Facebook Announces Change to Organic Page Impressions, Removal of Gray Verification Badges

Facebook Announces Change to Organic Page Impressions, Removal of Gray Verification Badges

Facebook’s making a couple of changes to business Pages, which will impact both presentation and data tracking elements. First off, as first reported by Marketing Land, Facebook has announced that it’s removing all of its gray verified badges, designed to display Page authenticity, as of October 30th. Facebook’s gray verification badges – not the blue ones – are available to all Pages which have verified their official details with Facebook by going through an identification process. Here’s Facebook’s official explanation of the difference between gray and blue badge verification: Blue badges will still be present, but as of next month, the gray badges will be gone. Why is Facebook making this change? […]

Facebook Tests ‘Suggested Time’ Feature for Scheduled Posts

Facebook Tests ‘Suggested Time’ Feature for Scheduled Posts

This is interesting – Facebook is reportedly testing a new ‘Suggested’ option within its post scheduling options for Pages which would enable Page admins to reach their audiences when they’re most active on the platform. As you can see in this image, posted by Facebook Page admin @GIFChaseH (and shared by social media expert Matt Navarra), the new scheduling screen includes a ‘Suggested’ option which provides a recommendation of when you should post to maximize engagement. The explanation below the marker reads: “Schedule your post based on when your fans were most active last week” Similar functionality is available in various social media management tools, but this variation, using Facebook’s own, […]

Snapchat Launches ‘Dynamic Ads’ Which Will Create Ads Based on Uploaded Product Catalogs

Snapchat Launches ‘Dynamic Ads’ Which Will Create Ads Based on Uploaded Product Catalogs

Snapchat has launched a new ‘Dynamic Ads’ option which will essentially create your Snap ads for you based on your uploaded product catalog. The system will then display your products to relevant audiences as it sees fit. As explained by Snapchat: “Advertisers on Snapchat already have access to a sophisticated offering, from tracking campaigns with Snap Pixel, to optimizing campaigns towards purchases, and syncing of product catalog. Dynamic Ads now brings automated personalization to the platform, opening new ways to scale and drive impact very easily.” As you can see in the above image, based on the product images and information you upload, Snap’s Dynamic Ads will use in-built templates […]

Facebook Expands Search Ads Availability, Adds Search Results to Automatic Placements

Facebook Expands Search Ads Availability, Adds Search Results to Automatic Placements

After expanding access to its updated search ads offering back in July, Facebook is now making search ads available to all businesses, while its also adding search ads to its Automatic Placements option. As explained by Facebook: “All new ad campaigns using Automatic Placements will automatically include the Facebook Search Results placement. You can also manually select the placement when setting up your campaign. Once you opt-in, ads will be eligible to appear on search result pages which includes general search and Marketplace search – and will both respect the audience targeting of the campaign and be contextually relevant to a limited set of English and Spanish search terms.” The […]

Facebook Launches New ‘Disruptor Hub’ to Outline How Businesses are Seeing Major Growth Online

Facebook Launches New ‘Disruptor Hub’ to Outline How Businesses are Seeing Major Growth Online

Facebook has launched a new resource hub for marketers which looks at the key factors driving online business growth, how innovative, disruptive brands are tapping into these trends, and how Facebook’s various advertising and promotion options can help to fuel such. Called ‘Build to Break‘, the new hub includes a range of in-depth guides and explainers, including Facebook’s 72-page ‘State of Disruption’ report, a 50-page ‘Build to Break’ playbook, which outlines key considerations for modern marketers to consider, and additional case studies and resources to help inform your future digital marketing strategy. First off, on the ‘State of Disruption’ report – Facebook’s main focus of the new platform is its […]

Facebook Expands its Music Options into Seven New Regions

Facebook Expands its Music Options into Seven New Regions

Facebook has this week announced that it’s expanding its various music options, facilitated by its growing list of licensing agreements, into seven new countries across Europe, providing additional, creative ways for users to interact. As explained by Facebook: “We’ve been working with music partners around the world to help people connect and express themselves through music across the Facebook family of apps. Today, we’re announcing the launch of music on Facebook and Instagram in The Netherlands, Norway, Denmark, Finland, Iceland, Romania and Slovakia – bringing music to products across our platform in over 30 countries across EMEA.” Over the last couple of years, Facebook has been working with major recording labels on […]

Intro to SEO Competitive Analysis 101 – Whiteboard Friday

Intro to SEO Competitive Analysis 101 – Whiteboard Friday

A good, solid competitive analysis can provide you with priceless insights into what’s working for other folks in your industry, but it’s not always easy to do right. In this week’s edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including: How to identify your true competitors Keyword gap analysis Link gap analysis Top content analysis Plus, don’t miss the handy tips on which tools can help with this process and our brand-new guide (with free template) on SEO competitive analysis. Give it a watch and let us know your own favorite tips for performing a competitive analysis in the comments!   Click on the whiteboard […]

#SMTLive Recap: Building a Social Media Style Guide

#SMTLive Recap: Building a Social Media Style Guide

I would love to know the statistics of how many marketers actually use a social media style guide day-to-day. In my opinion, it seems like everyone knows the purpose of a style guide, but I’m not convinced that the majority of marketers recognize the value and immense support this type of document will offer their brand — because if that were the case, everyone would make this a top priority. This is not to say that many haven’t done the preliminary audience research to build a social strategy, but your social strategy will always be lacking context (especially for future employees) without a style guide. Note: Your social strategy and content plan […]

Facebook’s Campaign Budget Optimization is coming. Are you ready?

Facebook’s Campaign Budget Optimization is coming. Are you ready?

Facebook will soon be transitioning advertisers to campaign budget optimization (CBO), which automates budget optimization across the ad sets in a campaign. Originally scheduled to happen in September, the company pushed the move to February, giving advertisers more time to test it. “With this shift, the budget will be set at the campaign level, much like search campaigns are now,” said Michelle Morgan, director of client services at Clix Marketing, “Facebook will then, in real-time ‘optimize’ the campaign by giving budget to the ad-set that is performing best out of all within the campaign.” Morgan, who will be speaking about CBO and paid social tactics that drive conversions at SMX […]

Advanced Google Ads script to forecast ad performance

Advanced Google Ads script to forecast ad performance

Creating accurate projections of your future paid search spend is a really important part of your overall media buying plan. How often have you been asked, how many leads would we get if we increase media spend by X. Or considering that our conversion rate is 19% better year on year, how many more leads will we get this year. The truth is though that putting projections together is tedious and time consuming. So as we do with any boring, tedious but repeatable task, the developers at Clicteq (my employer) put together this advanced Google Ads script that creates forecasts for you based on past performance. How the script works […]