The Ultimate Guide to Integrated Marketing

The Ultimate Guide to Integrated Marketing

I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants. One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery. This is an example of integrated marketing at work. If you’re interested in presenting a cohesive, consistent brand experience that leaves your products or services top-of-mind — like Southwest does — this guide is for you. Read on to […]

10 Clio Winning Campaigns That Marketers Can Learn From

10 Clio Winning Campaigns That Marketers Can Learn From

When you’re building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns. One helpful way to get inspiration for effective and memorable ads or multimedia marketing campaigns is to look at past campaigns that have been successful — or even award-winning. Luckily, there are a number of award events each year that highlight the top advertising campaigns in multiple areas of media. One of the most prominent ceremonies […]

How Our Main Competitor Helped Chanty Increase Leads by 10K

How Our Main Competitor Helped Chanty Increase Leads by 10K

In any industry, a competitive analysis is an important component of your marketing strategy. However, particularly if you’re a small business, beating the market leader can feel impossible. Fortunately, with the right approach, you can actually benefit from having a well-known product in the same niche. Christine White, an Acquisition Marketer at HubSpot, says to run a competitive analysis you’ll need to “identify gaps in the market, develop new products and services, uncover market trends, and market and sell more effectively.” At Chanty — a simple Slack alternative — we’ve learned you can actually capitalize on the name of your rival to get into the populated market. Here, we’ll show […]

Google to stop indexing Flash content

Google to stop indexing Flash content

Google announced it will stop indexing and ranking Flash content in its search engine. This means Google will no longer process content within Flash SWF files, either on websites designed fully in Flash or web pages that have portions of the page in Flash. What is Flash. Flash was introduced in 1996 by Adobe as a way of producing richer content on the web and on computers. It was a very popular web publishing platform in the late 90s but as time went on, fewer and fewer browsers continued to support Flash. What is changing. Back in 2008 Google first began crawling Flash files and a year later, Google got […]

Why Your Company Must Use Social Media to Build its Employer Brand [Infographic]

Why Your Company Must Use Social Media to Build its Employer Brand [Infographic]

Employer branding is a key component to attracting the right staff, and given the widespread usage of social platforms, social media is a key medium for boosting your employer brand. Beyond marketing to your potential customers, your business’ social media presence can also act as a powerful signal of what it’s like to work for your company, with the active involvement of your staff, company leaders, and even CEOs providing insights that can help candidates make decisions about your potential as a career destination. And given the value that great employees can bring, this should be a key consideration – take a look at this new infographic from EveryoneSocial which […]

5 Ways to Combine the Power of Email and Social Media Marketing [Infographic]

5 Ways to Combine the Power of Email and Social Media Marketing [Infographic]

Published Oct. 27, 2019 Are you looking for ways to improve your marketing efforts? Want to know how to combine your email marketing and social media campaigns? The team from PayFort share their tips for success in this infographic. They break things down as follows: Some stats on email marketing How standalone social media compares to email How to combine the best aspects of each platform Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

4 Simple Tips to Encourage Employee Participation in Brand Building

4 Simple Tips to Encourage Employee Participation in Brand Building

Marketing is a discipline that is in constant flux, whether due to new platforms or software, consumer shifts or any other range of updates. Traditional marketing used to just mean looking to connect with consumers, turning casual users into loyal brand adopters, or going out and finding new people in need of your company’s product or services. However, in today’s world of decreasing trust, and credibility wariness between brands and consumers, internal marketing has become just as important as the external marketing we have been accustomed to. Consumer trust is at an all-time low, with people tuning out the constant stream of ads presented to them. Only 33% of buyers […]

New Study Seeks to Determine When Consumers are Most Open to CTAs and Ads in Content

New Study Seeks to Determine When Consumers are Most Open to CTAs and Ads in Content

Wouldn’t it be helpful to know when your audience is most engaged with your content, and at what point you should present your CTAs to maximize desired reader response? Nielsen and Taboola recently partnered on a new study to determine the ‘Moments of Next‘, the key points at which consumers are most responsive to different elements when consuming content, and what that means for marketers. These are critical factors to take into account when putting together a content marketing campaign. The study starts out by looking at the ever-quoted ‘goldfish attention span’ numbers – i.e. humans have an eight-second attention span compared to a goldfish’s nine seconds. Nielsen points this out […]