SEO best practices support ADA compliance for digital accessibility

SEO best practices support ADA compliance for digital accessibility

In September 2010, the Department of Justice released the Americans with Disabilities Act Standards for Accessible Design. This became the standard for accessibility of goods and services offered on the web by entities. Website owners who did not comply positioned themselves to not have great user experience for people with disabilities. Some have even faced lawsuits as a result of not complying with the ADA standards. Recently, Domino’s Pizza was hit with a lawsuit from a blind man who alleged that the company’s website and mobile app were not accessible to people with disabilities. Specifically, the man cited that the site did not have alt text for the images required […]

Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. I’m Emily Potter, and I work at Distilled over in our London office. Today I’m going to talk to you about hypothesis testing in SEO and statistical significance. At […]

How to Create a Successful Blog Strategy: A Step-by-Step Guide

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging? Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence. So, how can you create and maintain a successful blog that provides your target audience with worthwhile […]

Google launches Site Kit plugin for WordPress

Google launches Site Kit plugin for WordPress

The main dashboard in Site Kit lets users see metrics from Google services. Google announced Thursday that Site Kit is available globally for WordPress users. What is Site Kit. Site Kit is a WordPress plugin that allows users to set up and configure Google services to get insights in their WordPress dashboards. Users can see stats from Google Search Console, Google Analytics, PageSpeed Insights, AdSense all in one place. Because it’s a plugin, it doesn’t require source code editing. Site owners can also assign roles and grant individual permissions The company released Site Kit in developer preview earlier this year and says thousands of developers have installed it. What does […]

Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

Not long ago, there were many companies in the reputation management segment doing what came to be called “review gating.” This is the process of soliciting customer feedback and sending satisfied customers down one path and others with negative sentiment down another. Gating holds almost no benefits. The “positive” path typically leads to relevant review sites including Google, Yelp and TripAdvisor. Those who express negative views are shepherded into some sort of customer service resolution or “make good” process. This approach, though arguably a form of consumer fraud, has been seen as a way to optimize positive online review scores. But an analysis of customer data by GatherUp (previously “GetFiveStars”) […]

The 10 Best Reporting and Business Intelligence Tools for Marketers

The 10 Best Reporting and Business Intelligence Tools for Marketers

Whether you’re conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it’s undeniable that data is an integral part of any marketing role. Fortunately, there are dozens of analytics tools for marketers with the ability to collect data from different sources, crunch it effectively, and deliver helpful campaign analysis. Some tools, however, are better at delivering valuable reporting results than others. Ultimately, reporting tools should do more than just calculate — they should also make the marketer’s job easier, and more productive. Creating attractive and readable reports is key to ensuring that the results of your work are clear for your entire team. […]