Welcome BERT: Google’s latest search algorithm to better understand natural language

Welcome BERT: Google’s latest search algorithm to better understand natural language

Google is making the largest change to its search system since the company introduced RankBrain, almost five-years ago. The company said this will impact 1 in 10 queries in terms of changing the results that rank for those queries. Rolling out. BERT started rolling out this week and will be fully live shortly. It is rolling out for English language queries now and will expand to other languages in the future. Featured Snippets. This will also impact featured snippets. Google said BERT is being used globally, in all languages, on featured snippets. What is BERT? It is Google’s neural network-based technique for natural language processing (NLP) pre-training. BERT stands for […]

Machine Learning 101 – Whiteboard Friday

Machine Learning 101 – Whiteboard Friday

Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn’t have to be — and you don’t have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101 in this week’s episode of Whiteboard Friday.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today I’m talking […]

E-commerce ad spend on search and social product ads keeps growing

E-commerce ad spend on search and social product ads keeps growing

Product ad spending continued to grow year-over-year on both social and search channels. Source: Kenshoo E-commerce advertisers spent 39% of their search budgets on Shopping campaigns and 37% of their social budgets on product ads in the third quarter of the year, according to new Kenshoo data. Social outpacing search. Spending on social product ads among Kenshoo e-commerce advertisers accelerated in the third quarter, increasing 42% compared to the previous year. Meanwhile, product ad spend on search grew by 17% year-over-year in the third quarter – a deceleration from the previous quarter. The relative slow in Shopping campaign spend meant it had less overall impact on search spend, which grew […]

How to find your ideal SEO agency

How to find your ideal SEO agency

As of this article’s publishing date, 17,353 agencies offer SEO services across the globe according to Clutch. In one of the most saturated service markets, how does a buyer like you find the right SEO agency? If you know what to look for, it’s easier than you think – and can be the difference in making the right or wrong decision for this critical marketing channel. What does your ideal agency look like – and what should you avoid? Here are four easy takeaways. Their sales team are SEO experts The sales process is a perfect time to uncover the expertise (or lack thereof) of a potential agency. It’s your […]

How to Buy a Vanity Phone Number for Your Website (in 5 Minutes)

How to Buy a Vanity Phone Number for Your Website (in 5 Minutes)

Have you ever wondered how certain companies buy a vanity phone number for their business website? Vanity phone numbers are business phone numbers that are memorable and easy to promote. For example, 1800-FLOWERS is a vanity toll-free phone number for a popular flower delivery service. The sequencing or spelling of vanity phone numbers makes it easier to promote in creative ways. Vanity phone numbers are also highly effective in building your brand image. Many small business owners believe that having a vanity business phone number must have a high cost, need special equipment, or technical skills to manage it. This used to be the case in the old days, but […]

How We Grew Our HubSpot Academy Instagram Conversions by 475% for Only $6 per Month

How We Grew Our HubSpot Academy Instagram Conversions by 475% for Only $6 per Month

Instagram allows brands to reach a massive global and engaged audience, humanize their content, showcase their products or services, and inspire their fans. Over one billion people use the app monthly, and more than half log in daily. The facts are there: Instagram can be a key driver to business growth. I’m on the HubSpot Academy Team at HubSpot, and not only have we read up on the facts, but we also teach them. Last January, we launched a new course on Instagram Marketing, where we brought together internal and industry experts to teach 10,000+ businesses how to develop an end-to-end Instagram marketing strategy for their businesses. So, we’ve done […]

The Ultimate Guide to Creating Compelling Webinars

The Ultimate Guide to Creating Compelling Webinars

Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into paying customers, and boosting revenue? While the idea for and potential results of this event are great, you also may have thought, “… it’s impossible to host this event — our base of customers, colleagues, and members of our professional networks are spread out all over the world.” What if I told you that you can host this event and do so live with all of these people who are […]

4 Tests That Boost Pinterest Ad Conversions, According to a PPC Expert

4 Tests That Boost Pinterest Ad Conversions, According to a PPC Expert

In Q2 of 2019, Pinterest reportedly hit 300 million monthly active users. The social media platform, which encourages users to share and pin image-based posts to boards for inspiration and entertainment purposes, is also seen as a place prospective customers can go to research various products. While some Pinterest users pin posts about tourism activities to vacation idea boards, others looking for ideas for decorating their house or office might create boards related to home inspiration. Because Pinterest emphasizes imagery and creative inspiration, it’s a great place for brands with visual marketing strategies — like tourism, dining, fashion, or home improvement. Through the Pinterest Ads Manager, brands can also create, […]

The Anatomy of a Perfect Podcast Episode, According to HubSpot’s Podcast Expert

The Anatomy of a Perfect Podcast Episode, According to HubSpot’s Podcast Expert

Over the past few years, podcasts have undeniably risen in popularity. In fact, almost a quarter of all Americans listen to a podcast each week — for reference, that’s nearly four times the amount of people who watched the Game of Thrones final season premiere. But, ultimately, what makes a good podcast episode? Why do some episodes leave a lasting impact on us, while others fall flat? There’s no science to creating the perfect podcast episode, but we can still dissect the decisions producers make that result in a memorable podcast. As HubSpot’s Senior Marketing Manager of Podcasts, as well as host of HubSpot’s podcast Weird Work, I’m undeniably familiar […]

Microsoft search, LinkedIn revenue growth remains slower than a year ago

Microsoft search, LinkedIn revenue growth remains slower than a year ago

Microsoft beat analyst expectations Wednesday with revenues of $33.1 billion in its fiscal first-quarter, up 14% from $29.8 billion a year ago. Its Azure cloud service continued to fuel its fastest growing segment, Intelligent Cloud, which reported revenues of $10.8 billion, up 27% year-over-year. That growth has slowed over the past year, however. Looking at the company’s digital marketing products, search advertising and LinkedIn growth also remained slower than a year ago. Search advertising. Microsoft Advertising saw revenue growth of 11% year-over-year for the first fiscal quarter. That’s up from the 9% growth seen in the previous quarter, but down from 17% growth reported a year ago. The company again […]