The State of Social Media Lead Gen 2019 – Part 2: Building an Effective Lead Gen Framework

The State of Social Media Lead Gen 2019 – Part 2: Building an Effective Lead Gen Framework

Is your business seeing success with its social media lead generation efforts? For our latest research report, we partnered with Sharpspring to reach out to our collective communities, and get their insights into exactly what they’re seeing, which social platforms and approaches they’re finding most effective for lead gen, and what they expect, in future, in regards to their social lead building efforts. More than 320 marketers took part in our survey – you can download our full ‘2019 State of Lead Generation Report‘ right now, but this week, we’re also breaking down some of the specific elements, and what they mean for your social media marketing approach. Here’s the second […]

Twitter Launches New Study of Key Cultural Shifts, Based on Billions of Tweets

Twitter Launches New Study of Key Cultural Shifts, Based on Billions of Tweets

With around 500 million total tweets being shared on the platform every day, Twitter sits on a trove of data insights, a mass of conversations and exchanges which have the power to indicate key shifts, including stock market movements, flood damage patterns, even earthquake predictions, all via 280-character missives. It can be easy to overlook such as you’re watching the Twitter trends list catch onto less significant conversations within the app, but with so much tweet activity, Twitter can indeed highlight critical shifts, and often ahead of time, keeping you on top of critical happenings within your industry, or the world in general. But you do have to know what […]

Why the University of Arizona changed its abbreviation for SEO

Why the University of Arizona changed its abbreviation for SEO

To bolster its SEO, the University of Arizona has changed its abbreviation from “UA” to “UArizona,” AP News reported last week. The southern Arizona university appears below Under Armour, United Airlines as well as another educational institution, the University of Alabama, for the query “UA.” The case for “UArizona.” Ranking first for your business’ name is quintessential for most brands and, as shown below, the University of Arizona does just that. However, the university is also commonly referred to as “UA,” as seen in the knowledge panel above. The acronym’s simplicity is also what makes it more ambiguous, leading to more competition for that term on the search results. “If […]

This Is What Happens When You Accidentally De-Index Your Site from Google

This Is What Happens When You Accidentally De-Index Your Site from Google

Posted by Jeff_Baker Does reading that title give you a mini-panic attack? Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted. If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically. Are you ready? August 4th, 2019 It was a Sunday morning. I was drinking my coffee and screwing around in our SEO tools, like normal, not expecting a damned thing. Then … BAM! What. The. Hell? As SEOs, we’re all used to seeing natural fluctuations in rankings. Fluctuations, not disappearances. Step 1: Denial Immediately my mind […]

Bing introduces penalty for ‘inorganic site structure’ violations

Bing introduces penalty for ‘inorganic site structure’ violations

Bing is introducing a spam penalty against “inorganic site structure” violations, the search engine announced on Monday. The new penalty seeks to address tactics such as subdomain leasing, doorway content and sites that participate in private blog networks. Where your website ends. To provide context for its new penalty, Bing provided two examples of typical website boundaries. The first, and most common, boundary is defined by the domain, in which each page, subfolder and subdomain are all considered part of the same site. In the second example, as seen below, each subdomain is considered its own website. Source: Bing. Defining website boundaries is particularly important because algorithms assign a different […]

The Content Marketer’s Guide to Thought Leadership

The Content Marketer’s Guide to Thought Leadership

Oprah. Dave Ramsey. Seth Godin. Besides being highly successful in business, these people are known as thought-leaders — or experts — in their industry. Similarly, as a marketer, being an expert in your field is crucial. To do that, you have to drive traffic to your site, nurture and convert leads, and build brand authority and reputation. That’s where thought leadership comes in. According to research by Edelman and LinkedIn, out of 1,200 respondents, 58% read one or more hours of thought leadership per week. Additionally, 55% of respondents said they use thought leadership to vet organizations they may hire. Consuming thought leadership content also affects purchasing decisions. In fact, […]

Tell your brand’s story through video ad sequencing

Tell your brand’s story through video ad sequencing

Creating a progression of short videos with a carefully targeted campaign on YouTube can set up your brand’s success on the platform. Every brand has a story to tell. But with the average attention span of adults being eight seconds (according to a study by Microsoft), how do you capture that user in the right moment with the right message? Effective content marketing has become crucial because of this staggering statistic. As digital advances, content marketing tactics now encapsulate display and video strategies in order to keep a user engaged. What is YouTube ad sequencing? YouTube ad sequencing campaigns made its debut in the second half of 2018. However, I […]

Google News app lets users access content in two languages

Google News app lets users access content in two languages

The Google News app now lets users see content in two languages, Google announced on Monday. Why we should care Some publishers may experience increased traffic from users who speak and read in multiple languages. Those users will now be able to find and consume news in two languages in their Google News app. This is particularly relevant for publishers in multilingual regions, such as Canada, India and Switzerland. How to set up multiple language preferences within the Google News app. Source: Google. More on the announcement This feature is available across 141 countries and 41 languages on the Android and iOS versions of the Google News app. It is […]

How to Process Negative Feedback Without Triggering a Stress Response [Infographic]

How to Process Negative Feedback Without Triggering a Stress Response [Infographic]

Employee feedback is an undoubtedly critical component of long-term career growth. In fact, 82% of employees want to receive feedback — regardless of if it’s positive or negative. Additionally, while it can be scary to receive feedback, particularly from your manager, it’s ultimately intended to help you become a better employee. However, that doesn’t mean it’s easy to receive. Despite what I know about the importance of feedback for growth, when I hear my manager say “You’ve been doing great, but … ” I still tense up. A stress response to negative feedback is completely natural, but that doesn’t mean it’s necessary. To help you receive negative feedback more open-mindedly, […]