Facebook Releases New Overview of Content Removals, Fake Profiles and Enforcements

Facebook Releases New Overview of Content Removals, Fake Profiles and Enforcements

While debate rages over Facebook’s stance on political advertising – and its decision not to remove ads which include false claims – The Social Network has this week released its latest Community Standards Enforcement Report, which outlines all the content removals and actions it’s taken as a result of posted material that breaks its established rules And there are some worthy points of note – first off, on content relating to drugs and firearms, Facebook says that it has significantly improved its detection methods, enabling it to remove more content than ever. It’s also improving its capacity to detect content which violates its rules around child nudity and the exploitation […]

Snapchat Publishes New Insights into Snapchat User Buying Behavior [Infographic]

Snapchat Publishes New Insights into Snapchat User Buying Behavior [Infographic]

Snapchat has published a new research report which looks at how Snap users research and purchase, and how brands can connect with them via the app. And if you’re looking to reach younger audiences, it’s worth taking note. According to Snap: “Reaching 90% of all 13-24 year-olds and 75% of all 13-34 year-olds in the U.S., there’s no better place to engage with millennials and Gen Z than Snapchat.” That seems like a lot, but Snapchat says that these figures have been calculated by “dividing addressable reach by relevant census figures” – you can read more about its methodology here. But even if Snap doesn’t reach a full 90% of […]

How to Write a LinkedIn Recommendation in 2019 [Quick Tip]

How to Write a LinkedIn Recommendation in 2019 [Quick Tip]

“Lisa has recommended you!” Awww, she has?! When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some reason, I always get writer’s block. I never know how to start or what to say — only that I like this person’s work and I want others to know it. Unfortunately, simply writing “Lisa is the best!!!!” isn’t reflective of Lisa’s skills — plus it makes you look like a total goon. Luckily, in the past few weeks I’ve written a couple of LinkedIn recommendations that I think turned out pretty well, and they reflected a […]

How to Calculate Hourly Rate for Freelance Marketers & Consultants

How to Calculate Hourly Rate for Freelance Marketers & Consultants

Let’s say you’re hiring a freelancer or two to help improve the marketing effort of a campaign. You’ve identified the project they’ll be working on, about how many hours it should take, and the context they’ll need to be successful — but you still haven’t decided on the hourly rate. Instead of spending hours figuring out how much you should pay your marketing freelancer, take a look at the data we’ll pull for you. We’ve rounded up the national freelance hourly rates of marketing consultants, PR professionals, and SEO specialists. But, before getting into the details, here’s a basic formula to calculate the hourly rate of freelancers. Freelance Hourly Rate […]

Entries are now being accepted for the 2020 Search Engine Land Awards

Entries are now being accepted for the 2020 Search Engine Land Awards

As an agency, your reputation matters. And one element of building and maintaining that reputation is winning recognized industry awards. Winning a Search Engine Land Award not only feels great, but can lead to closing new business, finding new clients and being recognized as an industry leader. We’re thrilled for you to be the first to know that as of this morning, the 2020 Search Engine Land Awards are open for entry!  It’s easy to apply, and we promise it couldn’t be more simple. Here’s a checklist of a few things you’ll need: Your best-performing campaign’s “big picture” metrics. This year – we’re pretty much leaving the ball in your […]

Google starts new Search Console training series on YouTube

Google starts new Search Console training series on YouTube

Today at SMX East, Daniel Wasiberg a Search Advocate at Google, announced a new YouTube series aimed at training users on how to get the most out of using Google Search Console. It’s on the YouTube channel. The new series will be on the Google Webmasters YouTube channel available at https://www.youtube.com/googlewebmasters/ What it covers. The series covers everything from the basics, such as getting started, verifications, reports and settings. The series will go through how to monitor your site traffic, fix numerous issues reported by Search Console, as well as help searchers find your web site on Google search. Coming soon. Right now, Google only posted a teaser video on […]

CallJoy, Google’s virtual phone agent for SMBs, gets an upgrade

CallJoy, Google’s virtual phone agent for SMBs, gets an upgrade

Six months ago, Google’s Area 120 group launched CallJoy, a “virtual phone agent” for small businesses (SMBs) built on the same technology that’s behind Duplex and the Google Assistant. Now, based on customer feedback, it’s offering an upgraded version with new capabilities and customization options. New customization options. SMBs can provision the agent to handle certain types of inquiries (e.g., hours, location, service area), determine when the phone is answered and customize its “personality” beyond male or female. The agent will also provide responses to certain specific questions and can route calls it cannot answer to a human being. The example Google provides in its post is someone calling a […]

Search Engine Land unveils Periodic Tables of PPC at SMX East

Search Engine Land unveils Periodic Tables of PPC at SMX East

NEW YORK — For years, Search Engine Land has released regular updates to our celebrated Period Table of SEO Elements, and thousands of search marketers have downloaded that resource to better help them organize the myriad facets and, well, elements that make up for a good organic search strategy. Today we have finally created a similar resource for paid search marketers with the release of our inaugural Periodic Tables of PPC. Ginny Marvin, a renowned expert in PPC who leads our editorial team here at Search Engine Land, unveiled the resource at the SMX East conference in New York. “What I really wanted to be able to do is answer, […]

Understanding referrer clicks and how they can skew search engine market share

Understanding referrer clicks and how they can skew search engine market share

As every search marketer knows, clicks are a key metric in measuring search traffic, yet counting clicks can be a complicated thing. All clicks are not the same. There are paid clicks. There are organic clicks. There are mobile clicks. And many times there are clicks that get quickly redirected in the blink of an eye without a user even realizing it. These redirected clicks can cause discrepancies and confusion in click reports. Consider this: a recent post from StatCounter shows a search engine market share of Google 88.37% and Bing 6.07%. At the same time, other sites such as Statista, show Google at 62.5% with Microsoft sites (Bing) at […]

How to Create an Instagram Content Strategy With User-Generated Content

How to Create an Instagram Content Strategy With User-Generated Content

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.