Published Oct. 26, 2019 Are you looking for ways to improve your business website? Want to know how to create an about page that improves your website conversion rate? The team from Siege Media share their tips for success in this infographic. Here’s a quick summary: Value proposition above the fold Frame benefits as positives Evoke emotions with stories Do it with video Establish trust with photos Increase interest with photos Say no to stock photos Use testimonials List positive reviews Include a call to action Include contact information Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed […]
Do you have your Halloween campaigns locked and loaded – or likely already in action? With only days to go, hopefully you have everything you need planned – but if you were thinking about whether to add in just a little extra, or make a last-minute push, these stats and insights could help to guide your decision. In the infographic below, the team from The Shelf have collected a range of data points around consumer habits for Halloween, including spending trends, costumes, where people are looking for inspiration, and more. Again, your time is limited, and you no doubt have a plan in place – but given the insights here, […]
Facebook has launched the first stage of its new dedicated News tab, which will help users find more relevant, trustworthy news content on the platform.
Perficient Digital released the latest version of its now annual Digital Personal Assistants accuracy study. It compared responses to roughly 5,000 queries on seven devices including Amazon’s Alexa (Echo and Echo Show), Microsoft’s Cortana, Google Assistant (Home, smartphones), and Siri. More answers, less accuracy. At the highest level, Google Assistant performed the best, but Cortana attempted to answer the most questions. Alexa also showed improvement in answer attempts. But accuracy declined on all devices, according to the study. The chart below compares devices by number of answers attempted, which means they didn’t respond with “I don’t know that” or “I can’t help with that yet.” Three years of data show […]
One day I was scrolling through BuzzFeed (as one does … ), when, all of a sudden, I got the dreaded 404 error code. As a user, I didn’t understand why I was getting an HTTP status code, or what it meant. If you’re anything like me, you’re probably wondering, Wait…What’s an HTTP status code? Simply put, HTTP stands for HyperText Transfer Protocol. Essentially, this is the protocol that facilitates communication between your browser and a web server. Whenever you type a request in your browser, it sends a request to a web server to receive, process, and send back the requested information. An HTTP status code is sent to […]
Instagram is an undeniably viable platform for marketing in 2019. In fact, Instagram has officially reached more than one billion active monthly users — which means it’s now more popular than social media giants such as Twitter or LinkedIn. That’s a lot of users sitting around, waiting to see your content. So, how can you reach all of those users and create opportunities for them to engage with your brand? The answer might surprise you — SEO for Instagram. I know what you’re thinking: Can I really employ the same SEO techniques I use to optimize web pages for a social media app? Fortunately, you can. The trick isn’t shoe-horning […]
Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we’ve done, the results of all the tests I’ve performed, and key takeaways. Things didn’t quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks were left with questions after the recording that we weren’t able to answer in a follow-up Q&A. The next best thing to a live webinar Q&A? A digital one that you can bookmark and come back to over and over again! We asked our incredibly patient, phenomenally smart attendees to submit their questions via email […]
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Amazon advertising revenue increased 45% year-over-year in the third quarter. Click to enlarge. Amazon advertising revenues hit a new high in the third quarter, reaching $3.6 billion. Overall, the company reported lower-than-expected profits of $2.1 billion on $70 billion in revenue for the third quarter of the year on Thursday. Amazon doesn’t break out advertising revenue, but advertising makes up the majority of an “Other” revenue category in its earnings reports. The other category grew by 45% year-over-year, but the advertising segment of that category actually grew at a rate higher than 45%, Amazon CFO Brian Olsavsky said on the earnings call. Why we should care. Amazon’s advertising growth rate […]