The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to do too much — you do it all poorly.) It’s critical to analyze the attitudes and behaviors of your current and potential clients/customers in order to best communicate with them in the methods they prefer. But every now and then, it’s also helpful to zoom out and see how different marketing tactics are faring in general. That’s why […]

Video: Danny Sullivan, Google Public Liaison of Search, on his transition from Search Engine Land to Google

Video: Danny Sullivan, Google Public Liaison of Search, on his transition from Search Engine Land to Google

We have a special video interview for you all at Search Engine Land. We interviewed Danny Sullivan, the founder of Search Engine Land and the search community, in a two-part series. In part one, we asked Danny about his early days in the industry to him ultimately deciding to retire from his role at Search Engine Land / Third Door Media. Then accepting a job a few months later to work with the Google Search team as the Google Public Liaison of Search. Part two is more about what it is like to work at Google and how he sees things differently as a Googler than when he was working […]

15 of the Best Social Media Marketing Courses to Take Today

15 of the Best Social Media Marketing Courses to Take Today

One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules) is to take free marketing courses online. Industries change all the time, especially in marketing, and keeping fresh up on my skills is something I’ve found to be not only vital to excelling at my job, but really fun. The best thing about online courses is that I usually don’t pay a cent for them, and the ones I do pay for are worth it. Here are some of the best marketing courses you can sign up for right now, and yes, most of them are completely free and industry-recognized. […]

How to Use Emojis and Symbols to Improve Your Marketing Strategy [Infographic]

How to Use Emojis and Symbols to Improve Your Marketing Strategy [Infographic]

Published Nov. 11, 2019 Are you looking for ways to make your business stand out online? Have you considered incorporating emojis into your marketing strategy? The team from Campaign Monitor share their guide to emojis in marketing in this infographic. Here’s what you’ll learn: Stats about emojis in email marketing Stats about emojis in social media marketing Which emojis you should use The favourite emojis in different countries Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.

33 Quick and Actionable Tips to Improve Your Email Marketing Strategy [Infographic]

33 Quick and Actionable Tips to Improve Your Email Marketing Strategy [Infographic]

Published Nov. 10, 2019 Are you looking for ways to improve your email marketing strategy? Want to know the dos and don’ts for a successful email marketing campaign? The team from Ethos3 share their tips for success in this infographic. They include tips from the following experts: Buffer AWeber Forbes Sprout Social Constant Contact Econsultancy Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

How to Create Content for Links, Engagements and Conversions [Infographic]

How to Create Content for Links, Engagements and Conversions [Infographic]

Content has become an essential element in most digital marketing plans, with brands looking to build their presence through informative, educational, engaging website-hosted material which helps to boost their presence and performance. But what, exactly, are you looking to achieve with your content? This is an important consideration, because depending on your end goal, and what action you want your readers to take, you need to angle your written material accordingly. To help with this, the team from Spiralytics have put together this overview of how to create content for three different purposes – Engagement, SEO or Conversion. Each element includes specific notes on how to best angle your readers towards […]

5 Key Elements of Effective Social Selling – and How to Implement Them in Your Approach

5 Key Elements of Effective Social Selling – and How to Implement Them in Your Approach

Does your sales process have to drastically change to implement social selling? Not a chance. Social selling requires a few tweaks to your daily routine in order to better align yourself with the new buyer’s behavior. These tweaks will be like putting high-octane fuel in your race car. Here are a few of the concepts and terms you’ll hear among social selling circles. By understanding these elements, you’ll be able to strategize for them, and add them into your sales funnel, thereby applying social selling principles to your existing process. Consider how these elements could add to your existing sales process: Social Proximity This refers to using your social connections, […]

Instagram Will Begin Hiding Total Like Counts for US Users from Next Week

Instagram Will Begin Hiding Total Like Counts for US Users from Next Week

Get ready for the next big shift at Instagram. On Friday, at the WIRED25 Conference in San Francisco, Instagram chief Adam Mosseri announced that the platform will be extending its test of hiding total like counts to users in the US. “Not the whole US at once, but just some of you,” Mosseri told the audience. “Are you into this idea? Yeah?” Mosseri then queried. Instagram’s hidden like counts test has sparked much debate in the social media industry, with some seeing it as a major win for platform health, and others questioning the impacts it will have on engagement, influencer marketing, etc. The initial test was launched in Canada […]