Here’s what you need to know about Google’s newest local algorithm update

Here’s what you need to know about Google’s newest local algorithm update

Local SEO community chatter began last week with a question: Did your listings experience a drop in rank last week? Then on Nov. 6, a tweet from Austin Holdsworth (co-author of this article) went out: He wasn’t alone. The local SEO community was a consistent chatter about a Google update, specifically targeting Google Maps rank. The consensus became clear – businesses in Google’s map rankings were experiencing drops. Some drops were massive and widespread across individual geographies. A conversation from Search Engine Roundtable provided a good summation of the problem: BrightLocal’s Rank Flux data, which detects fluctuations in local search, also picked up massive changes over the course of the […]

Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns

Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns

Earlier this year, Google teased several updates for Local campaigns. The new features, including new Maps inventory for Local campaigns, are rolling out over the coming weeks. Shopping campaigns are also getting updates for brick-and-mortar promotions and optimization. Why we should care. Some 90% or so of retail sales still happen offline. From store visits and store purchases measurement to Local Inventory Ads to the fully-automated Local campaigns, Google has focused on building out advertising capabilities for brick-and-mortar and hybrid retailers across its properties. The updates announced Tuesday are a continuation of these efforts. More local business goals. When automated Local campaigns launched, they were intended solely to drive foot […]

Google My Business discontinues toll free phone support

Google My Business discontinues toll free phone support

One of the best parts of Google My Business was that you were able to dial a phone number and speak to someone at Google about your Google My Business listing. So if you had an issue with how your business was showing up in Google Search or Google Maps, someone at Google could potentially help you. Well, now that feature is gone. You can no longer dial into a phone number and immediately get someone from Google to listen to your problem. The announcement. “We’ve removed toll free customer support numbers from the Google My Business homepage. If you call one of the existing numbers, you’ll be directed to the Google […]

A Guide to Starting That Task That You’ve Been Avoiding [Infographic]

A Guide to Starting That Task That You’ve Been Avoiding [Infographic]

There are only 43 days left until Christmas, and 49 days left in this year. No doubt you have a range of tasks you want to get done before the holiday season is in full swing, and then another list of ideas for your 2020 planning – but getting to them can be tough, especially with the ‘always on’ focus of the modern business approach. To help with this, the team from NetCredit have put together a guide on how to actually get started on those tasks that you really should get to, along with some tips on how to avoid distractions and boost your productivity. And while these tips are […]

Facebook Adds Option to Control Your Navigation Bar Icons and Notifications

Facebook Adds Option to Control Your Navigation Bar Icons and Notifications

You may have noticed over the last few days that Facebook has rolled out a change to its lower navigation bar, in order to better align the displayed icons with the on-platform functions which you actually use. TechCrunch has confirmed that this update also includes a new capacity to more easily change your listed icons, and get rid of those sometimes annoying red dot notifications on each. In order to remove a tab in this new process, you tap and hold on whichever one you want to action. That will bring up the option to either remove it or turn off the notification dots. You can’t remove the News Feed […]

Reddit for Social Media Marketing [Infographic]

Reddit for Social Media Marketing [Infographic]

Have you considered the potential of Reddit for your social media promotions and outreach? It may not be the first platform that springs to mind, but with more than 330 Million monthly active users, across some 130,000 very active, engaged communities, there may be more to Reddit than you’d think. And given that the focus of each Reddit community (subreddit) is very niche, there are likely some highly informed, passionate discussions around issues relating to your industry, which, at the least, could be worth checking in on. Reddit has also been improving its ad options this year. The platform has added new video ad tools, CPC ads, and additional objective optimization […]

How to Create Irresistible YouTube Thumbnail Images for Your Videos [Infographic]

How to Create Irresistible YouTube Thumbnail Images for Your Videos [Infographic]

Published Nov. 12, 2019 Are you looking for ways to get more views on your YouTube videos? Want to create more attractive YouTube thumbnails to accompany your video content? The team from Easil share their tips for success in this infographic. Here’s a quick summary: Use bold, engaging headings Limit text Add context Add humans Add movement and energy Use brand elements Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.

Twitter Outlines Policy Plan for Identifying Deepfakes in Tweets

Twitter Outlines Policy Plan for Identifying Deepfakes in Tweets

After calling for public submissions into its policy on deepfakes last month, Twitter has now released its draft rules for handling such content on its platform, and addressing concerns with digitally manipulated content. As explained by Twitter: “When you come to Twitter to see what’s happening in the world, we want you to have context about the content you’re seeing and engaging with. Deliberate attempts to mislead or confuse people through manipulated media undermine the integrity of the conversation.” Deepfakes have become a major focus for online providers in recent times, with both Google and Facebook also launching new research initiatives to help them detect and action the same. For […]

Facebook Publishes New Report on Video Streaming Trends [Infographic]

Facebook Publishes New Report on Video Streaming Trends [Infographic]

Over the last few years, we’ve seen a major shift in video consumption habits, with improved connectivity facilitating the rise of online streaming providers, leading to new ways to discover, connect and engage with video content. As noted by Facebook: “Smarter devices and better connection speeds have transformed how consumers view content. The advent of streaming has led to the rise of video giants such as Netflix and Amazon Prime, and OTT video subscribers have almost tripled between 2015 and 2019, now at 590.4 million globally.” That’s created a new landscape for video content, and as a result, the traditional TV advertising model is gradually being disrupted, opening up new […]

New SERP feature truncates title tag in favor of location

New SERP feature truncates title tag in favor of location

It seems Google is helping out local businesses… or is it? On Oct. 2, we spotted something new happening to title tags in Google UK search results – location names were being added to truncated title tags, despite these not being present in the original title tags. For example, using the search term “travel agent” we saw the result: The original title tag was – Book Flights & Holidays with Travel Center | British Travel Agent Observations: Locations seem to appear when performing company/agency/business-related searches It appears they display if you do not specify a location in your search Google seems to pull a location based on on-page content It […]