Be the first to see the new SMX West agenda

Be the first to see the new SMX West agenda

Smart marketers know that continued training is the key to staying ahead of the competition and achieving professional goals. That’s why they’re attending a completely revamped and redesigned Search Marketing Expo – SMX West. Join us in San Jose, February 19-20, 2020, to cross-train on the most important elements of successful search marketing campaigns… you know, the traffic-driving, lead-generating, revenue-boosting ones. The Search Engine Land experts — the industry publication of record — have reorganized the agenda into three search marketing lanes with no learning limits: You’ll get double the amount of tactic-rich SEO and SEM sessions SMX is known for, together with brand new programming on digital commerce marketing. […]

Robots.txt: The Deceptively Important Part of Your SEO Strategy

Robots.txt: The Deceptively Important Part of Your SEO Strategy

When I first heard the term robots.txt, I’ll admit, I didn’t know what it meant. Instinctively, I imagined R2D2 from “Star Wars” and thought, “What do robots have to do with SEO?” If you’re anything like me, technical SEO isn’t always easy to understand. However, in a study with seoClarity and BuzzStream, out of 240 SEO specialists, 59% of all respondents reported that the most effective SEO strategy used was technical onsite optimization. So, whether we understand it or not, technical SEO will continue to play a large role in our marketing strategies. Below, we’ll review what a robots.txt file is and how to use it in your strategy. Plus, […]

TikTok Tests Social Commerce Links in Videos

TikTok Tests Social Commerce Links in Videos

TikTok continues to race towards full monetization with a new test of options to add links into user bios and eCommerce URLs directly into uploaded videos. As you can see in the example above, not only does the profile for ‘Huxley the Panda Puppy’ have a link to ‘www.pandaloon.com/pets’ in its bio, but there’s also a tappable link to Pandaloon Costumes in the video, alongside a yellow shopping cart icon. Tap on that and you’re taken through to an Amazon page where you can buy the costume/s in the video. TikTok has confirmed to AdWeek that it is indeed testing both of these options, but there are no solid plans […]

7 Ways to Increase Engagement with Your Instagram Followers [Infographic]

7 Ways to Increase Engagement with Your Instagram Followers [Infographic]

Published Nov. 15, 2019 Are you looking for ways to increase engagement with your Instagram followers? Want to generate more likes, followers and comments on your Instagram business account? Social strategist Molly Marshall shares her tips for success in this infographic – and while they may not all apply to your business, they could help get you thinking about new approaches to try. Here’s a quick summary: Say Hi to new followers Like a lot of photos Connect people Ask a question Respond to all comments Leave meaningful feedback Include a call to action Check out the infographic for more detail. A version of this post was first published on the […]

Why Your Social Media Isn’t Bringing You Any Clients

Why Your Social Media Isn’t Bringing You Any Clients

Nothing is more frustrating than putting time into creating content, showing up on social media, working to ensure your captions are just right… just to hear crickets. Trust me, I’ve been there. After leaving my traditional 9-5, I had to figure out how to build my personal brand in order to attract clients to my brand new social media consultation and management business, faster than I ever had to before. More than ever, building my personal brand, creating authority, and building an engaged audience was an important part of growing my business. I had to completely revamp how I was using social media in order to really gain clients. So let’s get […]

25 Fascinating Years of Digital Advertising [Infographic]

25 Fascinating Years of Digital Advertising [Infographic]

Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s. A key factor that’s led advertising to turn digital is ceaseless technological innovation, a phenomenon that’s unlikely to slow down. From banner ads to artificial intelligence, digital advertising has traversed an eventful journey in the never-ending pursuit of delivering the right message to the right person at the right time. To provide some perspective on this development, the team from Grazitti Interactive have put together the below infographic, which outlines some of the key milestones and thresholds in the digital marketing journey. Take a trip down memory lane, and a […]

Facebook Rolls Out New Fundraising Tools and Options Ahead of Giving Tuesday

Facebook Rolls Out New Fundraising Tools and Options Ahead of Giving Tuesday

With the holiday season fast approaching, Facebook has this week announced a new set of fundraising and cause awareness tools to assist non-profits in boosting their activity. First off, Facebook is adding its fundraising stickers to Facebook Stories. A variation of the same has been available in Instagram Stories for some time, and was recently expanded to more regions. Now, charity groups and those in support of such can also use their Facebook Stories to boost awareness. Facebook is also expanding its charity donation tools within gaming live-streams. Facebook has been testing the live-stream donation option with a small group of US-based creators over the last year, but now all […]

Instagram Announces Global Expansion of Hidden Like Counts Test

Instagram Announces Global Expansion of Hidden Like Counts Test

After expanding its test of hidden like counts to US users this week, Instagram is now broadening the experiment to all regions. Starting today, we’re expanding our test of private like counts globally. If you’re in the test, you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own. pic.twitter.com/DztSH0xiq2 — Instagram (@instagram) November 14, 2019 Instagram says that: “While the feedback from early testing in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand has been positive, this is a fundamental change to Instagram, and so we’re continuing our test to learn more from our global community.”  Instagram […]

Facebook Publishes New Study into How Brands Can Build Connection with Younger Consumers

Facebook Publishes New Study into How Brands Can Build Connection with Younger Consumers

Facebook has published a new study which looks a the key elements that can help brands establish better connection with Millennial and Gen Z consumers. The study analyzes the ways in which younger consumers connect with brands from both the food and beverage and retail banking sectors, providing a significant variation in expectation and approach. But overall, what Facebook’s analysis found is that: “…regardless of the vertical studied, younger generations tend to prefer connecting with brands online. But simple connection is not enough: They also expect brands to understand their values and deliver tailored experiences.” The results could help you formulate a better connection approach for your business – here […]

The Content Distribution Playbook – Whiteboard Friday

The Content Distribution Playbook – Whiteboard Friday

If you’re one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentation, Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription What’s going on, Whiteboard Friday fans? My name is Ross Simmonds from Foundation Marketing, and today we’re going to be talking about how to develop […]