Google confirms Nov. 2019 Local Search Update

Google confirms Nov. 2019 Local Search Update

Google has now confirmed the numerous reports of a local search update that began in early November. The update is related to Google “making use of neural matching as part of the process of generating local search results,” Google said on the @SearchLiason twitter account. The confirmation. Google confirmed these local ranking changes at 12:10pm ET today with these string of posts on Twitter: The use of neural matching means that Google can do a better job going beyond the exact words in business name or description to understand conceptually how it might be related to the words searchers use and their intents… — Google SearchLiaison (@searchliaison) December 2, 2019 […]

5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays

5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays

The holidays can be a magical time of the year when you’re surrounded by family, friends, good food, great parties, and fun traditions. If you’re a manager, you might be excited to get some much-needed rest and relaxation or family time. But, at the same time, you might be wondering how you’re going to wrap up all your end-of-year projects while you and your team’s minds start to wander off with holiday cheer. At this point, you don’t want to lose your stride due to a few days off, but you might be worried that getting too aggressive about deadlines will crush your team’s festive spirit. So, how do you […]

Beyond the Editorial Calendar: New Rules of Content Strategy for 2020

Beyond the Editorial Calendar: New Rules of Content Strategy for 2020

I was playing with my nephew at the park recently, watching him run from the swings to the jungle gym to the slide. He laughed as he tried to climb up the slide instead of going down, and he skipped the paved walkway in favor of the large field of grass leading back to my car. It suddenly struck me that park designers are really smart people, because they manage to entertain children of all ages for hours at a time. What if I, as a marketer at Atlassian, could delight my audience the same way? Could I hold a reader’s attention from channel to channel, or from tweet to […]

How to Add an Author Info Box in WordPress Posts

How to Add an Author Info Box in WordPress Posts

Do you want to add an author bio box in your WordPress posts? The author bio box is a small section where you can display information about the blog’s author, show their social media profiles, and more. Many WordPress themes allow you to easily display author bio using the default WordPress functionality. However, some themes may not have this feature built-in, or you may want to change how they display the author bio section. In this article, we will show you multiple ways to easily show an author info box in WordPress posts. We will also show you how to customize author bio and make it more useful. Why and […]

How to manage search terms in the new match type world

How to manage search terms in the new match type world

With the ongoing changes to close variants in Google Ads, paid search marketers have had to adjust their keyword management strategies. Brad Geddes, paid search veteran and co-founder of ad testing platform AdAlysis, shared several examples of how these changes have impacted accounts and offered several tips for managing search terms in a new match type world at SMX East last month. If you’ve done a lot of work in your accounts to manage the close variants changes to tightly manage keyword-to-query matching, you may have noticed that Google isn’t respecting your hierarchy like it says it’s supposed to. “There are so many exceptions to the rule there might as […]

Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn

Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn

Image credit: Visit Lakeland Reporting fake and duplicate listings to Google sounds hard. Sometimes it can be. But very often, it’s as easy as falling off a log, takes only a modest session of spam fighting and can yield significant local ranking improvements. If your local business/the local brands your agency markets aren’t using spam fighting as a ranking tactic because you feel you lack the time or skills, please sit down with me for a sec. What if I told you I spent about an hour yesterday doing something that moved a Home Depot location up 3 spots in a competitive market in Google’s local rankings less than 24 […]

The Winners and Losers of Black Friday 2019

The Winners and Losers of Black Friday 2019

Retailers went into the Black Friday kickoff on edge, in some cases rattled by spending slowdowns in the third quarter. Many, like Macy’s and Kohl’s, were dropping prices well before the Thanksgiving turkey came out of the oven, in hopes of grabbing early sales in a year when there are six fewer days between that holiday and Christmas. Adobe Analytics estimates that the sales for the full weekend (Thanksgiving through Cyber Monday) will top $29 billion, or 20% of total revenue for the full holiday season, up from 19% last year. Retailers’ worries are hardly over, but shoppers over the weekend did pony up. By the end of Black Friday, […]

Smart Targeting: The Better Way to Reach Audiences & Customers

Smart Targeting: The Better Way to Reach Audiences & Customers

Have you ever visited a website you frequent and found that the text interacts with you? For instance, when I log onto Mailchimp, my dashboard says, “Welcome back, Kayla” — this is because my account with the site has my first name in its system and uses smart targeting to make my interaction with the website more delightful. Smart targeting provides a more individual experience for webpage visitors. For example, if I visit a web page that’s not in my first language, in some cases, I’ll receive an option to translate that web page into my first language based on my location. That’s smart targeting at work. Targeted content is […]