Google begins testing Duplex internationally

Google begins testing Duplex internationally

Google is testing its Duplex technology internationally for the first time, the company announced on Tuesday. The service will be used to confirm holiday operating hours for a pilot group of New Zealand businesses. The test. “Businesses in this pilot group will receive an automated call from Google asking to confirm their hours for the upcoming Labour Day public holiday on October 28,” wrote Scott Huffman, Google’s VP of engineering. “Once confirmed, these times will automatically be updated on Google Maps and Search for anyone searching for the business info for the holiday.” Google will disclose to business owners that the calls are automated and businesses can opt-out of receiving […]

How to Plan Your Instagram Posts [+ Free Instagram Planning Templates]

How to Plan Your Instagram Posts [+ Free Instagram Planning Templates]

When you’re not following a plan on social media, it’s easy to forget to post regularly. Additionally, creating image and video-based content that’s meant to drive revenue for your business can seem far away from your bottom line. However, nowadays, 71% of businesses are on the platform — to compete with other companies in your industry, then, it’s critical you have a solid Instagram strategy in-place, particularly if your intended audience uses the app. Fortunately, once you have an ideal plan for your Instagram content, you’re able to create content more intentionally and ultimately drive more results for your team and your organization. In this post, we’ll cover everything from […]

How to Optimize Images for Web Performance without Losing Quality

How to Optimize Images for Web Performance without Losing Quality

Did you know that optimizing your images before uploading to WordPress can have a huge impact on your website speed? When starting a new blog, many beginners simply upload images without optimizing them for web. These large image files make your website slower. You can fix this by using image optimization best practices as part of your regular blogging routine. In this article, we will show you how to optimize your images for faster web performance without losing quality. We will also share automatic image optimization plugins for WordPress that can make your life easy. What is Image Optimization? (Optimized vs Unoptimized Images) Image optimization is a process of saving […]

6 Social Media Marketing Attribution Models and Tools to Help Marketers

6 Social Media Marketing Attribution Models and Tools to Help Marketers

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

The What, Why, & How of Social Bookmarking

The What, Why, & How of Social Bookmarking

As a marketer, you usually wear a lot of hats at your company. SEO expert? Check. YouTube aficionado? Check. When I was working at an agency, it was important to learn everything I could about SEO and drive results for our clients. But I was no SEO expert. In order to keep our SEO tactics competitive, I kept this SEO definitive guide bookmarked so I could come back to it whenever I was strategizing for a client’s SEO. If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate […]

4 Key Tips on Hiring For Social Media Roles In 2020

4 Key Tips on Hiring For Social Media Roles In 2020

It’ll be 2020 in just a few short months, and the start of a new decade in the social media landscape. Over the last 10 years, social platforms have become increasingly more sophisticated, and the role of the social media professional – whether that’s a manager, associate, or freelancer – has also evolved to become more creative, strategic, and motivated to keep up with ever-changing trends in the space. So what should businesses seek out in potential social media hires before they start recruiting for these positions next year? Here are some expert insights and tips: 1. Look for candidates that possess a relevant, thoughtful portfolio As the digital marketing specialist at […]

How to Humanize Your Facebook Messenger Chatbot

How to Humanize Your Facebook Messenger Chatbot

The best chatbots don’t seem like chatbots at all, they seem like humans. So how do you create a tech-powered bot to sound like a human? Easy. You inject the bot with a bit of familiarity, humor and empathy – and all of this is possible because, contrary to popular belief, chatbots aren’t powered by AI. Chatbots run based on scripts, which are written by marketers like you and me, meaning that you can humanize your Facebook Messenger chatbot campaigns the same as you would humanize an email marketing campaign. And if you’re running Facebook Messenger chatbots, it’s essential to humanize your bots. Empathetic, kind, funny bots stand out in the […]

5 Ways to Improve Your Social Media Ad Efforts in 2020

5 Ways to Improve Your Social Media Ad Efforts in 2020

Change is the only constant when it comes to social media advertising. The strategies and tactics that worked well this year will soon become obsolete, and unfortunately, those who remain stagnant, and use the same approach for every campaign, will find themselves increasingly frustrated. 2019 was an interesting year, in which we saw the continued rise of video, the explosion of info-marketers selling courses, and the confirmation of good data being a core aspect of a strong social media advertising campaign. Throughout 2019, our team has spent well over 6-figures in media dollars on social media advertising, and there are a few key trends that stood out. Based on what we’ve […]

Instagram Tests New Following List Categories to Help Manage Your Content Feed

Instagram Tests New Following List Categories to Help Manage Your Content Feed

This is interesting – according to a new discovery by reverse engineering expert Jane Manchun Wong, Instagram is testing out a new process which would categorize your ‘Following’ list into both topic categories and listings based on your engagement with each, in order to help users better manage what content appears in their main feed. As you can see in the screenshots above, the option would automatically sort your following list into topics, like ‘Art’, ‘Comics’ and ‘Travel’. These listings would be based on the information provided by Instagram business pages – but in addition to topics, Instagram has also included lists of ‘Least interacted with’ and ‘Most shown in […]

LinkedIn Reports on Key Topics of Discussion on the Platform in Q2

LinkedIn Reports on Key Topics of Discussion on the Platform in Q2

If you’re looking to improve your engagement levels on LinkedIn, then LinkedIn’s quarterly content insights reports are a must-read, providing data on the key topics of discussion on the platform, as well as those which are seeing significant increases in mention volume among LinkedIn’s 645 million members. Of course, you’re likely on LinkedIn to boost your brand and/or professional reputation within your specific niche, which does somewhat limit what you can share. Knowing that Blockchain is a key subject of interest is of little help if you work in agriculture – but even so, getting a grip on the broader trending issues can help to give you a better understanding […]