Bing spotted showing domain sources in image carousels

Bing spotted showing domain sources in image carousels

Bing is testing a new image carousel featuring a preview of the image accompanied by the page title and domain name on its main search results page. “We’re experimenting with it on a set of image answer queries,” the Bing Images team said. The test was spotted by digital marketing consultant Frank Sandtmann, who is based in Hamburg, Germany but noticed it showing in U.S. results. Left: Bing’s current image carousel. Right: The experimental image carousel with page title and domain name. Why we should care Displaying the source of the image may make it easier for users to get familiar with your brand and improve click-through rates from those […]

6 Tips to Help You Generate and Utilize UGC on Instagram

6 Tips to Help You Generate and Utilize UGC on Instagram

User-generated content is one of the best (and cheapest) forms of content marketing you can leverage for your branding strategy. No matter how small or new your brand, there are people out there talking about you, and you want to engage with these loyal, happy customers in order to keep them coming back, while also showing other prospects that you have a solid fan base behind you. People love talking about products which reflect their lifestyle through social platforms. User-generated content – the content that they create – helps to spread the word about your brand, and you can use it to your advantage. What is UGC? User-generated content (UGC) […]

Pinterest’s Testing Emoji-Like Reactions for Video Response

Pinterest’s Testing Emoji-Like Reactions for Video Response

Fresh from rolling out its new reactions for group boards, Pinterest is now testing a whole other style of quick emoji response characters, this time for videos posted on the platform. As you can see here, this new version of reactions emojis – spotted by reverse engineering expert Jane Manchun Wong within the back-end code of the Pinterest app – is more cartoonish and different to regular emoji characters. They also vary significantly from the emoji reactions Pinterest rolled out for group boards late last month. But they do look a little more stylistic, and you can imagine them being a winner on Pinterest, giving users another way to respond to […]

HubSpot’s 5-Step Process to Fix Images With Facebook Debugger

HubSpot’s 5-Step Process to Fix Images With Facebook Debugger

With 2.4 billion monthly active users on Facebook, it’s important that your posts show up correctly in the newsfeed. But we’ve all been there. You’re drafting a post and the wrong image shows up in the preview. Or worse, no image is showing up at all. How can you fix this? It’s actually an easy process. Using the Facebook debugger tool, you can ensure your social media posts are formatted properly. Below, let’s review HubSpot’s step-by-step process for fixing images with the Facebook debugger tool. What Is the Facebook Link Debugger? The debugger tool allows you to see what information Facebook pulls for a specific URL. For instance, if you […]

LinkedIn Launches Events to Facilitate Professional Meet-Ups

LinkedIn Launches Events to Facilitate Professional Meet-Ups

After first announcing that it was developing its own events tool in November last year, LinkedIn has now officially launched the option, providing the capacity for members to create and organize event pages, and facilitate in-person meet-ups via the professional social network. As you can see from the video, LinkedIn users will now be able to create their own event pages via the Community panel to the left side of the News Feed in the mobile app. As explained by LinkedIn: “You need to provide a description, a date and time, a venue, and then invite your connections using filters such as location, company, industry, and school. We also recommend […]

Facebook Launches New Holiday Marketing Insights Guide to Help with Ad Campaigns

Facebook Launches New Holiday Marketing Insights Guide to Help with Ad Campaigns

If you don’t have your holiday marketing strategy locked in yet, you need to get moving. Christmas is now less than 70 days away, and the peak shopping period is even closer – so if you want to make that end of year push, now is definitely the time to begin. To help boost your holiday marketing process, Facebook recently published its 2019 Holiday Marketing Guide, which outlines a range of stats and insights to help improve your approach. You can download Facebook’s full guide here, but here’s an overview of some of the key elements. First off, Facebook outlines six key holiday marketing trends of note for 2019, including […]

Google’s Removing Support for Third-Party Tracking Pixels on YouTube in Favor of Ads Data Hub

Google’s Removing Support for Third-Party Tracking Pixels on YouTube in Favor of Ads Data Hub

Google has announced that, from next year, it will stop allowing third-party pixel tracking on YouTube and instead revert marketers to its new Ads Data Hub, which it’s developed with leading industry organizations in order to build a better way to track modern web activity. As explained by Google: “Advertisers use different tools to understand the effectiveness of their ad campaigns. One type, called pixels, has played an important role across the web for over a decade, but was built for a world of single screens, not for the ways many people watch YouTube today. While more than 70% of time spent watching YouTube globally occurs on mobile devices, pixels […]

Twitter Tests Emoji “Reactions” for Direct Messages

Twitter Tests Emoji “Reactions” for Direct Messages

Twitter’s looking to make it easier and faster to respond to a direct message by testing out emoji reactions which you would be able to attach to specific message. As you can see in this example, spotted by reverse engineering pro Jane Manchun Wong, the option would enable users to attach one of seven quick emoji responses to any given message in a stream. It’s similar to the functionality that Facebook added to Messenger back in 2017, which enables users to allocate an emoji response to each specific message. And given Twitter’s renewed focus on direct messaging of late, it makes sense for the platform to be looking at new […]

Audience Targeting in Paid Search with Amy Bishop [PODCAST]

Audience Targeting in Paid Search with Amy Bishop [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 168 of The Search Engine Journal Show, I had the opportunity to interview Amy Bishop, Owner and Marketing Consultant at Cultivative. Bishop talks about audience targeting in paid search – what features exist, the types of reports to leverage, and what PPC marketers need to know to succeed. How would you define audience targeting to somebody who might not know much about it? Amy Bishop (AB): Audience targeting is really important because as the industry evolves, we’re seeing looser match types. This means a heavier reliance on audiences will likely be more prevalent in the future as a way of […]

How 10 Companies Use Twitter’s Unique Features for Growth

How 10 Companies Use Twitter’s Unique Features for Growth

Twitter is an undeniably popular social network — in fact, the social site is ranked as the 7th most visited website in the world. Additionally, 88% of medium-sized businesses use Twitter for marketing purposes. You likely already know about the power of Twitter for marketing. However, there are a number of unique features on the platform you might not know about that can strengthen your Twitter strategy. For instance — you might know about Trending Topics, but did you know you can figure out which topics are trending in your own personalized social networks, rather than across the web as a whole? Alternatively, how often have you used Twitter polls […]