11 Steps to an Amazing About Us Page for Your Business Website [Infographic]

11 Steps to an Amazing About Us Page for Your Business Website [Infographic]

Published Oct. 26, 2019 Are you looking for ways to improve your business website? Want to know how to create an about page that improves your website conversion rate? The team from Siege Media share their tips for success in this infographic. Here’s a quick summary: Value proposition above the fold Frame benefits as positives Evoke emotions with stories Do it with video Establish trust with photos Increase interest with photos Say no to stock photos Use testimonials List positive reviews Include a call to action Include contact information Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed […]

Trick or Treat Your Way into Halloween [Infographic]

Trick or Treat Your Way into Halloween [Infographic]

Do you have your Halloween campaigns locked and loaded – or likely already in action? With only days to go, hopefully you have everything you need planned – but if you were thinking about whether to add in just a little extra, or make a last-minute push, these stats and insights could help to guide your decision. In the infographic below, the team from The Shelf have collected a range of data points around consumer habits for Halloween, including spending trends, costumes, where people are looking for inspiration, and more. Again, your time is limited, and you no doubt have a plan in place – but given the insights here, […]

Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate

Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate

Perficient Digital released the latest version of its now annual Digital Personal Assistants accuracy study. It compared responses to roughly 5,000 queries on seven devices including Amazon’s Alexa (Echo and Echo Show), Microsoft’s Cortana, Google Assistant (Home, smartphones), and Siri. More answers, less accuracy. At the highest level, Google Assistant performed the best, but Cortana attempted to answer the most questions. Alexa also showed improvement in answer attempts. But accuracy declined on all devices, according to the study. The chart below compares devices by number of answers attempted, which means they didn’t respond with “I don’t know that” or “I can’t help with that yet.” Three years of data show […]

A Comprehensive List of HTTP Status Codes

A Comprehensive List of HTTP Status Codes

One day I was scrolling through BuzzFeed (as one does … ), when, all of a sudden, I got the dreaded 404 error code. As a user, I didn’t understand why I was getting an HTTP status code, or what it meant. If you’re anything like me, you’re probably wondering, Wait…What’s an HTTP status code? Simply put, HTTP stands for HyperText Transfer Protocol. Essentially, this is the protocol that facilitates communication between your browser and a web server. Whenever you type a request in your browser, it sends a request to a web server to receive, process, and send back the requested information. An HTTP status code is sent to […]

8 Little-Known Instagram SEO Techniques for Increasing Reach

8 Little-Known Instagram SEO Techniques for Increasing Reach

Instagram is an undeniably viable platform for marketing in 2019. In fact, Instagram has officially reached more than one billion active monthly users — which means it’s now more popular than social media giants such as Twitter or LinkedIn. That’s a lot of users sitting around, waiting to see your content. So, how can you reach all of those users and create opportunities for them to engage with your brand? The answer might surprise you — SEO for Instagram. I know what you’re thinking: Can I really employ the same SEO techniques I use to optimize web pages for a social media app? Fortunately, you can. The trick isn’t shoe-horning […]

The Featured Snippets Cheat Sheet and Interactive Q&A

The Featured Snippets Cheat Sheet and Interactive Q&A

Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we’ve done, the results of all the tests I’ve performed, and key takeaways. Things didn’t quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks were left with questions after the recording that we weren’t able to answer in a follow-up Q&A. The next best thing to a live webinar Q&A? A digital one that you can bookmark and come back to over and over again! We asked our incredibly patient, phenomenally smart attendees to submit their questions via email […]