Bumper Ads: A Nice Little Trick To Boost Your YouTube Ad Campaign

Bumper Ads: A Nice Little Trick To Boost Your YouTube Ad Campaign

It is a great challenge today for marketers to create content that captures the attention of viewers. Even more so when it comes to advertisements. Whether a user has fallen down a dark YouTube hole or they are just jumping on their phone to watch one video, it’s equally as hard to get someone to pay attention to your ad. Google recognized this trend of decreasing attention spans back in 2016 and developed a new type of ad called a “bumper ad.” In Google’s word, the bumper ad is “a six-second video format ideal for driving brand reach and frequency. They are available through Google Ads as an add-on to traditional campaigns and […]

Small Business Marketing: 22 Reasons Why You Should Use Social Media [Infographic]

Small Business Marketing: 22 Reasons Why You Should Use Social Media [Infographic]

Published Nov. 26, 2019 Are you looking for ways to market your small business? Want to know why social media should from a central part of your online strategy? We share 22 reasons to use social media in this infographic. Here are a few examples from the list: Generate leads Boost sales Partner with influencers Go viral Source content Reputation management See the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Social Marketing

Bumper Ads: A Smart Way To Boost Your YouTube Ad Campaign [Infographic]

Bumper Ads: A Smart Way To Boost Your YouTube Ad Campaign [Infographic]

It is a great challenge today for marketers to create content that captures the attention of viewers. Even more so when it comes to advertisements. Whether a user has fallen down a dark YouTube hole or they are just jumping on their phone to watch one video, it’s equally as hard to get someone to pay attention to your ad. Google recognized this trend of decreasing attention spans back in 2016 and developed a new type of ad called a “bumper ad.” In Google’s word, the bumper ad is “a six-second video format ideal for driving brand reach and frequency. They are available through Google Ads as an add-on to traditional campaigns and […]

Digital Marketing Tools We’re Thankful for This Year

Digital Marketing Tools We’re Thankful for This Year

As we eagerly count down the last few days until Thanksgiving, the Industry Dive marketing team is practicing our own form of thanks-giving. Just like that one family member that forces you every year to go around the table and say what you’re all thankful for, I asked our team to go around and share their favorite marketing tools. “What digital marketing tools are you most thankful for this year?” And while we could make a long list of tools we use every day, I was more curious to know which tools the team could not live without. Here is a list of marketing tools we are most thankful for […]

How to use Schema to create a Google Action

How to use Schema to create a Google Action

Google recently announced that publishers can now create Google Actions from web content using schema markup. For brands, Google Actions can be a great way to get more mileage out of your SEO strategy and offer another opportunity to reach searchers organically. Optimizing for newer SEO features like Google Actions and rich results are becoming increasingly critical when it comes to pleasing the algorithm. While the option isn’t available for every content type, this new capability is a big deal for less technical users looking to, ahem, get in on the Actions. What Are Google Actions? Actions are apps designed for the Google Assistant. They range from apps like the […]

How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform

How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform

What do the White House, Sports Illustrated, and my cousin Jimmy all have in common? They all publish content on Medium. For the White House, that content includes State of the Union addresses and policy announcements. Sports Illustrated, meanwhile, manages a sports news publication called The Cauldron. My cousin Jimmy? He publishes an ongoing series on advanced cat grooming techniques. And that, my friends, is Medium in microcosm. What is Medium? Medium is a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in […]

Google Maps the dominant local search tool, followed by Facebook and Yelp

Google Maps the dominant local search tool, followed by Facebook and Yelp

It’s not a secret that Google Maps has solidified its place as the dominant entry point for local search. In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites. Survey consistent with traffic data. That finding is backed up by data from GatherUp, ThriveHive, and others that show Google Maps is driving most of their customers’ local traffic. Interestingly, the Brandify survey shows the percentage of Maps users goes down (51%) and the order of sites changes somewhat when consumers are asked which local sites/apps they consider “most useful.” Source: Brandify (2019) Most […]

Google Ads conversion reporting bug (mostly) fixed

Google Ads conversion reporting bug (mostly) fixed

Google Ads engineers have been working to fix conversion reporting since a bug caused conversions to be overreported for in the AdWords API, Google Ads API beta and Google Ads scripts. Status update. As of Sunday, conversion reporting has been fixed except in the Search Query Performance, Geo Performance, Keywordless Query, and Keywordless Category reports, Google said. What was the problem? A bug on November 20 at roughly 9:00 PM EST caused conversion reporting problems between November 11, 12:01 AM PST and November 20, 11:59 AM PST. It affected campaigns that aren’t using last-click attribution. The problem only affected reporting, not smart bidding algorithms. Why we care. If you downloaded […]

The Anatomy of a Perfect Instagram Profile

The Anatomy of a Perfect Instagram Profile

With 500 million daily users and more than 80 percent of Instagram accounts following a business account, it’s crucial that marketers include Instagram as a part of their social media marketing strategy. It all starts with your Instagram profile. The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable profile picture, a steady stream of Instagram Stories and photos, an informative yet delightful bio, a link to a relevant landing page or campaign, and more. Keep reading to learn how to customize your Instagram profile so it looks good, tells your potential followers who you are, and gives them a reason to follow and engage with you. The Anatomy […]