4 Ways to Sleigh Holiday Influencer Marketing [Infographic]

4 Ways to Sleigh Holiday Influencer Marketing [Infographic]

With the holiday period fast approaching, more people than ever will be referring to online influencers to get their thoughts on the best gifts to buy this season, the latest food and decoration trends to tap into, and a range of other fresh ideas that they should be aware of to maximize their celebratory efforts. That means that brands should also be looking to partner with these influencers to get their content in front of more people. But how can you do that? The team from Linqia is here to help, with this new listing of four less obvious influencer marketing tactics specifically for the holiday season. If you’re still […]

#SMTLive Recap: Instagram’s Recent Updates

#SMTLive Recap: Instagram’s Recent Updates

If you know anything about social media marketing, you know just how tough it can be to keep up with ever-changing social platforms. From testing hiding like counts to all the innovation from Stories, Instagram specifically has gone through a lot of changes over the past few months. In our most recent #SMTLive Twitter chat, we wanted to do a roll call of sorts as to how everyone has been dealing with these changes. What followed was a pretty clear consensus about the changes marketers love, as well as the ones that haven’t been so popular – here’s a recap of the discussion around the gradual transformation of the Facebook-owned […]

Instagram Expands Ban on Self-Harm Images to Include Depictions in Drawings and Memes

Instagram Expands Ban on Self-Harm Images to Include Depictions in Drawings and Memes

After announcing a ban on graphic images of self-harm back in February, Instagram is now expanding its parameters to take in more types of self-harm related content, as it seeks to better protect vulnerable and at-risk users. The new changes have been outlined in a blog post from Instagram chief Adam Mosseri, who has also explained the dangers of such content: “Nothing is more important to me than the safety of the people who use Instagram, particularly the most vulnerable. Suicide and self-harm are difficult and complex topics that people understandably care deeply about. These issues are complicated – there are many opinions about how best to approach them — […]

Facebook Launches ‘Preventive Health’ Tool to Raise Awareness of Personal Health Concerns

Facebook Launches ‘Preventive Health’ Tool to Raise Awareness of Personal Health Concerns

Adding to its capacity to help its users – and be of broader societal benefit, as opposed to fueling division – Facebook has this week launched a new ‘Preventive Health’ tool, an optional process within its main app which can prompt users to undergo regular health check-ups, based on their age and gender information. As explained by Facebook: “Tens of millions of people in the US are missing out on recommended preventive care, according to the Centers for Disease Control and Prevention. Preventive measures have the potential to detect disease early when it’s most treatable and, in some cases, prevent it from developing. Yet factors such as awareness, access and cost create […]

The Unique World of Franchise Marketing [Guide Sneak Peek]

The Unique World of Franchise Marketing [Guide Sneak Peek]

Posted by MiriamEllis Image credit: Dion Gillard Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the opportunity to market a business with this specialized model at some point. In this structure: The Franchisor grants permission to others to operate under its trademark, selling approved goods and services supported by an operating system and marketing. The Franchisee is the person or group paying the franchisor for the right to use the trademark and the benefits of the operating system and marketing. Seems simple enough. But it’s this structure that gives franchise marketing […]

Parse.ly looks to solve content marketing attribution challenges

Parse.ly looks to solve content marketing attribution challenges

Content marketing and analytics provider Parse.ly has rolled out the first generally-available release of Parse.ly Conversions. The solution seeks to help marketers address content attribution challenges of conversion reporting. It allows users to select different attribution models for assigning credit to content. The release also includes features such as labels that can be applied to categorize conversion actions. “This release includes a conversions report that shows which content converts the most readers, which content contributes to the most conversions (even if it’s not converting directly on the content itself), and which types of conversions content drives best,” the company said in the announcement. Why we should care Determining how and which content is […]

What does Google Maps ‘incognito mode’ mean for businesses?

What does Google Maps ‘incognito mode’ mean for businesses?

Google recently announced Android users will have the option to do incognito searches on Google Maps starting this month with iOS to follow soon. When users activate Incognito mode, they can navigate Google Maps without having their activity saved on their Google accounts – just as Google Search’s incognito mode works. For people wanting to protect their privacy while they use Google Maps for wayfinding, incognito mode should prove to be useful. Once the incognito mode is activated, Google won’t be able to offer personalized recommendations such as restaurants or things to do based on their usage history. Should businesses that have diligently built up their location information on Google […]

Why you may not have noticed the Google BERT update

Why you may not have noticed the Google BERT update

Google introduced the BERT update to its Search ranking system last week. The addition of this new algorithm, designed to better understand what’s important in natural language queries, is a significant change. Google said it impacts 1 in 10 queries. Yet, many SEOs and many of the tracking tools did not notice massive changes in the Google search results while this algorithm rolled out in Search over the last week. The question is, Why? The short answer. This BERT update really was around understanding “longer, more conversational queries,” Google wrote in its blog post. The tracking tools, such as Mozcast and others, primarily track shorter queries. That means BERT’s impact […]

Take the 2019 Local Search Marketing Industry Survey

Take the 2019 Local Search Marketing Industry Survey

We couldn’t do it without you! In 2018, over 1,400 marketers responded to our State of the Local SEO industry survey. We all learned so much from your responses about the day-to-day realities of marketing local businesses. This year, we can do even better because your answers will give us all valuable comparative data to analyze, YoY.   Anyone who markets local businesses in any way is eagerly invited. Whether you market a single location, work for an agency with some local business clients, or are an in-house SEO for a brand with thousands of locations, we would love your participation! Whether you do just a little local search marketing […]

As App campaign placements expand, Google Ads aims to improve asset combinations for app ads

As App campaign placements expand, Google Ads aims to improve asset combinations for app ads

In July, Google announced it would be extending App campaigns to show in the Discover feed and YouTube search results. Now, the company says it is working on updates to the way it treats and reports on creative assets across inventory sources. An update to App campaign modeling, rolling out in the next few months, should improve the way assets are combined for better-performing ads. Google will also attribute traffic to specific assets to give advertisers more information on the assets that are performing. Why we should care Google said it doesn’t expect app marketers will see any “adverse” effect on campaign performance, you may see some shifts in asset […]