Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Last year, Google launched its Reach Planner tool which provides estimates for YouTube ad campaign reach and performance based on a range of metrics and inputs. Now Google’s looking to improve its comparison tools by adding in TV reach data from Nielsen, in order to provide insight into how ad spend on both TV and YouTube can impact campaign reach. The additional data will help brands cover potential gaps in their targeting – as explained by Google: “With audiences shifting to digital, it’s important to plan across channels. According to Nielsen, there are 31% fewer available weekly 18-49 GRPs across broadcast and cable television compared to just five years ago.”  […]

Snapchat Shares Gen Z Shopping Insights Ahead of the Holiday Season [Infographic]

Snapchat Shares Gen Z Shopping Insights Ahead of the Holiday Season [Infographic]

Published Nov. 21, 2019 Snapchat has published a new report which looks at the discovery and shopping behaviors of Gen Z consumers, in order to help marketers better plan their outreach to connect with these audiences. As explained by Snap: “We ran a survey to Snapchat users inside our app in the United States to understand their thoughts and intentions toward the upcoming holiday season. Over 85% of Snapchat users responded that they plan to participate in winter holiday shopping.” Various research reports have shown that Snapchat’s audience is more affluent, with the majority coming from households earning well above minimum wage. That could make it a key platform to […]

How to Engage and Persuade Your Audience Through the Power of Storytelling [Infographic]

How to Engage and Persuade Your Audience Through the Power of Storytelling [Infographic]

Published Nov. 21, 2019 Are you looking for ways to better engage your audience? Want your marketing efforts to persuade more people to do business with you? The team from QuickSprout share their guide to utilizing storytelling to engage and persuade in this infographic. Here’s a quick summary of the key points: Using stories to influence decisions by creating experiences Making your audience think your idea is their idea through emotional relations Through metaphors, stories can engage your audience further. Stories can improve engagement directly to a sense and activate the part of the brain that controls the senses Stories can engage the audience’s part of the brain that controls movement […]

Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you

Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you

Google is making it possible to use the Assistant (via Duplex) to buy movie tickets online. Back in May at Google I/O, the company announced that it was expanding the AI-powered Duplex beyond restaurant reservations to booking rental cars and buying movie tickets. Duplex on the web. Called “Duplex on the web,” users will be able to use the Google Assistant for new reservations and purchase categories. Movies is the latest example. As shown below, Android users in the U.S. or U.K. can ask the Assistant for movie showtimes or search movies in the Google app. The Assistant will then lead searchers through a “buy tickets” process that involves theater […]

Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research

Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research

Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor’s? What about those times when you’re stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? There’s plenty of keyword research workflow gold to be uncovered in Keyword Explorer. It’s a tool that can save you a ton of time when it comes to both general keyword research and the nitty-gritty details. And time and again, we hear from folks who are surprised that a tool they use all the time can do […]

The Key Difference Between Multivariate Testing & A/B Testing

The Key Difference Between Multivariate Testing & A/B Testing

There’s seemingly no end to the things you can test in your marketing, and if you’ve laid a solid framework for your inbound marketing programs, now’s a great time to start optimizing and making what works pretty well work amazingly well . And the best way to get started is to conduct some A/B tests ! Or…multivariate tests? What’s the difference between A/B tests and multivariate tests? Will it affect my results if I choose the wrong one? Yes, there is a difference, and yes, it will affect the integrity (and thus usefulness) of your results if you choose the wrong test. But no fear! We’re going to break down […]

How to Make the Most Out of WPBeginner’s Free Resources

How to Make the Most Out of WPBeginner’s Free Resources

Often new WPBeginner readers ask us how can they get maximum benefits from all the free resources available on our website. WPBeginner is the largest free WordPress resource site for beginners. We have been publishing free WordPress guides, how-to tutorials, and videos since 2009. In this article, we will show you how to make the most out of WPBeginner’s free resources. If you haven’t started a website yet, then please take a look at following guides: How to start a website (step by step) How to start a WordPress blog (step by step) How to start an online store (step by step) How to start a podcast with WordPress (step […]

The benefits of using call analytics

The benefits of using call analytics

  Call analytics play a vital role in establishing the relationship between online and offline marketing channels, leading to more efficient marketing resource allocation and improved sales staff effectiveness. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Improved accuracy of online/offline channel attribution. Call analytics establish the link between inbound calls and online search, display, social or email campaigns. Marketing campaign optimization. Inbound calls can be tracked to their marketing source at the keyword, campaign and channel levels, and followed through the conversion funnel to identify the most profitable sources. More efficient marketing budget resource allocation. More accurate attribution will result […]

Google Search Console adds Product results filters to performance report

Google Search Console adds Product results filters to performance report

Google announced it has added new filters to the performance report within Google Search Console to show you how well your product results are doing in search. Google now captures and displays click and impression data when rich results display based on your use of product rich results markup. The report. Find this data under the Performance report by clicking on “search appearance” and then on “product results.” You’ll see clicks and impressions and can further segment by device, geography and queries. What it looks like. Here is a screen shot of the report: What is a product rich result? Below is a screenshot of what a product rich result […]