Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing

When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing. However, in 2019, a lot of innovative and successful businesses are actually embracing the art of inbound marketing. But, what’s the difference between inbound and outbound? This post will walk you through it. First, we’ll talk about the more traditional outbound marketing strategies. What is Outbound Marketing? Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling. It is costly and the ROI is much lower than inbound marketing. Outbound marketing […]

Here’s how to leverage long-tail keywords for your SEO

Here’s how to leverage long-tail keywords for your SEO

When it comes to improving your SEO, you should be reaching for every opportunity you can. For most people, one of the first things they’ll think to do is to find keywords that have a high search volume. However, as most people know, this can make you a small fish in a very large pond. We’d all like to think that we’re able to compete with huge websites for high- or medium-volume keywords that are usually more generic terms, but it doesn’t usually pan out that way. Fortunately, there are a few simpler ways of ranking higher, including using more specific, long-tail keywords as primary keyword targets. While it might […]

Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds

Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds

There are business ratings sweet spots. Locations that improve their Google My Business star ratings from 3.5 to 3.7 can see significant increases in conversions. Further, enterprise locations that reply to at least 32% of reviews achieved 80% higher conversion rates compared SMBs and direct competitors that replied to 10% of reviews. These findings come from an Uberall study comparing data from 64,000 third-party managed listings for the first half of 2018 with the first half of 2019. Conversions captured in the study represent a combination of phone calls, requests for driving directions and website clicks. Conversion rates and conversion growth. On the whole, conversion rates peaked when businesses attained […]

Google Merchant Center updates rolling out ahead of holiday push

Google Merchant Center updates rolling out ahead of holiday push

Google is out with its holiday updates for merchants. The company recently rolled out interface and navigation updates for Google Merchant Center. On Wednesday, Google announced a number of new and updated features aimed at simplifying the process of getting your product information on Google properties for the holidays. Automated feeds. We’re finally here. Goodbye, product feeds — sort of. Starting in November, automated feeds will be available in all Shopping ads countries. Merchants can opt to let Merchant Center crawl their websites for schema structured product data and extract it into an initial feed. If you have structured product data on your site, you’ll see the feed input option […]

Video: Eric Enge on Google advice vs. real-world SEO experience

Video: Eric Enge on Google advice vs. real-world SEO experience

In part two of the interview (you can see part one here) with Eric Enge of Perficient Digital, we talked about SEO and about why sometimes the advice Google gives the SEO community might not align with what one would see in the real-life SEO world. In fact, sometimes what might work for client A and B, might not work for client C — so it goes beyond “Google said this” and becomes “this is what worked for my clients.” We also spent time discussing how he approaches building out content on a website. From the content quality, to the structure of the content and then promoting that content to […]

How to Stop and Prevent a DDoS Attack on WordPress

How to Stop and Prevent a DDoS Attack on WordPress

WordPress is one of the most popular website builder in the world because it offers powerful features and a secure codebase. However, that does not protect WordPress or any other software from malicious DDoS attacks, which are common on the internet. DDoS attacks can slow down websites and eventually make them inaccessible to users. These attacks can be targeted towards both small and large websites. Now, you may be wondering how can a small business website using WordPress prevent such DDoS attacks with limited resources? In this guide, we will show you how to effectively stop and prevent a DDoS attack on WordPress. Our goal is to help you learn […]

7 Mistakes Which Can Derail Your Social Selling Strategy

7 Mistakes Which Can Derail Your Social Selling Strategy

“Traditional sales tactics no longer work because desensitized buyers never, or take days to, respond to emails and refuse to answer calls from numbers they don’t recognize. But savvy sellers who effectively engage on social networks are seeing meaningful results. These modern sellers create 45% more opportunities and are 51% more likely to achieve quota than those who do not embrace social.” This passage, from a landmark report by a marketing leader Forrester, sums up the pain, as well as enormous opportunity, that B2B organizations face when selling their products or services. Social media is now the global marketplace, and salespeople are flocking to social selling. But that doesn’t mean […]

Facebook Won’t Stop Lies in Political Ads – Here’s What it Should do Instead

Facebook Won’t Stop Lies in Political Ads – Here’s What it Should do Instead

Facebook has been under fire in recent weeks over its decision to exempt political ads from its fact-checking process and rules, which essentially means that politicians will be able to run ads on the world’s largest social media platform and say pretty much whatever they want. That could enable candidates to amplify the reach of lies and rumors – which some are already doing – and potentially manipulate voters and influence critical votes. Facebook CEO Mark Zuckerberg explained this in a recent public address, in which he broadly focused on the values of free speech. As per Zuckerberg: “We don’t fact-check political ads. We don’t do this to help politicians, but […]

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

As humans, instant gratification is in our DNA, and we now live in a society which is increasingly being built on immediate access. When we want something, we want it now – we don’t want to wait in line or even wait for a mobile web page to load on our device. This is why you now have only eight seconds to make that first digital impression when your dream customer visits your blog, website or social network profiles. When consumers are inconvenienced by a wait of any kind they’ll very often head straight to the next website, the next store, or they’ll skip the purchase altogether. Bottom line – time is our […]