How to Create Enticing Product Listings That Will Help You Sell More Online [Infographic]

How to Create Enticing Product Listings That Will Help You Sell More Online [Infographic]

Published Nov. 8, 2019 Are you looking for ways to increase sales on your eCommerce website? Or perhaps you sell your products on external websites like Amazon, eBay or Facebook Marketplace, or even within social ads and posts, and you want to improve the performance of your listings? The team from ForSaleByOwner share their tips for selling more online in this infographic. Here’s a quick summary of what they cover: Find an emotional tie Present the facts Anticipate needs and concerns Highlight price drops Utilize comparisons Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.

New Report Examines the Impact of Instagram’s Hidden Likes Experiment on Influencer Engagement

New Report Examines the Impact of Instagram’s Hidden Likes Experiment on Influencer Engagement

Back in April, Instagram announced that it would begin a new test of hiding total like counts on posts, a move which sparked much concern among platform influencers and those who use Likes as a proxy for their relative content performance. How would the removal of Like counts change user behavior? Would users be less inclined to tap ‘Like’ if they didn’t have the context of how many others had done the same? And how would that impact overall on-platform engagement? This week, influencer marketing platform HypeAuditor has released a study of content from more than 154k Instagram influencers, each of whom sees at least 30% of their following coming […]

YouTube Launches Updated Desktop and Tablet App Layout

YouTube Launches Updated Desktop and Tablet App Layout

YouTube is rolling out a new desktop and tablet app update which utilizes an updated presentation style, and provides additional control options. As you can see here (with the old format merging into the new), the updated format provides more room for each preview panel, enabling additional context on each from the main screen. As explained by YouTube: “This new look includes longer video titles and larger, richer thumbnails to give you clearer information about the video at a glance, plus higher resolution video previews. As part of this cleaner design, you’ll notice we’ve also removed some content shelves. You can still find rows of videos for breaking news, music […]

WhatsApp Launches Product Catalogs for Small Businesses

WhatsApp Launches Product Catalogs for Small Businesses

Facebook-owned WhatsApp is taking the next steps towards monetization with a new option that will enable businesses on the platform to better showcase their products via the WhatsApp Business app. Now, brands on WhatsApp will be able to utilize product catalogs in their WhatsApp Business listings, helping to provide more information about, and images of, the items that they provide. [embedded content] As explained by WhatsApp: “Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information — now customers […]

Facebook Launches Military and Veterans Hub to Improve Digital Skills for Those Who Serve

Facebook Launches Military and Veterans Hub to Improve Digital Skills for Those Who Serve

Facebook has launched a new resource hub to help military members and veterans in improving digital literacy, and expanding their opportunities. Called the ‘Military and Veterans Hub‘, the new mini-site will help those who serve to find job opportunities, enhance their digital skills, and provide online safety tips to improve their digital understanding. The mini-site aims to further Facebook’s connection with the military community – according to Facebook, more than 900,000 people in the US participate in more than 2,000 groups for military members, veterans and their spouses on Facebook. The new hub will aim to cater to this audience, helping the platform play a larger role in connecting and assisting these […]

Holiday Shopping Habits: Millennials Vs Gen Z [Infographic]

Holiday Shopping Habits: Millennials Vs Gen Z [Infographic]

Looking to maximize your brand’s appeal with younger shoppers this holiday season? If you want to connect with the next generation of consumers, then you need to understand their discovery and buying habits, and what appeals to them the most. That’s why the team from Perksy have put together this listing of insights an tips on what Millennial and Gen Z shoppers look for, and how brands can tap into these trends to expand the appeal of their offerings this year. The graphic below covers shopping behaviors, platforms of influence and popular gift types, providing you with a solid overview of what appeals to these buyers. And while it doesn’t […]

Finding Ideas for a Video Series or Podcast – Whiteboard Friday

Finding Ideas for a Video Series or Podcast – Whiteboard Friday

Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it’s a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as he explores how we can both uncover great ideas for a podcast or video series and follow through on them in this week’s episode of Whiteboard Friday.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. My name is Phil Nottingham, and welcome to another edition […]

How to Create a Cinemagraph in 7 Easy Steps

How to Create a Cinemagraph in 7 Easy Steps

How to Make a Cinemagraph Plan Record Importing and Clipping Creating Your Mask Editing Your Mask Reverse (or Not) As the old saying goes, “a picture is worth a thousand words.” Given that 65% of the population are visual learners, using images as part of your marketing can be the key to ensuring your message gets delivered. As a marketer, you are probably already aware that images are important. They’re easier to digest than a bunch of words on a page and can help support your other content by telling a story in ways that words cannot. Whether in social media posts or in blog posts, images help your audience […]

How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]

How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]

When most people think of links, they think of connecting two different webpages together. You use hyperlinks to connect two of your blog posts, or a blog post and a landing page, or a blog post and a product page, or a tweet to your website. But that’s not all hyperlinks can do. With a little tweaking, you also can set up hyperlinks to link to content on the same page. So remember that really exhaustive glossary you put together on industry terms your audience should know? Now, when you refer to something you said elsewhere in that article, you can actually link to it — making it much easier […]

Google Ads Editor update includes support for Discovery campaigns

Google Ads Editor update includes support for Discovery campaigns

Yes, the editing pane is still awkwardly placed to take up a giant chunk of the right side of the screen, but Google Ads Editor’s latest version does offer some handy updates. Edit pane. Speaking of that edit pane, now you can at least condense some fields to hide them so there’s a bit less scrolling. (That doesn’t mean irrelevant sections no longer show, however. You’re still going to have to scroll past a grayed-out “Shopping settings” when you’re in a Search campaign, for example.) Shared negative keyword lists. If you’ve built out broadly applicable negative keyword lists, you can now share those across accounts in the Shared Library in […]