Video Marketing Statistics for 2020 [Infographic]

Video Marketing Statistics for 2020 [Infographic]

Video marketing remains best performing digital content type, driving more views, more engagement and more response than any other social posting option. Questions have been raised about the actual viability of video content following revelations of problems with Facebook’s video usage metrics, which some have claimed indicate that the prominence of video is not as significant as The Social Network might want us to believe. But for one, the reported errors don’t relate to overall video viewing stats, which remain strong, and second, Facebook isn’t the only platform reporting higher video consumption and engagement numbers: For example: Done right, video content can drive greater response than other social content types. […]

8 New Graphic Design Trends for 2020 [Infographic]

8 New Graphic Design Trends for 2020 [Infographic]

Published Oct. 30, 2019 Are you looking for ways to modernize your marketing strategy? Want to know the graphic design trends that can take your small business to the next level? The team from Venngage share their graphic design trends for 2020 and beyond in this infographic. Here’s a quick summary: Muted color palettes Color gradients Abstract and dream illustrations Heavy but simple fonts Beautiful flowing shapes and lines Genuine and neutral stock photos Minimalist landing pages Better branded animations Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.

LinkedIn Publishes New Research into Common Mistakes Made in Measuring Social ROI

LinkedIn Publishes New Research into Common Mistakes Made in Measuring Social ROI

Return on investment has long been a key topic of debate in and around the social media marketing sector. Sure, you might be able to gain a whole lot of followers, but are any of those people actually willing to spend money with your brand? Is social media activity actually indicative of likely consumer purchase behavior? Of course, results will vary based on a range of factors – the specific company, the product itself, the creative elements used, etc. As such, it can be very difficult to get a real assesment on a true social media ROI baseline. But what if, beyond all that, we were also actually looking at social […]

Social Media Etiquette in 2019 [Infographic]

Social Media Etiquette in 2019 [Infographic]

Social media has changed our everyday interactive behaviors, and new norms have been founded around such practices. Now, it’s not uncommon for people to pause before eating a meal in order to take a photo for Instagram, or to see people holding their phone in their outstretched hand, posing for a selfie in the middle of the street. It’s not even that uncommon these days to see someone talking to their phone screen as they walk by, live-streaming direct to their online audience. As social media has become more engrained within out everyday process, such behaviors have become more accepted – but just how accepted are they, and what’s considered […]

Get the Bingeable & Shareable MozCon 2019 Video Bundle!

Get the Bingeable & Shareable MozCon 2019 Video Bundle!

Posted by FeliciaCrawford MozCon 2019 was an absolute blast. There were endless snacks. There were Roger hugs. There were networking opportunities and Birds of a Feather tables and search epiphanies galore. And there were a ton of folks in our community who watched it all unfold from the perspective of a Twitter hashtag — fun to follow along with, but not quite the same impact as seeing the talks unfold in real-time. If you’re still wishing you could’ve joined us in Seattle this past July, you’ll be happy to know that you can recreate the MozCon experience from the comfort of your home or office (or your home office, but hopefully not your office-home — […]

15 Essential Social Media Marketing Tips From Beginner to Advanced

15 Essential Social Media Marketing Tips From Beginner to Advanced

One of the most humbling experiences as a marketer is putting out that tweet you just *knew* would be a home run for your audience. We’d like to think of ourselves as being able to come up with A+ social media content every day, but the reality is that we’re all human. Sometimes, we hit a wall with planning content while aligning with the company. If you’re just starting out in social media marketing or are just looking for a few tips to get inspiration, we’ve compiled some helpful knowledge to beef up your accounts, no matter your skill level. 1. Sync posts across all social media accounts If you’re […]

The Ultimate Guide to Freelancing

The Ultimate Guide to Freelancing

Freelancing is an attractive way of life. The independence, autonomy, flexibility, and unlimited financial potential are all incredibly inviting, especially for employees who are tired of their mundane work environment. But, there’s still some mystery surrounding the enigmatic career choice. As a freelancer, how do you make money? Where do you find work or jobs? How do you figure out what to do? What about insurance and benefits? These questions are what typically stop people from pursuing a full-time freelance career. And these questions are the ones we’ll answer in this guide. I was a freelancer before joining HubSpot — AKA the best career decision I’ve ever made. Starting my […]

Are TrueView video discovery ads the better option for your brand?

Are TrueView video discovery ads the better option for your brand?

Typically, when I talk about video campaigns in Google Ads, I talk about TrueView in-stream ads. These are the pre-roll ads that play before or during the video a user actually intended on watching. While I recommend these ads to almost anyone interested in running ads on YouTube, TrueView video discovery ads could be a better fit in certain cases. I want to show you why discovery ads could be either a better fit for your account or even a great complement to the campaigns you are already running. Video discovery ads can capitalize on deeper intent Many video marketers may say that custom intent audiences for YouTube are the […]

Build a sound foundation to scale your Facebook campaigns

Build a sound foundation to scale your Facebook campaigns

With SMX East right around the corner, it’s a great time to start the conversation that will shape my talk in November – How to Structure Your Facebook Campaigns for Success. This can surely seem a daunting undertaking. There are so many levers to potentially pull, and so much information available on the topic that it can at times be overwhelming for even the most seasoned digital marketer. However, if you’re able to keep these two things in mind, you’ll be well on your way to establishing a sound foundation to scale your social program. The first step is to simplify your account structure where possible. We all remember not […]