The State of Social Media Lead Gen 2019 – Part 1: The Current State of Social Lead Generation

The State of Social Media Lead Gen 2019 – Part 1: The Current State of Social Lead Generation

Is social media actually effective as a lead generation and selling tool? That’s what we sought out to determine in our latest research report – we recently partnered with Sharpspring to reach out to our collective communities in order to get their thoughts on what they’re seeing in regards to social lead gen, which platforms and approaches they’re finding most effective, and what they expect, in future, in regards to their social lead building efforts. More than 320 marketers took part in our survey, which reveals some interesting, concerning and thought-provoking considerations for your digital marketing efforts. You can download our full report here, but this week, we’ll be breaking down […]

Google Search Console begins rolling out Speed report

Google Search Console begins rolling out Speed report

Six months ago, Google began testing a new speed report within Google Search Console, and now that report is beginning to rollout publicly to all Search Console users. Google announced Monday. What are these reports? The “Speed” reports, located under the “Enhancements” section of Google Search Console, help webmasters quickly find the sections and URLs of their websites that may have speed performance issues. From there you can start to diagnose and address issues that are slowing down your page loading times. What do these reports show? We looked at these reports a few weeks ago, so check out that deep dive here. In short, Google will bucket your pages […]

19 Tips to Write Catchy Email Subject Lines [+ Examples]

19 Tips to Write Catchy Email Subject Lines [+ Examples]

No matter what they say, people do judge emails by their subject lines. In fact, 47% of marketers say they test different email subject lines to optimize their emails’ performance. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through. While they may seem like a small part of your message, they’re one of the very first impressions you have on your email recipients. And they’re a marketer’s ticket for standing out in a crowded inbox. Do you want your email content opened, read, and clicked? It all starts with the subject line. Read on for some tried-and-true tips to help […]

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

File this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of: Tortillas Avocados Salsa Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was feeling too sick to appear in a public grocery store wrapped in the ratty throw from my sofa. And now, most of the local shops are closed for the night and I’m sitting here, taco-less and sad. But what if it didn’t have to be that way? What if I could search Google and find a kiosk just a couple […]

Are Webinars Dead? How to Make a Webinar that Works in 2019

Are Webinars Dead? How to Make a Webinar that Works in 2019

As an acquisition marketer, I hear questions like this all the time: “Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?” It’s 2018, and the way our prospects and customers find and consume content has certainly changed. While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t — it’s a little more complicated than that. Instead, I’ll make a bold claim: webinars aren’t dead, and neither […]

Instagram Provides New Tips to Help Improve Your Stories Efforts

Instagram Provides New Tips to Help Improve Your Stories Efforts

Looking to give your Instagram Stories efforts a boost over the holiday period? You’re in luck, because this week, Instagram has published a new set of Stories tips, covering a range of creative options, which are generally pretty simple to implement, and can help you put together standout visual effects and additions. You need to read the full post from Instagram to get all the details, but here’s an overview of some of the key tips. First off, Instagram starts with some notes on how and when brands can utilize Stories within their everyday process: That might help prompt your own ideas for Stories use – Instagram then takes this further […]

Facebook Launches New Work Groups to Connect with Coworkers on the Platform

Facebook Launches New Work Groups to Connect with Coworkers on the Platform

Facebook has launched a new groups option called ‘work groups’, which, Facebook says, will help people “connect with their coworkers more easily”. The option seeks to reduce the need to connect with every person you work with, and let them into your more personal interactions. By creating a specific group only for work colleagues, you can keep the two elements separate, with only your work-related information showing up in your work group profile. The option also enables work group members to send messages to each other, without needing to be Facebook friends. The addition of work groups was first reported by social media expert Matt Navarra earlier in the week, with […]

Pinterest Officially Announces New Pin Format Release

Pinterest Officially Announces New Pin Format Release

After it was spotted by several users over the last few weeks, Pinterest has now officially confirmed the roll out of its updated Pin format, which includes some minor functional tweaks, and separates each Pin element for more specific focus. As explained by Pinterest: “Our updated look for iOS and Android makes Pinterest even more visual, with personalized recommendations front and center in your home feed and reduced space around Pins to celebrate the content.” The update doesn’t add anything new as such, but it does shift a few things around, with a focus on streamlining user behavior. As you can see in the example above, the update will increase the size of […]

Pinterest Now Up to 322 Million MAU, Revenue up 47% YoY in Latest Report

Pinterest Now Up to 322 Million MAU, Revenue up 47% YoY in Latest Report

Pinterest has posted its latest performance update, showing solid increases in both usage and revenue for the third quarter of 2019. First off, on users – Pinterest added 22 million more monthly active users in the quarter, taking it to 322 million overall. As you can see, that equates to a 28% YoY increase, while usage outside the US is growing at an even faster rate. For comparison, Snapchat added 7 million more daily active users in Q3, while Twitter added 6 million. Facebook added 36 million MAU in the same period. The strength of Pinterest’s growth outside the US is significant, in that it underlines the platform’s potential for ongoing […]

Facebook Was Reportedly Looking to Buy FitBit, and Move Into the Wearable Space

Facebook Was Reportedly Looking to Buy FitBit, and Move Into the Wearable Space

One of the biggest tech industry news stories of the week was Google’s pending acquisition of FitBit for $2.1 billion, which will enable the search giant to make a big move into the consumer wearables space. But another interesting angle to this story is The Information’s report that Facebook was also looking to purchase the wearable provider, though it offered significantly less than the final agreed price. As reported by The Information: “Before Google reached a $2.1 billion deal to buy Fitbit, announced on Friday, Facebook held talks to acquire the smartwatch maker, according to two people familiar with the situation. […] Facebook’s interest in Fitbit signals the social network’s growing […]