Better Content Through NLP (Natural Language Processing) – Whiteboard Friday

Better Content Through NLP (Natural Language Processing) – Whiteboard Friday

Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you’re writing can check the boxes for both man and machine? In today’s Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better optimize what you write for people and bots alike.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. […]

23 Witty Grammar Jokes & Puns to Satisfy Your Inner Grammar Nerd

23 Witty Grammar Jokes & Puns to Satisfy Your Inner Grammar Nerd

Have you ever cringed at a “Got Milk?” ad? Feel a strange sense of pride when you find a typo in a reputable book? Did you secretly (or not-so-secretly) love making syntax trees in school? Then you might just love these grammar jokes as much as we do. Here are a few of our favorites — share yours with us in the comment section! (Note: A few of them could be considered inappropriate in some work environments … ) Download our free writing style guide to learn how to eliminate grammar mistakes from your writing. 23 Humorous Grammar Jokes & Puns 1. The streets were oddly desserted that night. Image from Write At […]

How to Restrict Your WordPress Forms to Logged-in Users Only

How to Restrict Your WordPress Forms to Logged-in Users Only

Are you looking for an easy way to restrict your WordPress form submissions to logged-in users only? If you have a membership site, online store, or another type of website that has registered users, then you may want to restrict certain forms access to only logged in users. In this article, we will show you how to restrict your WordPress forms access so only logged in users can fill out and submit them. When and Why You Need to Restrict Access for WordPress Forms? There could be a number of scenarios when you would need to restrict access to certain WordPress forms to logged-in users only. For example: You may […]

Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Google will offer restricted data processing to enable businesses to comply with the California Consumer Privacy Act (CCPA), the company announced Wednesday. With restricted data processing enabled, Google will act as an affected business’ (advertiser, publisher or partner) data processing service provider. Here we’ll look at what this means for advertisers. Restricted data processing, Google explained, will “restrict how it uses certain unique identifiers, and other data processed in the provision of services to you, to only undertake certain business purposes.” What is the CCPA? Similar to the EU’s General Data Regulation Protection (GDPR), the CCPA provides several data privacy protections for California state residents. It is set to go […]

5 Ways Visual Search Will Change the Way You Market

5 Ways Visual Search Will Change the Way You Market

Hubspot’s recent List of Marketing Statistics for 2019 identified an unmistakable trend — the importance of visual content on social media. One of the highlighted studies found that the average person has the ability to recall 65% of the visual content they see almost three days later. Given that the average person sees about 5,000 ads per day, that level of picture recollection is incredibly impressive, and should be a wake-up call to marketers everywhere. Visualization is certainly vital to social media marketing, but it’s equally critical for every touchpoint in the customer journey. This is especially true for the product discovery process, where customers are developing a growing impatience […]

Pause out of stock products with this Google Ads Script

Pause out of stock products with this Google Ads Script

Black Friday and the busy festive season is rapidly approaching, it’s a boom time for retailers, but with the fast-moving environment, products rapidly go out stock, often with ads still running resulting in wasted budget. With large inventories, it’s almost impossible to keep on top of pausing ads to out of stock products manually. We hated seeing retailers wasting paid media budget, so our team of developers built this Google Ads script that runs hourly and automatically paused ads that are pointing towards products that are out of stock on Shopify. How does the script work? The logic behind the script is quite simple. It follows the URLs of all […]

How to Write an Ecommerce Business Plan [Examples & Template]

How to Write an Ecommerce Business Plan [Examples & Template]

You know the feeling of having a great idea, a brilliant view of how it’ll work, but no idea of where to begin to execute it? If you have a promising idea for an online ecommerce business, that’s great. But it’s important to know how you’ll transform your idea into reality. That’s what business plans are for. An ecommerce business plan is especially important, with an increasing number of shoppers conducting their business online. It’s estimated this number has reached 1.92 billion. Having an ecommerce business plan keeps you organized and is useful when seeking investors who need to understand your company. So, let’s dive into some examples of ecommerce […]

Twitter’s Testing Tweet Scheduling Built Into the Tweet Composer

Twitter’s Testing Tweet Scheduling Built Into the Tweet Composer

Hey, are you sick of scheduling your tweets through third-party management tools, and/or via TweetDeck? Well, you’re in luck – this week, Twitter has officially confirmed that it’s testing a new option to schedule tweets within the tweet composer window in-app. As you can see here, the new option – which will be made available to some users – would enable you to compose, then schedule your tweets to post at a chosen time, without ever leaving the composer window. Here’s a look at the process in more detail – once you’ve composed your tweet, you’d tap on the three dots menu to the right of the lower functions listing. […]

Twitter Adds New ‘Conversation Insights’ to Media Studio

Twitter Adds New ‘Conversation Insights’ to Media Studio

Twitter has added a new ‘Conversation Insights‘ element to its Media Studio tool, which provides more specific data on your tweet mentions, who’s mentioning you, and filters to provide additional information on the types of accounts engaging with your profile. As you can see in this screenshot (posted by social media expert Matt Navarra), the main chart shows the amount of tweet mentions you’re seeing, which you can view over a chosen time period. This can help you better manage and maintain your tweet strategy – though, as we know, it’s not just the mentions themselves that are relevant, but the specific people who are engaging with your profile and […]

Facebook Adds New Options for Brands to Control Ad Placements

Facebook Adds New Options for Brands to Control Ad Placements

Facebook has announced a new set of brand safety tools which will enable businesses to better control where their ads appear across Facebook’s various ad delivery networks. The issue of brand placement came to the fore back in 2017 when YouTube lost millions of dollars in revenue after major brands pulled their YouTube spend over concerns that their ads were appearing alongside extremist content and hate speech. Facebook has been working to provide measures to avoid the same over the last couple of years, and these new options add to that capacity, enabling more in-depth control and specification in ad placement. Among the various measures, Facebook is adding: A new, […]