How to Clear Your Browser Cache in All Major Browsers (Fast Way)

How to Clear Your Browser Cache in All Major Browsers (Fast Way)

When fixing common WordPress errors, one common piece of advice that you would often receive is to “clear your browser cache”. Since you don’t need to clear browser cache for day to day internet use, most non-techy users are not familiar with the process. In this beginner’s guide, we will show you how to quickly clear your browser cache in all major browsers, step by step. We will also explain what is browser cache and how browser caching works. What is Browser Cache? Browser cache is a technology used by most popular web browsers to save visited website’s data on a user’s computer. This allows the browser to quickly display […]

Connect to remote hosts with secure shell

Connect to remote hosts with secure shell

In our last installment we discovered the terminal process and how to run commands using Unix or Linux. We listed several commands that are important to commit to memory. Man(ual) pages No one is expected to memorize the entire Unix manual (although there are those who’ve read it in its entirety). We’re going to demonstrate how you can refer to the Unix manual to build out your knowledge with commands that we introduce, or that you may discover on your own as part of your learning journey. You will learn how to query the manual using its interface for the specific information you need for your script or command line […]

Fixed Cost: What It Is & How to Calculate It

Fixed Cost: What It Is & How to Calculate It

“Business is personal — it’s the most personal thing in the world.” These are famous words by Michael Scott from the TV show, The Office. And although this quote conflicts with the universal belief that business isn’t personal, Michael’s point of view is perfect when learning about a business’s fixed costs — or those costs that don’t change as a company grows or shrinks. To identify and calculate your business’s fixed costs, let’s start by looking at the ones you’re already paying in your personal life. Then, we’ll explain how a business manages its own fixed costs and review some common fixed cost examples. What Is a Fixed Cost? Fixed […]

Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know [Infographic]

Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know [Infographic]

Published Oct. 20, 2019 Are you a retailer offering products aimed at Millennials? Want to know why you should invest more into email marketing to target your Millennial audience? The team from Sendinblue share the stats you need to know in this infographic. Here are a few things you’ll learn: The percentage of Millennials that said email was their preferred method of contact What factors drive loyalty What factors drive action How Millennials use email Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

9 Key Mistakes to Avoid in Chatbot Marketing

9 Key Mistakes to Avoid in Chatbot Marketing

Chatbots are on the rise in the world of sales and marketing, providing easy, “always-on” options to assist customers with their queries, process commonly requested tasks, and even make product recommendations. With all these features and more, chatbots can boost productivity and efficiency – but there are some key, often overlooked, elements that you need to consider when constructing your chatbot process. What are Chatbots? Chatbots are essentially preprogrammed sequences which provide automated and adaptive responses to frequently asked questions. The most basic, and common type of bot, is the scripted bot, which is designed to give pre-defined answers to questions it receives. In recent years, however, chatbots have improved by leaps and […]

3 Key Tips on Social Media Content Templates, and Why You Need to Use Them in Your Efforts

3 Key Tips on Social Media Content Templates, and Why You Need to Use Them in Your Efforts

As noted by most social media marketing guides, consistency is key. Maintaining an active, engaging presence is what will help you build a digital community, expand your presence, and ultimately, build connections that will lead to sales. But it’s not just posting in itself that’s key to this effort – maintaining consistency in your social updates is also a key element, as each update, each tweet and each story frame can be used to further your branding, and help establish your presence. Using similar colors, similar tones, the same fonts – each of these should be considered, and for most, that will also mean establishing content templates, which can help […]

An Easy Guide to Creating Social Media Videos that Drive Results

An Easy Guide to Creating Social Media Videos that Drive Results

When was the last time you watched a video on Facebook? What about Instagram or Twitter? My guess is that it was probably within the last day. The reason for this guess is because video continues to be one of the most powerful forms of content on social media. You can’t take a digital step without coming face-to-face with a video – and there’s a reason for this. Video outperforms all other content types on social media, and not only do people find videos more engaging and memorable than text and image, but social posts with video see, on average, 48% more views and generate significantly more shares than other types of content. […]

How to Raise Money for Charitable Causes Using Facebook Stories

How to Raise Money for Charitable Causes Using Facebook Stories

Are you using Facebook Stories? Now at more than 500 million daily active users across both Facebook and Messenger, The Social Network’s ephemeral, Snapchat-style Stories are rising in popularity, with Facebook repeatedly noting that Stories will soon overtake the News Feed as the primary social sharing option (if they haven’t already), and become the key way that users interact on its platforms. Given this, Facebook is working to align with usage trends, and provide even more ways that people can use Stories within their broader social media activities. Enter – the Fundraiser sticker. Due to the success of the Instagram Stories donation sticker, Facebook has recently rolled out a similar option which […]

How to Approach Instagram Influencers the Right Way [Infographic]

How to Approach Instagram Influencers the Right Way [Infographic]

Influencer marketing is on the rise, with every other marketer now trying to leverage the option to advantage. But it’s not always easy to find the right influencers of relevance to your brand – and even when you do find the good ones, it’s another thing altogether to get them to work for you. Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with. For the top influencers to work with you, they need to have a positive image of your brand, and when you first […]