How to Find and Fix Broken Links in WordPress (Step by Step)

How to Find and Fix Broken Links in WordPress (Step by Step)

Everyone agrees that broken links are bad for user experience. But did you know that broken links can significantly hurt your WordPress SEO rankings? Yes, it’s proven that having broken internal links on your website negatively impacts SEO rankings. In this article, we will show you how to easily find and fix broken links in WordPress, so you can improve your user experience and SEO rankings. What is a Broken Link? A broken link, also known as dead link, is a link that no longer works. Broken links can happen for many reasons, but the most common reason is when a page is either deleted or moved to a different […]

SMX Advanced Overtime: Your questions answered about webspam and penalties

SMX Advanced Overtime: Your questions answered about webspam and penalties

Frédéric Dubut and Fili Wiese speaking at SMX Advanced in Seattle in June. This session was so popular they will be teaming up again to talk about the latest news with Bing and Google penalties and algorithms at SMX East in New York on Nov. 13. Frédéric Dubut (lead of the spam team at Bing) and I spoke together in a first-ever Bing and ex-Google joint presentation at SMX Advanced about how Google and Bing go about webspam, penalties and algorithms. We did not have the time to address every question from the attendees during the Q&A and so we wanted to follow up here. Below are questions submitted during […]

Google doesn’t have an ‘ideal’ page speed

Google doesn’t have an ‘ideal’ page speed

[embedded content] “[Optimizing for site speed] will never go to a point where you just have a score that you optimize for and be done with it,” said Google Webmaster Trends Analyst Martin Splitt on the October 30 edition of #AskGoogleWebmasters. Splitt joined fellow webmaster trends analyst John Mueller to field four questions on the topic of site speed, tools and metrics. Ideal page speed. “What is the ideal page speed of any content for better ranking on SERP?” asked Twitter user @rskthakur1988. “Basically, we are categorizing pages more or less as ‘really good’ and ‘pretty bad,’ so there’s not really a threshold in between,” said Splitt, advising that site […]

Facebook Q3 Update: More Users, Higher Revenue, Despite Ongoing Controversies

Facebook Q3 Update: More Users, Higher Revenue, Despite Ongoing Controversies

Despite questions around its stance on allowing misinformation in political ads, despite questions and court cases about its ad metrics, and the accuracy of the data it provides. Despite reports that it’s in decline, with other social apps gradually taking its place, Facebook continues to add more users, and increase its overall revenue, as outlined in its Q3 2019 update. First off, on users – Facebook added 36 million more daily active users for the quarter, taking it to a total of 1.6 billion users logging onto the platform every day. That’s more new users than it added in the last quarter (25m), and in line with Facebook’s ongoing DAU […]

5 Psychological Factors of Brand Awareness and Trust [Infographic]

5 Psychological Factors of Brand Awareness and Trust [Infographic]

With some 94% of consumers indicating that they are more likely to recommend a brand with which they are emotionally engaged, generating interaction, and building trust through the same, should be a key element of your digital marketing strategy. But how can you do it? What are the actionable elements you can utilize in order to establish better connection, and turn interested consumers into active brand advocates? This infographic from the team at Crestline looks at five key aspects worth considering, and the specific ways in which you can improve on each. And while not every tip is going to be relevant to every brand, it’s worth taking a look at […]

Social Media Across Generations [Infographic]

Social Media Across Generations [Infographic]

While social media has become a key part of our broader interactive process, it’s important for social media marketers to note the audience-specific trends, in order to ensure they’re using the right platforms to reach their target audience. And while, as you might expect, younger generations are more active on social, it’s also important to note what they use social platforms for, and how those behaviors are evolving over time. This report from GlobalWebIndex covers a heap of these key insights and trends. Taking a look at each generations’ social media usage, the report looks at overall usage time, usage time by region, specific app engagement and how people are […]

Twitter Publishes New Stats on Game of Thrones Discussion [Infographic]

Twitter Publishes New Stats on Game of Thrones Discussion [Infographic]

It’s a little late, but Twitter has this week published a new set of insights into the discussion around TV show ‘Game of Thrones’, and how fans engaged with the final season of the program on its platform. Then again, Game of Thrones has been in the news again this week, with the creators discussing their process, and new prequel announcements. So maybe, it’s just the right time for Twitter to be showing off its Game of Thrones analysis – but either way, the idea is to showcase what Twitter partner Brandwatch is able to provide via its in-depth tweet analysis. There are some interesting notes, too – discussion peaked the day […]

Snapchat Adds New, Free Drawing AR Option Within the App

Snapchat Adds New, Free Drawing AR Option Within the App

Snapchat is rolling out a new option which will enable users to paint their own 3D AR effects over their face, or anything else, from within the app itself. As you can see in this tweet from Snapchat product lead Andrew McPhee, the option will enable users to use free form drawing tools, which will then be attached as 3D objects within your frame. You can use the tools in the front or rear-facing camera, enabling you to add new effects to whatever you like. Of course, you are limited by your creative capacity, and what your finger is able to paint on the screen (hence the simplistic type examples). […]

The 20 Quantifiable Benefits of Social Media Marketing for Business

The 20 Quantifiable Benefits of Social Media Marketing for Business

If you’ve been a marketer for a while, you most likely know the basic facts about social media marketing: It’s cost-effective and it’s a way to engage with your customers and potential customers. All that sounds great, but you might be wondering what the data actually says about social media use. After all, when operating on a limited budget, you have to make sure every effort you’re putting into marketing has a return that proves their worth. Social media marketing is great for most businesses, and here are the statistics to prove it. Customer engagement 1. If you’re using YouTube to market to millennials, you’re in luck: you may be […]