Facebook Rolls Out Facebook Pay to the US, Expanding On-Platform Payments

Facebook Rolls Out Facebook Pay to the US, Expanding On-Platform Payments

In among all the discussion around Facebook’s Libra cryptocurrency, and whether it’ll ever meet regulatory requirements, and get off the ground as a dedicated Facebook payment tool, it’s been interesting to note The Social Network’s continued work on WhatsApp and Facebook Pay, alternative payment processes which essentially facilitate the same thing, but are built on the back of existing financial infrastructure instead. If Libra hadn’t been a thing, would we be looking at Facebook Pay a little more closely? Regardless, this week, Facebook has announced the roll-out of Facebook Pay to US users, which will facilitate on-platform payments, in-stream, making it easier for people to buy products on Facebook, Instagram, WhatsApp […]

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes. Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. Google has stated that localization of search results is the greatest form of personalization they currently engage in. For franchises, where local sensitivity is lacking in the marketing plan, opportunity is being lost. Don’t settle for this. Know that less-motivated competitors are losing this opportunity, too. This creates a large, blank canvas for a franchise you’re marketing […]

The Best Time to Send an Email (Research-Backed)

The Best Time to Send an Email (Research-Backed)

Here’s a little exercise for you: Check the timestamps on the emails you’ve gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn’t a coincidence, either. While the answer to “What’s the perfect time to send an email to my customers?” isn’t an exact science, there are some key findings we’ve discovered through heavy research, and those times listed above are right in line with what we found. Keep reading to find out the best time to send an email, according to our findings. Why Email Matters For […]

The Beginner’s Guide to LinkedIn Marketing

The Beginner’s Guide to LinkedIn Marketing

Did you know LinkedIn has over 660 million users across the globe? Meaning the platform is one of the top social networks today. Now, an important question: Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, increase revenue, and more? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful — especially when you’re aware of all the platform’s hidden features that don’t get nearly as much attention as they deserve. This guide is chock full of LinkedIn tips […]

Google did several search algorithmic updates; somewhat confirming update rumors

Google did several search algorithmic updates; somewhat confirming update rumors

As we covered in our newsletter Tuesday morning, there has been a lot of speculation around a Google search ranking update over the weekend. Google has now somewhat confirmed an update, but said, “We did, actually several updates, just as we have several updates in any given week on a regular basis.” Some have asked if we had an update to Google Search last week. We did, actually several updates, just as we have several updates in any given week on a regular basis. In this thread, a reminder of when and why we give specific guidance about particular updates…. — Google SearchLiaison (@searchliaison) November 12, 2019 The update. As […]

What’s a Competitive Analysis & How Do You Conduct One?

What’s a Competitive Analysis & How Do You Conduct One?

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that could help your brand grow. A competitive analysis helps you learn the ins and outs of how your competition works. It also helps you identify what they’re doing right and opportunities where you can easily one-up them by using a strategy they haven’t taken advantage of. Competitive Analysis in Marketing Every brand can benefit from […]

The Human Element of Advertising, Why Targeting is Critical, and Other Advertising Insights from LinkedIn’s Marketing Manager

The Human Element of Advertising, Why Targeting is Critical, and Other Advertising Insights from LinkedIn’s Marketing Manager

LinkedIn is a powerful tool for marketing — in fact, a HubSpot study found LinkedIn generates the highest visitor-to-lead conversion rate at 2.74% Businesses in industries ranging from higher education to financial services have all seen success advertising on the platform. Even well-established consumer brands like Subway, the U.S. privately-held sub and sandwich franchise, managed to convert new corporate customers with the help of LinkedIn’s Website Demographics ad function. However, advertising on any new tool can feel overwhelming, and if you don’t already use LinkedIn to generate leads through advertising, you might be unsure where to start. Fortunately, we’ve got you covered. Gaurav Nihalani, a Digital Marketing Manager at LinkedIn, […]

7 Brands That Got Inclusive Marketing Right

7 Brands That Got Inclusive Marketing Right

Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? If so, you’re not alone. Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads. These characters, which included Mr. Magoo, often fit into a specific mold that many people would consider offensive today. They were usually elderly, clumsy, and regularly put themselves into danger by walking into certain situations. It wasn’t until recently, when I was watching an NBC show called This Is Us, that I found a character […]

Want to speak at SMX West? Here’s how

Want to speak at SMX West? Here’s how

Want to showcase your knowledge of search marketing to our SMX West attendees? We’d love to hear from you, and if you wow us with your proposal we’ll invite you to speak at the conference. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. PLEASE NOTE: We have […]