warning label reads: “Facebook is legally required to tell you that […]

Facebook Launches New Photo and Video Transfer Tool, A First Step in Data Portability

Facebook Launches New Photo and Video Transfer Tool, A First Step in Data Portability

Facebook has announced the launch of a new tool which will enable people to transfer their Facebook photos and videos over to Google Photos, in what Facebook says is the first step in its new data portability approach, which, eventually, will provide users with more control over all of their Facebook data. As explained by Facebook: “At Facebook, we believe that if you share data with one service, you should be able to move it to another. That’s the principle of data portability, which gives people control and choice while also encouraging innovation. Today, we’re releasing a tool that will enable Facebook users to transfer their Facebook photos and videos […]

20 Predictions for Social Media Marketing in 2020

20 Predictions for Social Media Marketing in 2020

It’s that time of the year once again, when all of the kids are writing down their Christmas lists, and all of the adults are jotting down their new year’s resolutions. And when all of the social media experts and ‘thought leaders’ start churning out their predictions and prognostications for what’s coming from Facebook, Twitter and Co. in the twelve months ahead. Yep, it’s prediction season, and with all the pundits and armchair experts coming out with their educated guesses on where things are headed, I thought that I should also put my crystal ball to work. Some of these will come true, some will never eventuate, but based on […]

How to Conduct the Perfect Marketing Experiment [+ Examples]

How to Conduct the Perfect Marketing Experiment [+ Examples]

After months of hard work, multiple coffee runs, and navigation of the latest industry changes, you’ve finally finished the next big marketing campaign. Complete with social media posts, PPC ads, and a sparkly new logo, it’s the campaign of a lifetime. But how do you know it will be effective? While there’s no sure way to know if your campaign will turn heads, there is a way to gauge whether those new aspects of your strategy will be effective. If you want to know if certain components of your campaign — like that sparkly new logo or the new employee takeover series — is worth the effort, consider conducting a […]

5 audiences you should exclude from your PPC campaigns

5 audiences you should exclude from your PPC campaigns

With the blurring of match type accuracy, PPC has become more about audience targeting than ever before. Ad platforms offer almost infinite ways to slice and dice audiences to reach the perfect customers for your brand. As you build an audience strategy, identifying the people you don’t want to target is just as important as finding the people you do want to reach. Negative audiences help reduce wasted spend, ensure people see the right messaging at the right stage of the funnel, and prevent weary shoppers from being retargeted with products too many times. In this article, I’ll share five audiences you should consider excluding from some or all of […]

Social Media Predictions For 2020, According to 3 Experts

Social Media Predictions For 2020, According to 3 Experts

What will 2020 look like in the social media space? Over the course of the decade, social platforms including Instagram and Pinterest launched and were swiftly integrated into personal and professional social media marketing. During the last couple years, micro video app TikTok hit 1.5 billion downloads while Facebook breached data protection laws in the Cambridge Analytica scandal. The motto for social media moving forward may be to expect the unexpected, but are there any trends we can anticipate in 2020? I spoke to a few social media influencers and professionals to see what they predict will be on the rise next year — and what won’t. 1. IGTV will […]

Strategies for Holiday Season E-commerce Marketing You Can’t Ignore

Strategies for Holiday Season E-commerce Marketing You Can’t Ignore

The holiday season is to retail what prime time is to television. U.S. retail sales are expected to hit the $1 trillion mark between Thanksgiving and the New Year, encompassing a total of 34 shopping days between November 28 and December 31. Like brick and mortar retail, online retail also sees its peak at this time. In 2018 it amounted to nearly $120 billion, and that is slated to climb to $136 billion this year. It is a huge opportunity and happens but once every year. As the owner of an e-commerce store, you cannot afford to ignore making an all-out effort to market your business during this time. The […]

2019 Instagram Updates Marketers Should Know [Infographic]

2019 Instagram Updates Marketers Should Know [Infographic]

Since barely a week goes by without an Instagram update, it can be hard to keep up. In this roundup, we list the most important new features launched in 2019 to keep in mind while planning your 2020 strategy. February In February, Instagram announced it would be making it easier for users to discover and watch IGTV content. When uploading an IGTV video, you could now post the first minute of that video as an Instagram post. Like any other post, it will appear in your followers home feed, alerting them to the new upload. Once the preview has ended, the video is paused and Instagram prompts the viewer to […]

More EU antitrust heat for Google (and Facebook) over data collection

More EU antitrust heat for Google (and Facebook) over data collection

Google is facing more antitrust scrutiny in Europe on two fronts. Reuters reported that Google is now confronting a broad examination of its “collection and use of data.” And separately, the company’s shopping comparison engine (CSE) rivals have formally complained to the European Commission (EC) that Google’s business practices continue to harm them in violation of the terms of a 2017 antitrust settlement. Focus on Google and Facebook’s use of data. Reuters said that a document it had seen “shows the EU’s focus is on [Google’s use of] data related to local search services, online advertising, online ad targeting services, login services, web browsers and others.” CNN independently confirmed the […]