Video: Andrea Cruz Lopez on Google Ads expanding match types

Video: Andrea Cruz Lopez on Google Ads expanding match types

I sat down with Andrea Cruz Lopez from KoMarketing in their Boston office to discuss all the good things around Google Ads. But if you know me, I like to talk about more of the “bad things” – so we kicked things off talking about the change where Google Ads expanded more match types back in August. Andrea shared tips and advice on how to stay on top of these changes, how to communicate these changes to clients and ultimately how to ensure you are not wasting your ad spend when Google expands your keyword selections. She also shared some general advice around tips and strategies with Google Ads. Here […]

What is Double Opt-In in Email Marketing?

What is Double Opt-In in Email Marketing?

Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out? You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process. To ensure the best results from your email marketing campaigns, keep reading to learn what double opt-in is, and how to set it up. Double Opt-in vs. Single Opt-in In one step, users can subscribe to emails that use single opt-in. This means that the only […]

How to Build, Run, & Analyze Marketing Reports [Examples + Templates]

How to Build, Run, & Analyze Marketing Reports [Examples + Templates]

As marketers, we’re making important decisions on behalf of our company and team every day. In addition to using our best judgment when it comes to making these decisions, it’s ideal to also utilize data and metrics when we can. Now, you’re likely already tracking marketing metrics such as traffic, leads, and customers — these are all critical parts of the bigger picture of your marketing funnel and flywheel. But as critical as these metrics are, they’re not enough to inform broader marketing decisions that impact your entire organization. This is where marketing reporting comes into play. This guide will help you further explore the marketing reports you can run […]

Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success

Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success

As the hours tick down to Thanksgiving weekend and the official start of the holiday shopping season, here are a few last-minute items to help ensure you’re set up for success and can handily manage your paid search campaigns right through the season — even if you’re B2B or aren’t expecting a holiday bump. Double-check these paid search tactics Holiday promotion extensions. You can still add holiday occasion-based promotion extensions to your Google Ads campaigns. These can be added at the account, campaign or ad group level are available for Black Friday and Cyber Monday through December 15. Christmas through January 15. St. Nicholas Day through December 31. Hanukah through […]

The Practical Guide to Finding Anyone’s Email Address

The Practical Guide to Finding Anyone’s Email Address

In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There are plenty of good articles out there about building relationships within the context of link building, but it’s hard to build relationships when you can’t even find a contact email address. So, for today, I want to focus on how you can become better at finding those important email addresses. Link builders spend a lot […]

How to Prevent Clients from Deactivating WordPress Plugins

How to Prevent Clients from Deactivating WordPress Plugins

Do you want to prevent clients from accidentally deactivating WordPress plugins on the website? If you make websites for clients, then you probably already have a favorite toolkit of must-have WordPress plugins to install on each site. You may also add custom code snippets inside site-specific plugins for that client. However, clients can accidentally deactivate one of those plugins, which may affect their site’s functionality or even break it completely. In this article, we’ll show you how to safely prevent clients from deactivating WordPress plugins without restricting their control on the website. We will cover two methods, and you can choose the one that works best for you. We’ll also […]

26 TIkTok Stats to Know in 2020

26 TIkTok Stats to Know in 2020

If you feel like the app TikTok came out of nowhere, you’re not wrong. Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok’s major early success, the app still feels like a bit of a mystery, especially to marketers. In fact, until recently, its parent company, ByteDance, hasn’t disclosed many metrics at all. In TikTok’s first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. But now, shortly after TikTok’s first birthday, we know a lot more about it […]

How One Instagram Influencer Built Her Brand and Attracted 40K Followers

How One Instagram Influencer Built Her Brand and Attracted 40K Followers

This article was written in the first person by Rafaella Aguiar, Director of Marketing at Kicksta, following an interview with Erin Marie. Building a big following on Instagram, and doing it fast, takes hard work and dedication — but it’s also one hundred percent possible, and I have the proof. My name is Erin Marie. I’m from Portland, Oregon and attended Emerson College in Boston to study journalism and marketing communications. Now, I’m a 26-year-old who lives in Jersey City and works in NYC — and, in my spare time, I run a fashion/fitness-based Instagram account that has hundreds of thousands of followers. Here, I’m going to tell you how […]