Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Ecommerce is the ultimate optimization puzzle — from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. But when you’re making changes all over your site, how can you know that, overall, those changes are adding up to customer and revenue growth? Ecommerce conversion rate is the ultimate top-line metric for online store owners looking to understand if the changes they’re making to their site are positively or negatively impacting the number of visitors who eventually become customers. Here, let’s explore what ecommerce conversion rates are, why they matter, and […]

9 AI Tools to Streamline Your Social Media Strategy

9 AI Tools to Streamline Your Social Media Strategy

Did you know that more than 42% of the world population is on social media? With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019. You probably already know that a lot of time and effort comes with successful social media management. It’s not uncommon for digital marketers to spend hours a week just on drafting content; monitoring, analyzing, creating reports; and managing paid social ads. As you focus on some of the more mundane tasks related to social media, you might find that you’re losing valuable time that you could use to plan out enticing […]

Getting the most out of limited YouTube creative during the holiday season

Getting the most out of limited YouTube creative during the holiday season

Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube ads. The problem is you don’t have enough time to get new holiday creative in time. Not ideal, but it’s not the end of the world. If you’re stuck with limited creative or you have to use the same videos you ran last year, I’m going to show you a few ways you can squeeze a little bit more juice out the orange before you have to throw it out. Let’s hop in. Even if your creative is limited, test different targets […]

Nearly 60% prefer PC to smartphones, but there’s a catch, local search survey finds

Nearly 60% prefer PC to smartphones, but there’s a catch, local search survey finds

If your operating assumption about local search is that Google lookups on smartphones dominate traffic, you wouldn’t be alone. But now comes a new consumer survey (n=500 U.S. adults) from Ignite Visibility that presents a number findings that appear to upend the conventional wisdom about local search. Some surprising findings. Some of these seemingly contrarian include: 59% of those surveyed still prefer to search for local information on a desktop (“type into a computer”). White Pages was the app or website [most trusted] when reviewing [(looking for)] local businesses, followed closely by Yahoo Local, Angie’s List, and Yelp. 61% [prefer] to call a business over any other form of communication, […]

What Is Content Seeding & How Does It Work? [Examples]

What Is Content Seeding & How Does It Work? [Examples]

Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog? Content seeding. But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. Let’s get into the specifics of what content seeding is and how it works. Content seeding allows brands to highlight their content in places target audiences will see and engage with it. Influencers are a prime choice for content seeding because they usually have large audiences. These audiences have been […]

120+ Black Friday / Cyber Monday 2019 WordPress Deals – Big Savings

120+ Black Friday / Cyber Monday 2019 WordPress Deals – Big Savings

Looking for the best Black Friday and Cyber Monday deals on your favorite WordPress products? The next few days are the perfect time to buy premium WordPress plugins, themes, web hosting, and tools to grow your business. As always, to help you find the best deals, we have created the ultimate listed of best WordPress Black Friday and Cyber Monday deals for 2019. Some of these are exclusive just for WPBeginner readers. View our Complete Black Friday and Cyber Monday List for 2019 Bonus Giveaways Some WordPress companies are doing exclusive Black Friday giveaways. Here are the top ones: Win a Macbook Pro from WPForms Win an iPad Pro from […]

18 LinkedIn Stats from 2019 to Guide Your Social Media Strategy in 2020 [Infographic]

18 LinkedIn Stats from 2019 to Guide Your Social Media Strategy in 2020 [Infographic]

Published Nov. 25, 2019 Are you considering your social media strategy for the year ahead? Wondering if a LinkedIn marketing campaign could benefit your business? The team from Social Pilot share the stats you need to know in this infographic. They break things down as follows: LinkedIn demographics Usage Engagement Businesses Ads Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining. However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out there on the steps required to diagnose a drop in app visits. Although there are overlaps with traditional search, there are unique factors that play a role in app store visibility. The aim of this blog is to give you a solid foundation when trying to investigate a drop in app store visits and then we’ll go through […]

4 Things You Need to Know Before Using Google Analytics [Infographic]

4 Things You Need to Know Before Using Google Analytics [Infographic]

Google Analytics is a key tool used by virtually all digital marketing managers to help maximize their online performance. Google Analytics enables you to track a range of key stats and insights related to your website performance, including total traffic, popular pages, backlinks, on-site behavior and more. Are you getting the most out of Google Analytics for your business? There’s a range of functions and tools available in the app, and you’re likely not tapping into all the data points you could be. To help, the team from MilkWhale have put together this overview of Google Analytics essentials to help keep you on track. Check out the infographic below. A […]