Tag Archives: #digitalmarketing

Published Oct. 20, 2019 Are you a retailer offering products aimed at Millennials? Want to know why you should invest more into email marketing to target your Millennial audience? The team from Sendinblue share the stats you need to know in this infographic. Here are a few things you’ll learn: The percentage of Millennials that said email was their preferred method of contact What factors drive loyalty What factors drive action How Millennials use email Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

Chatbots are on the rise in the world of sales and marketing, providing easy, “always-on” options to assist customers with their queries, process commonly requested tasks, and even make product recommendations. With all these features and more, chatbots can boost productivity and efficiency – but there are some key, often overlooked, elements that you need to consider when constructing your chatbot process. What are Chatbots? Chatbots are essentially preprogrammed sequences which provide automated and adaptive responses to frequently asked questions. The most basic, and common type of bot, is the scripted bot, which is designed to give pre-defined answers to questions it receives. In recent years, however, chatbots have improved by leaps and […]

As noted by most social media marketing guides, consistency is key. Maintaining an active, engaging presence is what will help you build a digital community, expand your presence, and ultimately, build connections that will lead to sales. But it’s not just posting in itself that’s key to this effort – maintaining consistency in your social updates is also a key element, as each update, each tweet and each story frame can be used to further your branding, and help establish your presence. Using similar colors, similar tones, the same fonts – each of these should be considered, and for most, that will also mean establishing content templates, which can help […]

When was the last time you watched a video on Facebook? What about Instagram or Twitter? My guess is that it was probably within the last day. The reason for this guess is because video continues to be one of the most powerful forms of content on social media. You can’t take a digital step without coming face-to-face with a video – and there’s a reason for this. Video outperforms all other content types on social media, and not only do people find videos more engaging and memorable than text and image, but social posts with video see, on average, 48% more views and generate significantly more shares than other types of content. […]

Are you using Facebook Stories? Now at more than 500 million daily active users across both Facebook and Messenger, The Social Network’s ephemeral, Snapchat-style Stories are rising in popularity, with Facebook repeatedly noting that Stories will soon overtake the News Feed as the primary social sharing option (if they haven’t already), and become the key way that users interact on its platforms. Given this, Facebook is working to align with usage trends, and provide even more ways that people can use Stories within their broader social media activities. Enter – the Fundraiser sticker. Due to the success of the Instagram Stories donation sticker, Facebook has recently rolled out a similar option which […]

Influencer marketing is on the rise, with every other marketer now trying to leverage the option to advantage. But it’s not always easy to find the right influencers of relevance to your brand – and even when you do find the good ones, it’s another thing altogether to get them to work for you. Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with. For the top influencers to work with you, they need to have a positive image of your brand, and when you first […]