10 Tips to Create a Winning Social Media Strategy [Infographic]

10 Tips to Create a Winning Social Media Strategy [Infographic]

Published Nov. 9, 2019 Are you about to embark on a social media campaign for your business? Want to know how to implement a successful social media marketing strategy? The team from ifour share their steps to success in this infographic. Here’s a quick summary: Set your benchmarks Know your audience Choose your channels Consider a manager Plan your approach Create your library Start talking Be opinionated Get reactive Tap into your team Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Twitter’s Testing a New Option Which Would Enable You to Switch Accounts in Tweet Replies

Twitter’s Testing a New Option Which Would Enable You to Switch Accounts in Tweet Replies

Twitter is testing out a new option which would enable you to switch accounts within the tweet reply process, making it easier to manage multiple account interactions on the go. Spotted by user Renz Bernardo (and shared by social media expert Matt Navarra), the option could help those who manage multiple accounts to not only keep tabs on relevant mentions and activity (by, say, following their other accounts from their personal profile), but also to action the same at any time. Some users have noted that the functionality has been available to them for some time, while others are not seeing it. We don’t have any word on who, exactly, […]

25 Social Media Campaign Ideas to Try in 2019

25 Social Media Campaign Ideas to Try in 2019

The summer before my sophomore year in college, I was scrolling through Facebook when I saw my friend dump a bucket of ice water on herself. When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. That’s what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Although every social media campaign can’t reach the […]

How to recognize a lost cause in SEO projects and request for proposals (RFPs)

How to recognize a lost cause in SEO projects and request for proposals (RFPs)

Like many of my search colleagues, I genuinely enjoy seeing my search engine optimization (SEO) projects succeed. I like seeing client sites in Position Zero. I like seeing client listings in the People Also Ask section of a search engine results page (SERP). I especially like seeing top search listings with rich snippets − such as recipes – because I know how technically challenging they can be. Even a second-page listing pleases me. People often feel that not being on the first page of search results is a bad thing. I don’t. Reason? I’ve seen plenty of sites get great conversions with listings on the second page of search results. […]

HTTP 304 Not Modified, Explained in 500 Words or Less

HTTP 304 Not Modified, Explained in 500 Words or Less

The other night I was searching “Best Pasta Dish Recipes” on Google. I clicked the first link and was stopped by the dreaded error code. I’m willing to bet something similar has happened to you, at one point or another. When that happens, it’s not just my brain experiencing technical difficulties. These error codes are HTTP status codes. If you receive an error code, something went wrong when your browser requested the information from a web server. An HTTP status code is sent every time you go to a new web page. However, you’ll only see them if something isn’t right. For marketers, it’s important to discover and fix these […]

What Is BERT? – Whiteboard Friday

What Is BERT? – Whiteboard Friday

There’s a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about all things BERT and I’m super excited to attempt to really break this down for everyone. I don’t claim to […]

What in the Name of Marketing Is Reverse Positioning?

What in the Name of Marketing Is Reverse Positioning?

In 2011, Patagonia released an ad on Black Friday advising consumers not to buy their jackets. In 2015, Dove released a campaign that celebrated women, rather than showcasing their deodorant or body wash. The tactic used in these campaigns is called “reverse positioning.” It’s a unique marketing strategy that emulates this quote coined by marketing cartoonist Tom Fishburne: “The best marketing doesn’t feel like marketing.” So, what goes into reverse marketing, and why does it work? Also called breakaway positioning, this marketing strategy uses techniques such as informing consumers about the different features of products, how they were made or function, or even their appearance. This builds consumer trust and […]

European antitrust chief says Google’s auction-based shopping remedy not working

European antitrust chief says Google’s auction-based shopping remedy not working

European antitrust chief Margrethe Vestager said yesterday at a conference that Google’s efforts to drive more traffic to European comparison shopping rivals have essentially failed. This is a reversal of her previous, qualified support for the changes Google made in response to a European Commission finding in 2017 that the company had “abused its market position” in shopping search. The $2.7 billion story. That 2017 determination, which Google has appealed, came with a penalty of nearly €2.4 billion ($2.7 billion). In addition, Google was required to provide “equal treatment” to European shopping comparison competitors on the SERP. That turned out to be a remedy involving bidding for placement in Product Listing […]

20 Key Tips for Successful Migration to a New CRM System

20 Key Tips for Successful Migration to a New CRM System

We deal with a variety of clients, from startups to enterprises, and while some smaller businesses still use spreadsheets to track contacts and sales tasks, most businesses have a customer relationship management (CRM) system. And eventually, every brand wants, or needs, to move to a new one. Companies switch CRMs for lots of reasons – they want more functionality, different functionality, different integrations with other tools, or the new VP of Sales just likes one tool in particular. While the reason for switching CRMs is unique to every client, if you’re considering making the switch, there are some key considerations and tips you need to keep in mind to ensure the […]