Facebook opens search ads to all advertisers

Facebook opens search ads to all advertisers

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commerce, retail or auto vertical. Currently, search ad placement is available on mobile only. “Testing shows that advertisers and people are finding value in ads in search results, so we’re rolling out these ads more broadly,” said Facebook Director of Product Management Nipoon Malhatra. To have ads appear in search results, advertisers can either select “Automatic Placement” for their News Feed ads, […]

New trade group Paid Search Association launches with exclusive PPC focus

New trade group Paid Search Association launches with exclusive PPC focus

The industry has a new association – the Paid Search Association – which formally launched yesterday. It describes itself as “the first association focused exclusively on the paid-search industry.” A mature industry. Upon first glance, it’s a somewhat surprising development given that marketers are increasingly seeking to overcome organizational silos and coordinate campaigns across channels. In addition, paid search is the most successful digital channel by revenue (across mobile and desktop) and quite mature compared to other channels and tactics. Therefore, one would think education about the medium is less necessary or even altogether unnecessary at this point. PSA’s inaugural president is David Szetela, the CEO of FMB Media. Founding board members […]

14 Best WordPress SEO Plugins and Tools That You Should Use

14 Best WordPress SEO Plugins and Tools That You Should Use

Often we’re asked about what are the best WordPress SEO plugins and tools that we recommend. That’s because search engines are a major source of traffic for most websites on the internet. Optimizing your website for search engines can help you rank higher in search results and significantly grow your business. In this article, we will share the best WordPress SEO plugins and tools that you should use. Some of these tools offer similar functionalities, so we will also highlight which ones are the best for specific use-cases. Things You Must Know About WordPress SEO Plugins & Tools When reading SEO tips or searching for “best free WordPress SEO plugins”, […]

What California’s New Data Privacy Act Means for Marketers

What California’s New Data Privacy Act Means for Marketers

Disclaimer: This blog post is not legal advice for your company to use in complying with U.S. data privacy laws like CCPA. Instead, it provides background information to help you better understand CCPA. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy. In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding. Nowadays, marketers rely on the information they receive from consumers to make decisions on what […]

PPC automation will disrupt your business, but automation layering will save the day

PPC automation will disrupt your business, but automation layering will save the day

As a finalist for the Google Premier Partner awards, I recently had the chance to visit Google’s campus in NYC. There, I spoke to a Googler about the state of agencies and he lamented the fact that a large wave of PPC agencies that got their start during the last economic downturn in 2008 are still managing accounts like they did 10 years ago… hardly a strategy for success when we might be on the verge of another economic slowdown. Considering how much Google Ads has changed in the past decade, it stands to reason that successful account management should also have evolved dramatically. My friend and industry pioneer Andrew […]

A deeper look at Google Search Console Speed Reports

A deeper look at Google Search Console Speed Reports

Google has experimental reports in Google Search Console for the new speed reports. We covered it when Google announced it back in May, but very few had access it then. Now, some of us at Search Engine Land, have access to these new experimental speed reports. Larger roll out. Some people at the Search Engine Land team now see this new speed report listed under the “Enhancements” section. It is named “Speed (experimental).” Maybe Google has pushed out this report to more Search Console users? The reports. Since we now have access, we wanted to share our reports from Search Engine Land’s web site. Broken down by mobile and desktop […]

Google Ads debuts ‘conversions by time’ reporting

Google Ads debuts ‘conversions by time’ reporting

Conversions by time columns now available in Google Ads. Google has rolled out new conversion reporting columns that capture when a conversion actually occurred. Reporting conversions by time. The six new columns are: Conversions (by conv. time) Conv. value (by conv. time) Value / Conv. (by conv. time) All conv. (by conv. time) All conv. value (by conv. time) Value / all conv. (by conv. time) What the columns reflect. The standard conversion column data reports conversions based on the time of the ad click. If a user clicks on an ad on Monday and converts on the site on Thursday, the Conversions column will record that sale for Monday. […]

Zuckerberg’s Attempt to Clarify Facebook’s Stance on Political Ads Leaves Much to be Desired

Zuckerberg’s Attempt to Clarify Facebook’s Stance on Political Ads Leaves Much to be Desired

Facebook CEO Mark Zuckerberg this week presented an impassioned speech about his views on the role that social media is now playing in society – and in particular, how Facebook, and other platforms, are influencing political outcomes, and if/what they should do about it. Facebook has come under intense scrutiny in recent weeks over its decision to exempt political ads from its rules against advertising which contains “deceptive, false or misleading content”. This came after the team for US Presidential candidate Joe Biden saw their appeal against an ad campaign run by US President Donald Trump, which included unproven claims about Biden’s speculated Ukranian connections, rejected by Facebook. In response […]

Facebook Announces Change to Organic Page Impressions, Removal of Gray Verification Badges

Facebook Announces Change to Organic Page Impressions, Removal of Gray Verification Badges

Facebook’s making a couple of changes to business Pages, which will impact both presentation and data tracking elements. First off, as first reported by Marketing Land, Facebook has announced that it’s removing all of its gray verified badges, designed to display Page authenticity, as of October 30th. Facebook’s gray verification badges – not the blue ones – are available to all Pages which have verified their official details with Facebook by going through an identification process. Here’s Facebook’s official explanation of the difference between gray and blue badge verification: Blue badges will still be present, but as of next month, the gray badges will be gone. Why is Facebook making this change? […]